{"id":8232,"date":"2026-07-17T03:09:44","date_gmt":"2026-07-16T22:09:44","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8232"},"modified":"2026-07-17T03:09:44","modified_gmt":"2026-07-16T22:09:44","slug":"netflix-is-not-launching-a-fast-offering-yet","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8232","title":{"rendered":"Netflix Is Not Launching a FAST Offering&#8230;Yet"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<a href=\"https:\/\/www.hollywoodreporter.com\/t\/netflix\/\" id=\"auto-tag_netflix_1\" data-tag=\"netflix\">Netflix<\/a> does not currently have plans to launch its own free, ad-supported streaming service, but also isn\u2019t ruling it out.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tSpeaking on the earnings call Thursday, Netflix co-CEO Greg Peters said \u201ca free offering could make sense in some markets,\u201d given the streamer\u2019s strategy of offering multiple price tiers and its goal of increasing engagement on the platform. However, he noted that this is not something that is currently in the works.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cA free offering could make sense in some markets, but we have to be thoughtful about cannibalization of paid tiers. We\u2019ve got to ensure that we\u2019ve got the right offering, the right differentiation of that offering. It\u2019s probably also worth noting that having an effective scaled ads business in any candidate country for such an offering is clearly an important enabling factor to make those economics work. So that\u2019s all to say that free is something that we\u2019re going to continue to consider, but we have no near-term plans to launch something,\u201d Peters said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cMaintaining and increasing accessibility, especially as we expand our content offering around the world, add new customer segments. That\u2019s a critical focus and goal for us. Also, optimizing long-term revenue is the other big goal,\u201d he said.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe question comes after a <em>Wall Street Journal <\/em><a href=\"https:\/\/www.wsj.com\/business\/media\/netflix-is-exploring-live-tv-and-bundles-as-it-struggles-to-keep-viewers-hooked-e1eb28f6\" data-type=\"link\" data-id=\"https:\/\/www.wsj.com\/business\/media\/netflix-is-exploring-live-tv-and-bundles-as-it-struggles-to-keep-viewers-hooked-e1eb28f6\" rel=\"nofollow\" target=\"_blank\">report<\/a> last week saying that Netflix executives were considering adding in live channels that continuously stream one program or certain genres, in an effort to boost viewer engagement.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tNetflix <a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/netflix-q2-earnings-2026-nflx-stock-price-declines-1236650105\/\">beat profit expectations<\/a> for its second quarter, but missed expectations on revenue. And going forward, Netflix is forecasting a slower revenue growth pace than it has seen in recent quarters. In turn, the streamer\u2019s stock price hit a 52-week low Thursday.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMeanwhile, FAST services have been taking off. Tubi, owned by Fox, captured 2.3 percent of all TV viewing in the U.S. in April, while the Roku Channel captured 3 percent of all TV viewing that month (Netflix still tops the other streaming services with 7.8 percent but comes in below YouTube, which captured 13.4 percent). Fox also <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/fox-roku-channel-tubi-separate-1236621986\/\">recently announced plans<\/a> to acquire Roku, and with it, the Roku Channel, to bolster its own streaming ambitions.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Netflix does not currently have plans to launch its own free, ad-supported streaming service, but also isn\u2019t ruling it out.\u00a0 Speaking on the earnings call Thursday, Netflix co-CEO Greg Peters said \u201ca free offering could make sense in some markets,\u201d given the streamer\u2019s strategy of offering multiple price tiers and its goal of increasing engagement&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/01\/GettyImages-2246108788-H-2026.jpg?w=1296&h=730&crop=1","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-8232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8232"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/8233"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}