Brand New Day’ Massive 3M Second Weekend

Brand New Day’ Massive $143M Second Weekend


SATURDAY AM: For a film’s second weekend to gross over $100M, that’s quite a gift, not just for a studio, but the greater exhibition industry. Spider: Man: Brand New Day, with an eye on $143M this weekend is the eighth title to pull this off, and it’s the fifth to do so after Avengers: Endgame, Avengers: Infinity War, Black Panther and The Avengers. Even if it doesn’t topple Force Awakens record $149.2M sophomore frame, the Destin Daniel Cretton directed movie is in rare air, and the first for a Sony movie to clear $100M in a second weekend. Of course, the previous second weekend high for Sony belonged to 2021’s Spider-Man: No Way Home‘s $84.5M.

At $143M, Brand New Day will own the third highest second frame ever at the domestic B.O. Currently, PLF screens and Spidey’s added Imax screens are driving 33% of the weekend.

With a running cume of $653M, Brand New Day has the highest 10-day gross in the history of the domestic box office. Pic’s second Friday came in higher than what we were seeing at $43M.

While this will be the third best weekend overall at the domestic box office YTD, thanks to Spidey and The Odyssey, with more than $204M (after last weekend’s all-time record $437.1M and Toy Story 5‘s opening frame of June 19-21 which drove $231.6M), it’s not a situation where the tide lifts all boats. The majority is going to see Spidey and Odysseus, leaving all counterprogramming and indies in the dust.

Universal’s romcom, One Night Only, from filmmaker Will Gluck, isn’t over performing with an opening that’s spot on with his last film, Anyone But You of $6M and a CinemaScore of B+.

With less than a $4M opening, Searchlight’s Super Troopers 3 isn’t a breakout like its 2018 predecessor which was fueled by its April 20 dating and opened to $15.1M and the start is under the $6.2M of the original 2001 movie (unadjusted for inflation). Super Troopers 2‘s first day was $7.9M thanks to being dated on the pot smoker date. It was also a niche IP. Fans on CinemaScore gave it a B- to the previous chapter’s B+. Yesterday was $1.7M including $350K previews. The threequel isn’t arresting critics at 47%, but that’s the highest critical score the franchise has ever seen over Super Troopers 2 (35%) and Super Troopers (37%). Pic’s majority were guys at 72%, with the 35-44 set being 37% and the over 35 demo being 68%. Diversity demos were 64% Caucasian, 15% Latino and Hispanic, 11% Asian American and 6% Black. AMC Grove has the movie’s best cash at $6K.

The Horror Section’s Eli Roth genre title Ice Cream Man is melting with an estimated $2M start after $1M yesterday. No CinemaScore or PostTrak exits. AMC Empire in NYC is the top grossing venue with just over $8K. Critics aren’t buying the Ice Cream Man at 28% Rotten.

Antonio Banderas and Dominic Sessa in a scene from the Anthony Bourdain movie Tony
L-R: Antonio Banderas and Dominic Sessa in ‘Tony’

A24’s limited launch of Anthony Bourdain early roots pic, Tony, is looking great with an estimated opening theater average of $60K, which could tie A24’s Pillion as the second best limited opening theater average YTD behind The Moment’s $107K (we’re not counting Brand New Day‘s robust $80K opening weekend theater average). This is all figured from an estimated 3-day of $360K at six NYC and LA sites. Yesterday was $151K for the Matt Johnson directed, Dominic Sessa, Antonio Banderas and Leo Woodall starring feature which is 95% certified fresh on Rotten Tomatoes with critics. AMC Lincoln Square NYC led with $28K yesterday, followed by LA’s Grove at $26K, Alamo Brooklyn at $26K, AMC Century City with $18K and AMC Burbank with $16K.

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FRIDAY AFTERNOON: 2026 will see its fifth $100M+ No. 1 weekend at the domestic B.O. as the sophomore session of Spider-Man: Brand New Day, armed with PLF and now Imax screens, is looking at $135M-$140M+ at 4,487 theaters.

That easily would deliver the third-best second frame ever at the domestic B.O. behind 2015’s Star Wars: The Force Awakens ($149.2M) and 2019’s Avengers: Endgame ($147.3M) and ahead of 2018’s Avengers: Infinity War ($114.7M).

The second Friday for the Sony/Marvel Studios theatrical release is around $40M, -76% from its record first Friday/preview day of $169.8M.

On the high-end, the ten-day cume looks to be $650.8M by EOD Sunday, which would be 5% ahead of Endgame at the same point in time, that Marvel Russo Brothers feature ending its initial run at $858.3M (remember, Endgame is getting a re-release in September. Will it hold its status as the second-highest-grossing movie at the domestic B.O. after Force Awakens‘ $936.6M?).

RELATED: Universal Becomes First Studio To Conquer $4B+ Worldwide In 2026

Second place belongs to the fourth frame of Universal’s The Odyssey at 3,603 theaters with $28.5M, -44%, for a running cume of $458.1M. Today is $8M. As we told you, it soon will beat Dark Knight Rises to become Christopher Nolan’s highest-grossing movie ever at the global box office.

Third goes to Uni’s Will Gluck-directed rom-com One Night Only at 3,012 sites with a $2.9M Friday including $1.35M previews and a 3-day of $6M.

RELATED: ‘One Night Only’ Review: Callum Turner And Monica Barbaro Charm In A Madcap Rom-Com Where Premarital Sex Is Limited To A Single Day Of The Year

Fourth is Disney’s Toy Story 5 at 2,660 locations with an eighth Friday of $1.2M and an estimated eighth weekend of $4.3M, -36%, for a running cume of $470.8M.

Fifth goes to Searchlight’s Super Troopers 3 at 2,760 with an estimated $1.8M Friday, and 3-day of $4M.

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L-R: Allie (Monica Barbaro) and Owen (Callum Turner) in ONE NIGHT ONLY
Monica Barbaro and Callum Turner in ‘One Night Only’

FRIDAY AM: Sony/Marvel Studios’ Spider-Man: Brand New Day will reign supreme not only this weekend in its second frame but for the entire month of August. Nonetheless, studios and indie distributors are hoping for a tide that lifts all boats in summer’s finale beginning this weekend with Universal’s romantic comedy One Night Only from Anyone But You director Will Gluck, which did $1.35 million in combined Thursday night and Monday secret screening previews.

That’s exactly what Anyone but You did in its Thursday night previews in its pre-Christmas weekend, leading to a $6M start and immense 14.7x multiple over the 2023 year-end holiday. The hope here is that One Night Only, which stars Callum Turner and Monica Barbaro, is a first choice for women over/under 25, will exceed $10M.

The sole Thursday preview take for One Night Only was $750,000. Its Rotten Tomatoes film review score is low at 47%, under Anyone but You‘s 53%, but the movie isn’t for critics. The rom-com two centers on two New Yorkers who search for love on the one night of the year when premarital sex is legal. The pic is booked at 3,012 theaters Friday.

As we already told you, Spider-Man: Brand New Day was the fastest movie to cross a half-billion dollars domestically in seven days, beating Avengers: Endgame‘s pace to that benchmark, which was eight days. The updated Thursday number for the Tom Holland and Zendaya pic is $29M, putting its running stateside cume at $510.8M. Even at a 60% ease in Weekend 2, which is the general hold for these solid superhero movies, Brand New Day would land at $144M. That would make it the third-best sophomore frame ever behind Star Wars: The Force Awakens ($149.2M) and Endgame ($147.3M).

Also opening this weekend is Searchlight’s Super Troopers 3 at 2,760 theaters with an expected single-digit-millions opening. The distrib isn’t reporting previews, but sources tell us it’s around $350K. The last one, Super Troopers 2, was released in 2018 on April 20 — a big day for pot smokers — and before the Disney-Fox merger was completed. It was a big surprise, posting $1.35M in previews and an outsized $15.1M opening for the crowd-co-funded $13.5M sequel. Searchlight gave the threequel a big push at Comic-Con two weekends ago with a world premiere and a beer pong games pub. Critics found it unfunny at 32%.

RELATED: ‘Ice Cream Man’ Review: Eli Roth Blends ‘Home Alone’ And ‘Hostel’ For Over-The-Top Unrated Bloodfest

Horror Section has Eli Roth’s Ice Cream Man at 1,671 theaters, with an eye at low single digits. No previews were reported. Blurb for the pic: An idyllic summer town descends into madness when an ice cream man serves kids sweet delights with horrifying results. Critics are ice cold at 29% on Rotten Tomatoes.

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