As Magnolia Network got off the ground in 2021, subsequent iterations of Fixer Upper—Welcome Home, The Castle, The Hotel —premiered every year.
Add their quarterly magazine, sprawling product line at Target and destination shopping center in Waco, among other ventures, and they were still working as hard as ever. It “really physically hit us” in 2024, Joanna said on Business of Home. “We were physically lacking vision for what was next.”
She and Chip regrouped and came up with new plans, including last year’s Magnolia series Back to the Frontier, Mini Reni and Fixer Upper: Colorado Mountain House.
But while there’s a big world out there demanding attention, and the theme of Magnolia Journal‘s latest summer issue is “Chasing Adventure,” Joanna wanted to clarify that there are adventures to be had anywhere, including your own backyard.
“Our highest highs may very well appear wrapped in circumstance, in some fantastic experience, but what if the part that truly thrilled us was the connection we felt—to each other, to ourselves?” she wrote in her May essay. “What if the spark was actually our full-tilt embrace of what is already ours, honoring what’s already here, and that’s what made the moment so legendary?”
She noted, “This isn’t to say my own family won’t go anywhere this summer. I’m sure we’ll find our wanderlust somewhere at some point. But for the majority of the next three months, I hope we’re chasing the ordinary.”
Taken close to home, see Chip and Joanna’s sweetest family photos:
