{"id":8378,"date":"2026-07-17T06:47:54","date_gmt":"2026-07-17T01:47:54","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8378"},"modified":"2026-07-17T06:47:54","modified_gmt":"2026-07-17T01:47:54","slug":"netflix-used-generative-ai-in-nearly-300-titles","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8378","title":{"rendered":"Netflix Used Generative AI in Nearly 300 Titles"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/consequence.net\/wp-content\/uploads\/2026\/07\/Netflix.jpg?quality=80\" \/><\/p>\n<div data-id=\"1612238\" data-title=\"Netflix Used Generative AI in Almost 300 Titles\" data-url=\"https:\/\/consequence.net\/2026\/07\/netflix-use-of-ai\/\" data-page=\"1\" data-pages=\"1\">\n<p>How much <a href=\"https:\/\/consequence.net\/tag\/netflix\/\" target=\"_blank\" rel=\"noopener\">Netflix<\/a> is using AI to help create shows and movies just became a little clearer.<\/p>\n<p>Generative AI was used in nearly 300 Netflix titles at various stages of production, according to a report on the streaming platform\u2019s state of business.<\/p>\n<p>In an earnings <a href=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/2026\/q2\/FINAL-Q2-26-Shareholder-Letter.pdf\" target=\"_blank\" rel=\"noopener nofollow\">report<\/a>, Netflix told shareholders AI is being used to generate movie-and-show-making materials from concept to release and everywhere in between. Netflix pointed to \u201cGlory,\u201d an Indian thriller about boxers and revenge, the Netflix Brazil series \u201cBrasil 70: A Saga do Tri,\u201d and U.S. series \u201cThe American Experiment\u201d on the American Revolution. GenAI created \u201chighly complex sequences,\u201d including enhanced crowds and battle sequences and world-building establishing shots that would have otherwise been left out without the technology, the company said. Generative AI is used in the largest concentration in post-production for Netflix titles. The earning reports also revealed that Netflix is using AI for advertisement planning, creative production, and more.<\/p>\n<p>\u201cWe are increasingly leveraging these tools to deliver higher-quality output more quickly and at a lower cost than traditional methods,\u201d Netflix said.<\/p>\n<p>Netflix reported its 2026 second-quarter revenue reached $12.56 billion, an increase of a bit more than 13% year over year, with income netting $3.4 billion.<\/p>\n<p>In an earnings call <a href=\"https:\/\/variety.com\/2026\/biz\/news\/about-300-netflix-programs-used-ai-this-year-q2-earnings-1236812914\/\" target=\"_blank\" rel=\"noopener nofollow\">reported on<\/a> by Variety, Netflix co-CEO Ted Sarando said AI gives \u201ccreatives better tools to bring their visions to life\u201d and added that Netflix isn\u2019t replacing movie and show makers with AI.<\/p>\n<p>\u201cWe believe it takes great artists to make something great, and AI is not changing that,\u201d he said. \u201cMovies are being made by people who make movies. AI provides them with better tools to make them even better.\u201d<\/p>\n<p>Related Video<\/p>\n<p>The earning report comes amid analysis concerning the decline in engagement with Netflix\u2019s programs and Consequence\u2019s commentary about the streaming platform <a href=\"https:\/\/consequence.net\/2026\/07\/netflix-quality-shows-audience-engagement\/\" target=\"_blank\" rel=\"noopener\">choosing \u201cquantity over quality.\u201d<\/a><\/p>\n<p>And there\u2019s <a href=\"https:\/\/consequence.net\/2026\/06\/gene-wilder-willy-wonka-game-show-netflix\/\" target=\"_blank\" rel=\"noopener\">Netflix\u2019s \u201cabominable-sounding\u201d<\/a> brought-back-from-the-dead AI generated Gene Wilder lurking in our midst.<\/p>\n<\/div>\n<p><script>\n\t\t!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\n\t\tn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=1;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\n\t\tdocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\tfbq('init', '1753966171496536');\n\t\tfbq('set','agent','tmgoogletagmanager', '1753966171496536');\n\t\tfbq('track', \"PageView\");\n\t<\/script><script defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v7.0&#038;appId=434175690014\" nonce=\"6gwmbCtM\"><\/script><br \/>\n<br \/><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much Netflix is using AI to help create shows and movies just became a little clearer. Generative AI was used in nearly 300 Netflix titles at various stages of production, according to a report on the streaming platform\u2019s state of business. In an earnings report, Netflix told shareholders AI is being used to generate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/consequence.net\/wp-content\/uploads\/2026\/07\/Netflix.jpg","fifu_image_alt":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-8378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsweek-trending"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8378"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/8379"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}