{"id":8206,"date":"2026-07-17T02:30:44","date_gmt":"2026-07-16T21:30:44","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8206"},"modified":"2026-07-17T02:30:44","modified_gmt":"2026-07-16T21:30:44","slug":"youtubers-bolster-netflix-numbers-with-ms-rachel-mark-rober","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8206","title":{"rendered":"YouTubers Bolster Netflix Numbers With Ms. Rachel &#038; Mark Rober"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/netflix\/\" id=\"auto-tag_netflix\" data-tag=\"netflix\">Netflix<\/a> has been in a battle against <a href=\"https:\/\/deadline.com\/tag\/youtube\/\" id=\"auto-tag_youtube\" data-tag=\"youtube\">YouTube<\/a> for the past few years, and it appears that the streamer\u2019s approach to lure some of the biggest content creators in the world is paying off.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tNetflix\u2019s <a href=\"https:\/\/deadline.com\/tag\/what-we-watched\/\" id=\"auto-tag_what-we-watched\" data-tag=\"what-we-watched\">What We Watched<\/a> report, which highlights viewing data for the first six months of 2026, shows that the likes of <a href=\"https:\/\/deadline.com\/tag\/ms-rachel\/\" id=\"auto-tag_ms-rachel\" data-tag=\"ms-rachel\">Ms. Rachel<\/a>, <a href=\"https:\/\/deadline.com\/tag\/mark-rober\/\" id=\"auto-tag_mark-rober\" data-tag=\"mark-rober\">Mark Rober<\/a> and Salish &amp; Jordan Matter have helped attract audiences.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThis comes despite the fact that many of these creators, who first found fame on the Google-owned service, are still uploading content to YouTube.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe first season of <em>Ms. Rachel <\/em>was Netflix\u2019s ninth-biggest title of the period with 37.3M views. This is despite the fact that the show launched in the early part of 2025. The second season was the 15th-most popular title with 31.3M views.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>RELATED: <a href=\"https:\/\/deadline.com\/2026\/07\/netflix-viewing-first-half-2026-his-and-hers-top-title-1236984471\/\">\u2018His &amp; Hers\u2019 Leads TV Viewing On Netflix In First Half Of 2026 As New Series Outpace Returning Titles \u2014 What We Watched Report<\/a><\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<em>Ms. Rachel <\/em>is the creation of educator Rachel Accurso, who has been described by some parents as their children\u2019s\u00a0Mister Rogers. The show sees her incorporate singing, dancing and play to help children learn how to talk and express themselves and their emotions<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<em>Salish &amp; Jordan Matter,<\/em> which features a father-daughter duo who broke on YouTube, also performed well, entering the Top 30 with 25.8M views after its April launch. The second season, which premiered just over two weeks ago, already has received 3.6M views.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>RELATED: <a href=\"https:\/\/deadline.com\/2026\/07\/ava-duvernay-netflix-citizenship-documentary-14-amendment-1236983852\/\">Ava DuVernay &amp; Netflix Reteam For Constitutional Documentary \u201814th\u2019: \u201cThis Film Asks What Kind Of Country Is Being Written Beneath Our Feet Now\u201d<\/a><\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<em>Danny Go!,<\/em> a kids series featuring entertainer Daniel Coleman, also made it big on Netflix with 26.4M views<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<em>Mark Rober\u2019s CrunchLabs<\/em>, featuring the NASA engineer who became famous on YouTube, also made the Top 75 with the second season of the show recording 14.4M views. The third season got 9.6M views, and Season 1 got 8.4M views in the first six months of the year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe strategy clearly is working for Netflix as it continues to double down on these creators. In the past week, it has signed similar deals with the likes of celebrity chef Nick DiGiovanni, Alan Chikin Chow, Rhett McLaughlin &amp; Link Neal\u2019s <em>Good Mythical Morning<\/em> and The Stokes Twins.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>RELATED: <a href=\"https:\/\/deadline.com\/2026\/07\/kpop-demon-hunters-netflix-most-watched-what-we-watched-report-1236984520\/\">\u2018KPop Demon Hunters\u2019 Remains Netflix\u2019s Fourth Most-Viewed Film In Third Outing As Part Of Streamer\u2019s \u2018What We Watched\u2019 Report<\/a><\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWe have a history of working with the most talented storytellers from around the world and, increasingly, that includes top creators from open content platforms. We\u2019ve had success with creators including Danny Go!, Ms. Rachel, Mark Rober, and Salish &amp; Jordan Matter,\u201d Netflix said in its second quarter earnings report.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIt also noted that <em>Ms. Rachel<\/em> has spent 27 weeks in the Global Top 10 since debuting on Netflix last year and <em>Salish &amp; Jordan Matter <\/em>and<em> Danny Go!<\/em> have spent eight and seven weeks, respectively, since April.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>RELATED: <a href=\"https:\/\/deadline.com\/2026\/07\/netflix-teach-you-a-lesson-k-drama-ratings-first-half-2026-1236984436\/\">Netflix K-Drama \u2018Teach You A Lesson\u2019 Among Most-Watched Series Globally In First Half Of 2026<\/a><\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tLast year, Netflix Co-CEO Ted Sarandos said YouTube was useful for creators to \u201ccut their teeth on\u201d and called the Google-owned platform a \u201clittle bit of a farm league\u201d.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThere\u2019s a whole bunch of creators that I would put in the pro-am category that are making really interesting, compelling programming to watch,\u201d he said at the Paley Media Council event. \u201cBut YouTube doesn\u2019t give them any money up front to make it, so they\u2019re doing it all at their own risk.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHowever, its move into video podcasts has not popped in quite the same way.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe streamer did not break out individual numbers for video podcasts such as <em>The Pete Davidson Show, The Bill Simmons Podcast <\/em>and <em>Therapuss with Jake Shane.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>RELATED: <a href=\"https:\/\/deadline.com\/2026\/07\/netflix-queenstown-rufus-sewell-frances-oconnor-show-cast-1236984382\/\">Rufus Sewell, Frances O\u2019Connor, Alycia Debnam-Carey &amp; Te Kohe Tuhaka To Lead Newly Greenlit Netflix Series \u2018Queenstown\u2019 From Chloe Stearns<\/a><\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIt included these titles in \u201cOther Shows\u201d in the report, which \u201ccapture total viewing from titles with [under] 50k views.\u201d \u201cAll video podcasts are calculated under \u2018Other Shows. These rows allow the report to reflect 100% of viewing,\u201d it noted.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tNetflix told Deadline that video podcasts are \u201cstill an emerging content bet for us since we first started launching these on the service earlier this year but we are seeing encouraging signals in terms of engagement including daytime viewing and on mobile \u2013 an indicator of the potential incremental engagement opportunity as we continue to scale.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIt has a number of new titles such as Ellison Barber\u2019s <em>Allegedly<\/em> and Jay Shetty\u2019s <em>On Purpose<\/em> as well as titles from Lele Pons, Kate Hudson and Oliver Hudson, and Martha Stewart coming soon.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>RELATED: <a href=\"https:\/\/deadline.com\/2026\/07\/the-god-of-the-woods-tv-series-sets-directors-1236984340\/\">Cory Finley, Meera Menon &amp; Quyen Tran Join \u2018The God Of The Woods\u2019 Co-Showrunner Liz Hannah As Directors On Netflix Drama<\/a><\/strong><\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Netflix has been in a battle against YouTube for the past few years, and it appears that the streamer\u2019s approach to lure some of the biggest content creators in the world is paying off. Netflix\u2019s What We Watched report, which highlights viewing data for the first six months of 2026, shows that the likes of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/deadline.com\/wp-content\/uploads\/2026\/07\/GettyImages-2173776646.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-8206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8206"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/8207"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}