{"id":7810,"date":"2026-07-16T16:44:18","date_gmt":"2026-07-16T11:44:18","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=7810"},"modified":"2026-07-16T16:44:18","modified_gmt":"2026-07-16T11:44:18","slug":"tiff-market-unveils-eight-projects-for-first-innovation-hub","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=7810","title":{"rendered":"TIFF Market Unveils Eight Projects for First Innovation Hub"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe <a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-features\/toronto-film-festival-launches-official-market-1236586467\/\">TIFF market<\/a> has announced the first slate of projects for its inaugural Innovation Hub, a new section of programming devoted to <a href=\"https:\/\/www.hollywoodreporter.com\/t\/virtual-reality\/\" id=\"auto-tag_virtual-reality_1\" data-tag=\"virtual-reality\">virtual reality<\/a>, mixed reality and other immersive formats, presented by the Canada Media Fund. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe first <a href=\"https:\/\/www.hollywoodreporter.com\/t\/tiff\/\" id=\"auto-tag_tiff_1\" data-tag=\"tiff\">TIFF<\/a> market runs September 10-16 alongside the 2026 Toronto Film Festival (Sept. 10-20). <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe eight selected Hub projects come from creators based in Canada, France, Denmark, the U.S., Germany, Belgium, Taiwan, Greenland and the Netherlands, and include a mix of world, <a href=\"https:\/\/www.hollywoodreporter.com\/t\/international\/\" id=\"auto-tag_international_1\" data-tag=\"international\">international<\/a>, North American and Canadian premieres. A nine-member committee reviewed submissions for the inaugural program.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe projects include interactive explorations of indigenous culture, including <em>Mekw\u00e2c: Now Is Good<\/em>, from Quantum Wampum\/James Monkman Studio of Canada. The 360-degree interactive projection installation, which draws on Cree cosmology to create a space for reflecting on the relationships between water, land and memory, will have its world premiere at the TIFF market showcase. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Tartupaluk<\/em>, a VR piece from acclaimed Greenlandic-Canadian artist Laakkuluk Williamson, is set on a small Arctic island within the territorial waters of the two countries. Framed as a tour of a fictional republic, it invites participants to earn citizenship among a community the project describes as a nation of circumpolar lovers, addressing the island\u2019s history of competing territorial claims. It will be distributed by Hubblo and is having its world premiere at TIFF. <\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:935px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((526\/935)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/07\/Tartupaluk.jpg?w=935\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"526\" width=\"935\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">\u2018Tartupaluk\u2019 by Laakkuluk Williamson<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Scintilla \/ Nation of Lovers Productions \/ \u00c1nor\u00e2k Film\/Hubblo<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tOther highlights include <em>Lesbian Simulator<\/em>, from Dutch director Iris Van der Meule, a VR video game centered on the experiences of a lesbian character and focusing on themes of sexuality, love and discrimination. And <em>The Clouds Are Two Thousand Meters Up<\/em>, from Taiwanese director Singing Chen, a single-user, large-scale free-roam VR experience adapted from a story by Taiwanese author Wu Ming-Yi. It follows a man processing his wife\u2019s death through her unfinished novel. Both will have their Canadian premiere at the TIFF Innovation Hub. <\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:935px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((506\/935)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/07\/Lesbian-Simulator.jpg?w=935\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"506\" width=\"935\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">\u2018Lesbian Simulator\u2019 from Iris Van der Meule<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Studio Biarritz \u2013 art et essai \u2013 Timescapes \u2013 Podium Biarritz<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tTIFF market head Charles Tremblay said the section is intended to give buyers a look at projects that combine new production approaches with formats beyond traditional film and television. \u201cFor buyers, it\u2019s a prime opportunity to discover pioneering projects that transcend formats and borders and deliver the high entertainment value audiences are seeking.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThese eight projects are the perfect complement to a diverse lineup of market programming that elevates the conversations around the future of global content,\u201d added Geoff Macnaughton, TIFF\u2019s vice president of market programming and theatrical. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe Innovation Hub is part of Toronto\u2019s ambitious TIFF market, which is billing itself as an official platform for film and TV projects as well as IP sales, and immersive and innovative content across all platforms. The Innovation Hub will be housed on the 200-level of the Metro Toronto Convention Centre and will be open to registered delegates for the duration of the seven-day market.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn addition to the installations, the market will run Speakers\u2019 Summit Talks featuring Hub creators discussing their projects, along with panels on adapting intellectual property across multiple formats.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>The Hollywood Reporter <\/em>is the official media partner for the Innovation Hub.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tFull list of Innovation Hub selections below:<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Mekw\u00e2c: Now Is Good<\/em> (Quantum Wampum\/James Monkman Studio, Canada) \u2014 360-degree interactive and immersive projection; world premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Tartupaluk<\/em> (Laakkuluk Williamson\/Scintilla\/Nation of Lovers Productions\/\u00c1nor\u00e2k Film; Canada, Greenland, Denmark) \u2014 VR; world premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>The Big Picture \u2014 Lunch Atop a Skyscraper<\/em> (Chlo\u00e9 Rochereuil\/TARGO; France) \u2014 VR; world premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Interstellar Arc<\/em> (F\u00e9lix Lajeunesse and Paul Rapha\u00ebl\/Felix &amp; Paul Studios; Canada) \u2014 free-roam VR; international premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Lesbian Simulator<\/em> (Iris Van der Meule\/Studio Biarritz\/art et essai\/Timescapes\/Podium Biarritz; Netherlands, Canada, Belgium) \u2014 VR; Canadian premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Solwata<\/em> (Felix Gaedtke and Gayatri Parameswaran\/Human Rights Watch\/NowHere Media\/Agog; United States) \u2014 mixed reality installation; North American premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>Body Proxy<\/em> (Tender Claws; United States) \u2014 AI glasses; Canadian premiere.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<em>The Clouds Are Two Thousand Meters Up<\/em> (Singing Chen; Taiwan, Germany) \u2014 large-scale free-roam VR; Canadian premiere.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>The TIFF market has announced the first slate of projects for its inaugural Innovation Hub, a new section of programming devoted to virtual reality, mixed reality and other immersive formats, presented by the Canada Media Fund. The first TIFF market runs September 10-16 alongside the 2026 Toronto Film Festival (Sept. 10-20). The eight selected Hub&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/07\/The-Clouds-Are-Two-Thousand-Meters-Up.jpg?w=935&h=561&crop=1","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/7810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7810"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/7810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/7811"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}