{"id":5193,"date":"2026-07-13T17:18:46","date_gmt":"2026-07-13T12:18:46","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=5193"},"modified":"2026-07-13T17:18:46","modified_gmt":"2026-07-13T12:18:46","slug":"well-take-it-from-here","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=5193","title":{"rendered":"We&#8217;ll Take It From Here"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAs the 2026 FIFA <a href=\"https:\/\/www.hollywoodreporter.com\/t\/world-cup\/\" id=\"auto-tag_world-cup_1\" data-tag=\"world-cup\">World Cup<\/a> nears its end, Major League Soccer is using the global event to try and turbocharge its future, launching what the league says is the largest coordinated marketing campaign in its 33-year history.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe effort features the somewhat audacious tagline \u201cThanks World, We\u2019ll Take It From Here,\u201d while leaning into the star power of its owners and top athletes, including Inter Miami megastar Lionel Messi, LAFC star Son Heung-Min, Inter Miami owner David Beckham, Austin FC owner Matthew McConaughey, LAFC owner Magic Johnson and Philadelphia Union owner Kevin Durant.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe FIFA World Cup is going to bring millions of new fans into the game, and our job is to make sure their soccer journey doesn\u2019t end when the tournament does,\u201d Radhika Duggal, the CMO of <a href=\"https:\/\/www.hollywoodreporter.com\/t\/mls\/\" id=\"auto-tag_mls_1\" data-tag=\"mls\">MLS<\/a>, tells <em>The Hollywood Reporter<\/em>. \u201cThis campaign is about showing people that there\u2019s a club, a community, and a story waiting for them every week in MLS. We\u2019re meeting fans through culture, music, and entertainment, making it easy to discover the league, whether that\u2019s on <a href=\"https:\/\/www.hollywoodreporter.com\/t\/apple-tv-2\/\" id=\"auto-tag_apple-tv-2_1\" data-tag=\"apple-tv-2\">Apple TV<\/a> or at their local stadium. MLS has never been more ambitious or more connected to the moments shaping culture, and we\u2019re excited to welcome a whole new generation of fans.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe campaign will kick off during <a href=\"https:\/\/www.hollywoodreporter.com\/t\/fox\/\" id=\"auto-tag_fox_1\" data-tag=\"fox\">Fox<\/a>\u2018s coverage of the World Cup semifinals and final this week, and will continue via Apple TV and other linear, streaming, digital, social, and out-of-home platforms.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe campaign will also include elements from all 30 MLS clubs, with 22 of them offering \u201cfirst match on us\u201d promotions with free tickets. And it will include an Amazon Music Original cover of the Tribe Called Quest song \u201cCan I Kick It?\u201d \u2014 created exclusively for MLS. Produced by legendary producer DJ Premier and featuring new vocals and lyrics from breakout artist Samara Cyn.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cAt a defining moment for soccer in North America, MLS is turning global excitement into lasting engagement and connection,\u201d said Camilo Durana, executive VP &amp; chief business officer of MLS. \u201cAs the World Cup inspires new fans, our clubs and communities are ready to welcome them as the season resumes and the next chapter of their soccer journey begins with MLS.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMLS is betting big that enormous interest in the World Cup can translate into invigorated interest in its league, particularly if fans follow, say, Messi or Son. The World Cup has been a ratings bonanza for both Fox and Telemundo, garnering NFL-like numbers for games featuring the U.S. team, and Mexico-England\u2019s blockbuster battle last week drawing more than 44 million people between the two networks and their streaming platforms.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMLS, of course, used the 1994 World Cup (the last one to be played in the U.S.) to launch, but the interest in this one is off-the-charts, and it is hoping that it can be just the thing to kickstart the sport as something that can be viewed as on par with the top leagues in a <a href=\"https:\/\/www.hollywoodreporter.com\/t\/sports\/\" id=\"auto-tag_sports_1\" data-tag=\"sports\">sports<\/a>-obsessed country.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>As the 2026 FIFA World Cup nears its end, Major League Soccer is using the global event to try and turbocharge its future, launching what the league says is the largest coordinated marketing campaign in its 33-year history. The effort features the somewhat audacious tagline \u201cThanks World, We\u2019ll Take It From Here,\u201d while leaning into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/07\/05_MessiLetsGo.jpg?crop=0px%2C4px%2C1920px%2C1074px&resize=1440%2C810","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-5193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/5193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5193"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/5193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/5194"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}