Wednesday is the conference at full speed, balancing daytime industry conversations with one of the week’s busiest nights for live music. All panel and registration location is at the Intercontinental New York Times Square, 300 W. 44th St.
LAMC Registration
Time: 9:00 a.m.-4:30 p.m. ET
Stop by early to get credentialed and settled before a packed day of panels and performances.
Storytelling, Strategy and Fan Engagement
Time: 9:30-10:45 a.m. ET
Moderator: Kat De Jesus (TikTok / SoundOn)
Panelists: Guaynaa (Artist), Loren Medina (Guerrera PR), Brenda Carrasco (Warner Latina), Andres Wolff (Sony Music Latin), Gabriela Weitzenfeld (Symphonic)
A conversation on how artists and their teams build audience connection, shape their narratives, and turn online engagement into long-term growth.
Latin Music Around the World – The Ever-Expanding Global Tour Market (presented by MTA)
Time: 11:15 a.m.-12:30 p.m. ET
Moderator: Michel Vega (Magnus Talent Agency)
Panelists: Richard Lom (WME), Andy Martinez (RIMAS Nation), Devin Landau (CAA), Carolina Daza (CMN), Jordi Puig (OCESA), Chris Den Uijl (La Familia Presenta)
This conversation zooms out on touring, with executives discussing how Latin music continues expanding its live footprint worldwide.
Getting to the First Million Streams, Likes or Views
Time: 1-2:15 p.m. ET
Moderator: Gabo Llano (TikTok, SoundOn)
Panelists: Ady Harley (Meta), Stephanie Carvajal (YouTube), Jesus Triviño (Tidal), Ruben Abraham (Warner Latina), Alejandra Correa-Juliá (RIMAS), Samantha Aanerud (Spotify), Ramon Fragoso (Amazon Music)
Platform and label representatives break down what it takes to build momentum in today’s attention economy.
Music Creators Financial Toolkit (presented by City National Bank)
Time: 2:30-3:15 p.m. ET
Presenters: Ana Y. Perez (City National Bank), Rodrigo Nieto-Galvis (City National Bank), María del Pilar Lopez (Citrin Cooperman)
A practical session focused on financial planning and resources for artists and music creators.
Wonder Women of Latin Music (presented by Amazon Music)
Time: 3:30-5 p.m. ET
Moderator: Sigal Ratner-Arias (Billboard Español)
Panelists: Tuti Bou (Sony Music Latin), Ana Rosa Santiago (Universal Music Publishing), Francisca Valenzuela (Ruidosa), Sandra Jimenez (YouTube), Alejandra Olea (Believe), Vicky Lopez Borzacchini (Amazon Music), Claudia Ochoa (The Orchard)
This panel brings together leading women from across the business for a conversation on leadership and impact.
LAMC at SummerStage in Central Park
Time: 5-10 p.m. ET
Location: Rumsey Playfield Entrance at 72nd St. and Fifth Ave.
Featured artists: Julieta Venegas, Lasso, Micro TDH, DJ set by Anamaria Sayre
Free and open to the public, this SummerStage event is one of the week’s marquee outdoor concerts.
Rimas Showcase
Time: 7-11 p.m. ET
Location: Nublu, 151 Ave. C
Featured artists: FAMA, Mosmo, Big Soto
Open to LAMC registrants, this showcase offers a later-night option centered on rising acts.
Warner Music Latina Showcase
Time: 8 p.m.-12 a.m. ET
Location: DROM, 85 Avenue A
Featured artists: Omar Camacho, FLVCKKA, EMJAY, Hamilton, DIA
Another strong late-night bill, this DROM showcase keeps the momentum going well past the panels.
