{"id":8137,"date":"2026-07-17T01:01:50","date_gmt":"2026-07-16T20:01:50","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8137"},"modified":"2026-07-17T01:01:50","modified_gmt":"2026-07-16T20:01:50","slug":"adam-brand-shares-how-ms-schmalbergs-custom-fabric-flowers-elevate-gigi-hadid-and-beyonces-looks","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=8137","title":{"rendered":"Adam Brand Shares How M&#038;S Schmalberg&#8217;s Custom Fabric Flowers Elevate Gigi Hadid and Beyonc\u00e9&#8217;s Looks"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p><span>Everything&#8217;s coming up roses, and just about every other flower imaginable.<\/span><\/p>\n<p><span>Adam Brand of <\/span><a href=\"https:\/\/customfabricflowers.com\/\" rel=\"\" target=\"_blank\">M&amp;S Schmalberg<\/a><span> sat down with ET to reveal why stars like <\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/gigi-hadid\" rel=\"\" target=\"_blank\">Gigi Hadid<\/a><span>,\u00a0<\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/beyonce\" rel=\"\" target=\"_blank\">Beyonc\u00e9<\/a><span>, <\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/jenna-ortega\" rel=\"\" target=\"_blank\">Jenna Ortega<\/a><span>,\u00a0<\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/sarah-jessica-parker\" rel=\"\" target=\"_blank\">Sarah Jessica Parker<\/a><span>, <\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/anne-hathaway\" rel=\"\" target=\"_blank\">Anne Hathaway<\/a><span>, <\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/olivia-rodrigo\" rel=\"\" target=\"_blank\">Olivia Rodrigo<\/a><span>, <\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/gwen-stefani\" rel=\"\" target=\"_blank\">Gwen Stefani<\/a><span>,\u00a0and <\/span><a href=\"https:\/\/www.etonline.com\/latest\/people\/emily-ratajkowski\" rel=\"\" target=\"_blank\">Emily Ratajkowski<\/a><span> have all turned to the company&#8217;s custom fabric flowers to complete their outfits.<\/span><\/p>\n<figure class=\"shortcode shortcode-image content-in\"><figcaption class=\"content-in\"><span class=\"shortcode-image__credit\">Theo Wargo\/Getty Images for Karl Lagerfeld<\/span><\/figcaption><\/figure>\n<p><span>The artisan, whose family has run the iconic New York City business for generations, has spent decades preserving a craft that&#8217;s been flourishing for over 100 years.\u00a0<\/span><\/p>\n<p><span>From runway shows and red carpets to television appearances and everyday style, M&amp;S Schmalberg&#8217;s blooms have become the finishing touch for some of fashion&#8217;s biggest names.<\/span><\/p>\n<p><span>&#8220;I truly love M&amp;S Schmalberg and feel incredibly grateful to everyone who came before me. Hardly a day goes by that I don\u2019t mention our founders, Morris and Sam, by name, my great-great uncles, or my grandparents, my dad, my aunt and my mom,&#8221; Brand tells ET.\u00a0<\/span><\/p>\n<p><span>&#8220;I feel less like the owner of a business and more like the caretaker of something really special.&#8221;<\/span><\/p>\n<figure class=\"shortcode shortcode-image content-in\"><figcaption class=\"content-in\"><span class=\"shortcode-image__credit\">M&amp;S Schmalberg\/Instagram<\/span><\/figcaption><\/figure>\n<p><span>That passion is reflected in every flower. Each bloom is created in New York City using antique molds and tools dating back to the early 1900s.<\/span><\/p>\n<p><span>&#8220;Every flower starts as fabric in pretty much any fabric you can think of,&#8221; Brand notes.\u00a0<\/span><\/p>\n<p><span>&#8220;Silk is still the most common, but we&#8217;ve also worked with velvet, linen, denim, suede, cotton, polyester, leather, lace, and even sentimental fabrics like wedding dresses, military uniforms and baby clothes.&#8221;<\/span><\/p>\n<p><span>From there, every petal is carefully brought to life.<\/span><\/p>\n<figure class=\"shortcode shortcode-image content-in\"><figcaption class=\"content-in\"><span class=\"shortcode-image__credit\">M&amp;S Schmalberg\/Instagram<\/span><\/figcaption><\/figure>\n<p><span>&#8220;Depending on the project, we&#8217;ll starch it, hand dye it, die-cut the individual petals, shape them using heated vintage flower irons, and then assemble the flower completely by hand,&#8221; he says.<\/span><\/p>\n<p><span>The meticulous process hasn&#8217;t gone unnoticed. Over the years, M&amp;S Schmalberg has collaborated with fashion houses including Herm\u00e8s, Oscar de la Renta, Carolina Herrera, and Vera Wang, helping bring designers&#8217; creative visions to life.<\/span><\/p>\n<p><span>&#8220;One project that stands out was with Vera Wang. One of their designers combined different components from multiple flowers to create a new oversized rose. We sampled it, tweaked it, and it eventually became a style that we still make today. That flower has since been worn by Emily Ratajkowski, Gwen Stefani, and Vera herself.&#8221;<\/span><\/p>\n<figure class=\"shortcode shortcode-image content-in\"><figcaption class=\"content-in\"><span class=\"shortcode-image__credit\">John Shearer\/WireImage<\/span><\/figcaption><\/figure>\n<p><span>So, what keeps celebrities coming back?<\/span><\/p>\n<p><span>&#8220;In a world where so much is mass-produced, people appreciate something that was handmade by actual people in New York,&#8221; Brand explains.\u00a0<\/span><\/p>\n<p><span>&#8220;They&#8217;re craving things that feel real. Every flower has a little personality, and people appreciate that.&#8221;<\/span><\/p>\n<figure class=\"shortcode shortcode-image content-in\"><figcaption class=\"content-in\"><span class=\"shortcode-image__credit\">Matt Winkelmeyer\/MG23\/Getty Images for The Met Museum\/Vogue<\/span><\/figcaption><\/figure>\n<p><span>Fortunately, you don\u2019t have to be famous to accessorize like an A-lister.\u00a0<\/span><\/p>\n<p><span>&#8220;We love making one special flower just as much as a thousand,&#8221; Brand spills.\u00a0<\/span><\/p>\n<p><span>&#8220;We&#8217;ve transformed heirloom garments, wedding dresses, military uniforms and clothing from loved ones into flowers that families will keep forever. Those projects mean a lot because every flower tells a story.&#8221;<\/span><\/p>\n<p><span>And while trends may come and go, Brand believes flowers never go out of style.\u00a0\u00a0<\/span><\/p>\n<figure class=\"shortcode shortcode-image content-in\"><figcaption class=\"content-in\"><span class=\"shortcode-image__credit\">M&amp;S Schmalberg\/Instagram<\/span><\/figcaption><\/figure>\n<p><span>&#8220;Whether it&#8217;s oversized flowers, tiny flowers, men&#8217;s lapel flowers, bridal accessories, handbags, or hats, flowers always seem to find their way back into fashion. They&#8217;re incredibly versatile, and because they can be made in so many fabrics, colors, shapes and sizes, they can completely change the feel of an outfit. A matching flower can add texture and dimension, while a contrasting flower can become the statement piece that ties it all together. The same flower can be worn on a jacket today, a hat tomorrow, and displayed in the home years later.&#8221;<\/span><\/p>\n<p><span>For anyone hoping to see the magic themselves, Brand&#8217;s doors are always open.<\/span><\/p>\n<p><span>&#8220;One of my favorite parts of the job now is welcoming visitors into the factory. We offer tours and flower-making experiences, and it&#8217;s always fun watching people discover that this little piece of old New York is still here.&#8221;<\/span><\/p>\n<p><strong><span>RELATED CONTENT:<\/span><\/strong><\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Everything&#8217;s coming up roses, and just about every other flower imaginable. Adam Brand of M&amp;S Schmalberg sat down with ET to reveal why stars like Gigi Hadid,\u00a0Beyonc\u00e9, Jenna Ortega,\u00a0Sarah Jessica Parker, Anne Hathaway, Olivia Rodrigo, Gwen Stefani,\u00a0and Emily Ratajkowski have all turned to the company&#8217;s custom fabric flowers to complete their outfits. Theo Wargo\/Getty Images&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.etonline.com\/sites\/default\/files\/styles\/1280x720\/public\/images\/2026-07\/GettyImages-2241301046.jpg?h=5711d1f2","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-8137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8137"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/8137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/8138"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}