For Melania Trump, a flop isn’t a reason to give up. Despite the disappointing results of her first documentary, Melania—which reportedly grossed just under $17 million, while Amazon MGM Studios reportedly spent nearly $75 million—the First Lady has decided to try again.
This time, it’s a multi-episode documentary series, expected to premiere on Prime Video next fall. The announcement was made by Marc Beckman, Melania’s exclusive senior advisor, during a Real America’s Voice appearance. While the first film followed the former model for about 20 days, offering a glimpse into “her private life, her marriage, her family,” per Beckman, this new series promises a “completely different” approach. Viewers will get a behind-the-scenes look at the early days of the 47th presidential administration.
This new project is expected to resonate with Melania’s most loyal admirers, particularly among her supporters in Florida. The first documentary, in fact, earned a 99% audience score on Rotten Tomatoes, driven largely by her most ardent followers. Around Mar-a-Lago in Palm Beach, where Donald Trump has owned his famous estate since 1985, the presidential couple maintains a particularly loyal base of fans.
Conversely, the documentary received a lukewarm reception from many critics, who called it “superficial” and “interminably boring.” Will the series format help win over a wider audience? Will critics be more forgiving this time around? One thing seems certain, at any rate: Melania Trump can count on the support of her most loyal admirers.
Originally published in Vanity Fair France.