{"id":7981,"date":"2026-07-16T21:19:44","date_gmt":"2026-07-16T16:19:44","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=7981"},"modified":"2026-07-16T21:19:44","modified_gmt":"2026-07-16T16:19:44","slug":"iron-maiden-have-sold-half-of-the-rights-to-their-likenesses-and-their-music-to-pophouse","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=7981","title":{"rendered":"Iron Maiden have sold half of the rights to their likenesses and their music to Pophouse"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div xmlns:default=\"https:\/\/www.w3.org\/2000\/svg\">\n<p><a href=\"https:\/\/www.nme.com\/artists\/iron-maiden\">Iron Maiden<\/a> have sold 50 per cent of the rights to their likenesses and their music to Pophouse Entertainment.<\/p>\n<p>The company is an investment firm known for its development of brand-building activities across the music and entertainment sphere, including the groundbreaking <a href=\"https:\/\/www.nme.com\/reviews\/live\/abba-voyage-live-in-london-review-photos-video-setlist-3235227\">ABBA Voyage show in London<\/a>. It is also <a href=\"https:\/\/www.nme.com\/news\/music\/kiss-catalogue-brand-name-and-ip-acquired-by-pophouse-3613184\">involved in the upcoming avatar production with KISS<\/a>.<\/p>\n<p>A press release recently confirmed that the brand had secured a new deal with heavy metal pioneers Iron Maiden, and outlets including <a href=\"https:\/\/www.billboard.com\/pro\/iron-maiden-sells-half-their-catalog-pophouse-entertainment\/\" target=\"_blank\" rel=\"noopener\"><em>Billboard<\/em><\/a> and <a href=\"https:\/\/consequence.net\/2026\/07\/iron-maiden-pophouse-deal\/\" target=\"_blank\" rel=\"noopener\"><em>Consequence<\/em><\/a> have gone on to share further details of the agreement.<\/p>\n<p>They outline that the sale includes 50 per cent of the rights to Iron Maiden\u2019s music and to the band\u2019s likenesses. It also comes following a previous collaboration between the band and the entertainment company, where they joined forces for <a href=\"https:\/\/www.nme.com\/news\/music\/iron-maiden-share-full-details-of-once-in-a-lifetime-knebworth-2026-eddfest-weekend-3929865\">a collection at the Infinite Dreams Museum, exploring the band\u2019s history<\/a>.<\/p>\n<p>\u201cI am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped,\u201d said longtime Iron Maiden manager Rod Smallwood.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Iron Maiden has sold a 50% stake in its music catalog, plus its name, image and likeness rights including mascot Eddie, to Pophouse, the Swedish firm behind ABBA Voyage and the KISS avatars. Terms were not disclosed. <a href=\"https:\/\/t.co\/RtjvihDL18\">pic.twitter.com\/RtjvihDL18<\/a><\/p>\n<p>\u2014 Rock Feed \ud83c\udfb8 (@RockFeedNet) <a href=\"https:\/\/x.com\/RockFeedNet\/status\/2077096560555327798?ref_src=twsrc%5Etfw\">July 14, 2026<\/a><\/p>\n<\/blockquote>\n<p>\u201cThe interest in the band has never been bigger and this strategic partnership, which we\u2019ve been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show,\u201d he added.<\/p>\n<p><em>Consequence<\/em> reports that future projects from Iron Maiden and Pophouse will include cinematic projects, filming their live shows, and doing more to create an online platform for Eddie, the band\u2019s mascot.<\/p>\n<p>Iron Maiden have already made moves with the latter, developing a small computer game around the time they released their album \u2018The Final Frontier\u2019 in 2010, and also bringing out some games that can be played on mobile phones.<\/p>\n<p>\u201c[The Phantom Music team, behind the games] have always encouraged and inspired us to take chances in developing Eddie and the worlds he inhabits, such as horror, gaming, or comic books,\u201d said co-manager Dave Shack.<\/p>\n<p>\u201cThe band provides the cornerstone of what Maiden is \u2013 superlative music and incredible live shows, and the Phantom Team have focused on developing parts of Maiden lore that we think our fans will embrace and enjoy,\u201d he added. \u201cIt\u2019s absolutely one of the greatest sandpits for a creative to play in \u2013 and Pophouse have already shown they belong in it.\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Dau1hyJDdYX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<\/blockquote>\n<p>In other Iron Maiden news, the heavy metal icons were recently <a href=\"https:\/\/www.nme.com\/news\/music\/iron-maiden-issue-statement-after-plans-to-film-phones-free-paris-gig-derailed-by-massive-city-wide-power-cut-3952923\">forced to play a shortened set in Paris as a massive power cut happened across the city<\/a>, caused by the heatwaves.<\/p>\n<p>Frontman <a href=\"https:\/\/www.nme.com\/artists\/bruce-dickinson\">Bruce Dickinson<\/a> shared a statement at the time, saying that <a href=\"https:\/\/www.nme.com\/news\/music\/iron-maiden-enforce-phone-free-standing-area-at-paris-arena-show-3952097\">the set was being recorded for a concert film<\/a>, and confirming that the band were looking for a way to get the project finished despite the hindrances.<\/p>\n<p>They have recently wrapped up their planned European dates as part of the \u2018Run For Your Loves\u2019 tour, and are now set to head across the pond for more shows with <a href=\"https:\/\/www.nme.com\/artists\/megadeth\">Megadeth<\/a> and <a href=\"https:\/\/www.nme.com\/artists\/anthrax\">Anthrax<\/a> as support. <a href=\"https:\/\/ticketmaster.evyy.net\/c\/2862475\/264167\/4272?sharedid=NME&amp;u=https%3A%2F%2Fwww.ticketmaster.com%2Firon-maiden-tickets%2Fartist%2F735341\" target=\"_blank\" rel=\"noopener\">Visit here<\/a> for tickets.<\/p>\n<p>The band are among<a href=\"https:\/\/www.nme.com\/news\/music\/rock-roll-hall-of-fame-2026-oasis-wu-tang-clan-new-order-joy-division-and-more-to-be-inducted-3940116\"> the inductees for the 2026 Rock N Roll Hall of Fame too, <\/a>alongside <a href=\"https:\/\/www.nme.com\/artists\/phil-collins\">Phil Collins<\/a>, <a href=\"https:\/\/www.nme.com\/artists\/billy-idol\">Billy Idol<\/a>, <a href=\"https:\/\/www.nme.com\/artists\/joy-division\">Joy Division<\/a>\/<a href=\"https:\/\/www.nme.com\/artists\/new-order\">New Order<\/a>, <a href=\"https:\/\/www.nme.com\/artists\/oasis\">Oasis<\/a>, <a href=\"https:\/\/www.nme.com\/artists\/sade\">Sade<\/a>, Luther Vandross and <a href=\"https:\/\/www.nme.com\/artists\/wu-tang-clan\">Wu-Tang Clan<\/a>. They recently made it clear, however, that <a href=\"https:\/\/www.nme.com\/news\/music\/after-calling-it-an-utter-and-complete-load-of-bollocks-iron-maiden-will-skip-the-rock-roll-hall-of-fame-induction-ceremony-3941020\">they will not be attending<\/a>.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('consent', 'revoke');\n  fbq('init', '370979561341328');\n  fbq('track', 'PageView');\n<\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iron Maiden have sold 50 per cent of the rights to their likenesses and their music to Pophouse Entertainment. The company is an investment firm known for its development of brand-building activities across the music and entertainment sphere, including the groundbreaking ABBA Voyage show in London. It is also involved in the upcoming avatar production&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/iron-maiden@2000x1270.jpg","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-7981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/7981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7981"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/7981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/7982"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}