{"id":45267,"date":"2026-08-14T22:11:57","date_gmt":"2026-08-14T17:11:57","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=45267"},"modified":"2026-08-14T22:11:57","modified_gmt":"2026-08-14T17:11:57","slug":"the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=45267","title":{"rendered":"The &#8220;72-Hour Rule&#8221; Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">The <\/span><b>\u201c72-hour rule\u201d <\/b><span style=\"font-weight: 400;\">has been making the rounds on social media again, with couples debating whether it is a smart <\/span><b>relationship habit<\/b><span style=\"font-weight: 400;\"> or simply another unrealistic expectation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rule asks couples not to go more than three days without sharing some form of <\/span><b>physical intimacy <\/b><span style=\"font-weight: 400;\">with their partner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some couples, that means s*x, while for others, it could be kissing, cuddling, or another meaningful moment of <\/span><b>closeness<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"post-highlights\"><span class=\"h2\">Highlights<\/span><\/p>\n<ul>\n<li><span class=\"bullet-wrapper\"><i class=\"bullet\"\/><\/span><span>The viral 72-hour rule encourages couples to share some form of physical intimacy every three days to stay connected.<\/span><\/li>\n<li><span class=\"bullet-wrapper\"><i class=\"bullet\"\/><\/span><span>Therapists said the idea can help some couples, but communication and emotional connection matter more than any timetable.<\/span><\/li>\n<li><span class=\"bullet-wrapper\"><i class=\"bullet\"\/><\/span><span>Research suggests regular intimacy is linked to greater relationship satisfaction.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Supporters say it helps partners stay connected; critics argue that scheduling intimacy can feel forced.<\/span><\/p>\n<h3><b>The idea behind the \u201c72-hour\u201d rule is to stop couples from slowly drifting apart<\/b><\/h3>\n<p class=\"attachment-link-container shareable-image-block\" id=\"6a7e1ad51c3d5__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=6a7e1ad51c3d5__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=6a7e1ad51c3d5__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/6a7e1ad51c3d5__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/6a7e1ad51c3d5__700.jpg\" width=\"700\" height=\"500\" alt=\"A couple in bed looking at each other intimately, exploring how the 72-hour rule impacts intimacy.\" title=\"A couple in bed looking at each other intimately, exploring how the 72-hour rule impacts intimacy.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/casal-bonito-no-amor-sendo-apaixonado-na-cama-ZOS0kzegiL8\" target=\"_blank\" rel=\"nofollow noopener\">Getty Images<\/a><span class=\"open-list-submission-source-separator\">, <\/span><\/span><span class=\"sources ai-mark\"><a class=\"open-list-submission-source staff-link\" rel=\"nofollow\">ai-assisted image<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rule is exactly what its name suggests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Couples aim to share some form of physical <a href=\"https:\/\/www.boredpanda.com\/sploshing-intimacy-trend-making-comeback-thanks-to-sydney-sweeney\/\" class=\" staff-link\">intimacy<\/a> every 72 hours, or every three days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main goal is to make some physical connection a regular part of the <a href=\"https:\/\/www.boredpanda.com\/relationships\/\" class=\" staff-link\">relationship<\/a> instead of waiting until both partners happen to be in the mood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supporters of the idea believe that the longer couples go without intimacy, the harder it can feel to reconnect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than letting weeks or months pass, the rule encourages <a href=\"https:\/\/www.boredpanda.com\/cute-specific-things-about-partners\/\" class=\" staff-link\">partners<\/a> to check in with each other before that distance grows.<\/span><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"0-6a7e128975f2a__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=0-6a7e128975f2a__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=0-6a7e128975f2a__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/0-6a7e128975f2a__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/0-6a7e128975f2a__700.jpg\" width=\"700\" height=\"500\" alt=\"Neon sign displaying 72h, symbolizing the 72-hour rule in relationships and its effects on intimacy.\" title=\"Neon sign displaying 72h, symbolizing the 72-hour rule in relationships and its effects on intimacy.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/um-sinal-de-neon-que-le-24-4-na-frente-de-uma-gaiola-fGLMQflhv-c\" target=\"_blank\" rel=\"nofollow noopener\">Unsplash<\/a><span class=\"open-list-submission-source-separator\">, <\/span><\/span><span class=\"sources ai-mark\"><a class=\"open-list-submission-source staff-link\" rel=\"nofollow\">ai-assisted image<\/a><\/span><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"6a7e1379e6552__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=6a7e1379e6552__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=6a7e1379e6552__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/6a7e1379e6552__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/6a7e1379e6552__700.jpg\" width=\"700\" height=\"500\" alt=\"A happy couple embracing in bed, representing how the 72-hour rule can help keep intimacy alive.\" title=\"A happy couple embracing in bed, representing how the 72-hour rule can help keep intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/jovem-casal-amoroso-desfrutando-perto-um-do-outro-no-quarto-pela-manha-6yPPjF7oAtc\" target=\"_blank\" rel=\"nofollow noopener\">Getty Images<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people have described it as less of a strict rule and more of a reminder to prioritize the relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s a good rule and should be kept all through the years,\u201d one netizen wrote.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others argued that relationships don\u2019t all work the same way, so one timetable cannot fit every <a href=\"https:\/\/www.boredpanda.com\/relationships\/couples\/\" class=\" staff-link\">couple<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnyone who thinks that this routine is <a href=\"https:\/\/www.boredpanda.com\/creative-eco-friendly-design-ideas\/\" class=\" staff-link\">sustainable<\/a> in the long term has clearly never been married,\u201d another added.<\/span><\/p>\n<h3><b>Therapists said the rule won\u2019t solve deeper relationship problems<\/b><\/h3>\n<p class=\"attachment-link-container shareable-image-block\" id=\"1-6a7e128b66fc7__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=1-6a7e128b66fc7__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=1-6a7e128b66fc7__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/1-6a7e128b66fc7__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/1-6a7e128b66fc7__700.jpg\" width=\"700\" height=\"500\" alt=\"A couple in bed with backs to each other, illustrating how the 72-hour rule could be dividing couples.\" title=\"A couple in bed with backs to each other, illustrating how the 72-hour rule could be dividing couples.\" loading=\"lazy\"\/><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"><span class=\"dfp-ad\"><span><span class=\"pg-ad-label\">ADVERTISEMENT<\/span><\/span><span data-aa-adunit=\"\/46481815\/bp.com_desktop_singlepost_bottom_728x90\" id=\"adverge-div-gpt-ad-1491844427478-6\"\/><\/span><\/span><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/conceito-de-relacionamento-vista-superior-do-jovem-casal-deitado-na-cama-casal-tendo-uma-briga-na-cama-conceito-sobre-relacionamento-e-problemas-entre-casais-frustracao-sexual-os-amantes-ignoram-se-mutuamente-g3ctaaIsvp4\" target=\"_blank\" rel=\"nofollow noopener\">Unsplash<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relationship experts shared the 72-hour rule isn\u2019t necessarily good or bad. Apparently, it depends on why a couple has become less <a href=\"https:\/\/www.boredpanda.com\/women-share-most-intimate-things-with-partner\/\" class=\" staff-link\">intimate<\/a> in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an August 5 interview with <\/span><i><span style=\"font-weight: 400;\">Stylist, <\/span><\/i><span style=\"font-weight: 400;\">therapist and coach Leigh Nor\u00e9n said that structured intimacy can be helpful, especially in long-term relationships where busy schedules often push <a href=\"https:\/\/www.boredpanda.com\/fascinating-human-body-pics\/\" class=\" staff-link\">physical<\/a> connection aside.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIntimacy, whether physical, <a href=\"https:\/\/www.boredpanda.com\/photos-left-people-speechless\/\" class=\" staff-link\">emotional<\/a> or s*xual, can often fall by the wayside in long-term relationships,\u201d she said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She added that many people grow up believing healthy relationships should always feel effortless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhile Hollywood has us believe that if we\u2019re with the right person, we don\u2019t need to work at it to keep it alive, we absolutely do.\u201d<\/span><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"2-6a7e128d100f4__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=2-6a7e128d100f4__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=2-6a7e128d100f4__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/2-6a7e128d100f4__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/2-6a7e128d100f4__700.jpg\" width=\"700\" height=\"500\" alt=\"A couple on a couch with distance between them, looking at phones, symbolizing how the 72-hour rule divides couples.\" title=\"A couple on a couch with distance between them, looking at phones, symbolizing how the 72-hour rule divides couples.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/casal-caucasiano-viciado-em-telefone-nao-presta-atencao-um-com-o-outro-problema-familiar-novo-casamento-homem-e-mulher-parceira-sentam-se-no-sofa-e-usando-smartphone-ignoram-marido-e-mulher-na-sala-de-estar-em-casa-9LTfro1jMwk\" target=\"_blank\" rel=\"nofollow noopener\">Getty Images<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Nor\u00e9n, couples who enjoy routines may find the <a href=\"https:\/\/www.boredpanda.com\/interesting-life-hacks-for-saving-money\/\" class=\" staff-link\">72-hour rule<\/a> useful because it gives both partners permission to initiate intimacy instead of waiting for the \u201cperfect moment.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, relationships coach Mari\u00e0n Mart\u00ednez believes the rule sometimes focuses on the wrong issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMost don\u2019t stop having s*x because they forgot to put it in the <a href=\"https:\/\/www.boredpanda.com\/during-the-void-illustrated-diary-during-pandemic-milena-nicic\/\" class=\" staff-link\">diary<\/a>,\u201d she said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, she explained that many couples struggle because they\u2019re <a href=\"https:\/\/www.boredpanda.com\/wife-kids-money-relationship\/\" class=\" staff-link\">exhausted<\/a>, emotionally disconnected, overwhelmed by daily responsibilities, or carrying unequal mental loads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPutting a timer on it won\u2019t fix any of that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She also warned that for couples already facing bigger relationship issues, another deadline may become another source of <a href=\"https:\/\/www.boredpanda.com\/women-share-exhausting-mental-load-family-unaware-of\/\" class=\" staff-link\">stress<\/a> rather than a solution.<\/span><\/p>\n<h3><b>Studies suggest regular intimacy is linked to relationship satisfaction but only up to a point<\/b><\/h3>\n<p class=\"attachment-link-container shareable-image-block\" id=\"3-6a7e128f30590__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=3-6a7e128f30590__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=3-6a7e128f30590__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/3-6a7e128f30590__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/3-6a7e128f30590__700.jpg\" width=\"700\" height=\"500\" alt=\"A couple looks at a calendar, considering the 72-hour rule to keep intimacy alive.\" title=\"A couple looks at a calendar, considering the 72-hour rule to keep intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/mulher-verificando-o-calendario-3Xnx5Ew4CsA\" target=\"_blank\" rel=\"nofollow noopener\">Unsplash<\/a><span class=\"open-list-submission-source-separator\">, <\/span><\/span><span class=\"sources ai-mark\"><a class=\"open-list-submission-source staff-link\" rel=\"nofollow\">ai-assisted image<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several recent studies have explored how intimacy affects relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to The Knot, a popular digital wedding planning and media brand\u2019s<\/span><i><span style=\"font-weight: 400;\"> 2024 Relationship and Intimacy Study, <\/span><\/i><span style=\"font-weight: 400;\">only 2% of couples actually schedule s*x, while 24% said they were dissatisfied with their s*x lives.<\/span><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"><span class=\"dfp-ad\"><span><span class=\"pg-ad-label\">ADVERTISEMENT<\/span><\/span><span data-aa-adunit=\"\/46481815\/bp.com_desktop_singleimage_bottom_728x90\" id=\"adverge-div-gpt-ad-1491844427478-3\"\/><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another 2024 study titled <\/span><i><span style=\"font-weight: 400;\">The Satisfaction of Women\u2019s Or*asms, <\/span><\/i><span style=\"font-weight: 400;\">published in the <\/span><i><span style=\"font-weight: 400;\">International Journal of S*xual Health <\/span><\/i><span style=\"font-weight: 400;\">in New Zealand, found that 85% of women who had s*x at least once a week reported the highest relationship satisfaction.<\/span><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"4-6a7e1292a368a__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=4-6a7e1292a368a__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=4-6a7e1292a368a__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/4-6a7e1292a368a__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/4-6a7e1292a368a__700.jpg\" width=\"700\" height=\"500\" alt=\"Therapist talks with a couple about the 72-hour rule and keeping intimacy alive.\" title=\"Therapist talks with a couple about the 72-hour rule and keeping intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/assistencia-pessoal-terapeuta-loira-vestindo-blusa-branca-dando-assistencia-pessoal-a-empresario-barbudo-ZCJN93A1K-g\" target=\"_blank\" rel=\"nofollow noopener\">Getty Images<\/a><span class=\"open-list-submission-source-separator\">, <\/span><\/span><span class=\"sources ai-mark\"><a class=\"open-list-submission-source staff-link\" rel=\"nofollow\">ai-assisted image<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The researchers also found that having intimacy more often than once a week didn\u2019t necessarily make couples <a href=\"https:\/\/www.boredpanda.com\/heartwarming-couple-posts\/\" class=\" staff-link\">happier<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, relationship satisfaction appeared to level off beyond that point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experts said these findings suggest that regular <a href=\"https:\/\/www.boredpanda.com\/couples-destined-to-be-together\/\" class=\" staff-link\">connection<\/a> may matter more than simply increasing frequency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 72-hour rule falls roughly within that range for many couples, which may explain why some people feel it works well.<\/span><\/p>\n<h3><b>The 72-hour technique has also been advocated by marriage experts<\/b><\/h3>\n<p class=\"attachment-link-container shareable-image-block\" id=\"5-6a7e12942dde9__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=5-6a7e12942dde9__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=5-6a7e12942dde9__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/5-6a7e12942dde9__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/5-6a7e12942dde9__700.jpg\" width=\"700\" height=\"500\" alt=\"A couple cuddles in bed, exemplifying intimacy alive with the 72-hour rule.\" title=\"A couple cuddles in bed, exemplifying intimacy alive with the 72-hour rule.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/casal-amoroso-na-cama-no-quarto-hjy0Ox7S9Fg\" target=\"_blank\" rel=\"nofollow noopener\">Getty Images<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trey and Lea Morgan, a husband-and-wife team from Lubbock, <a href=\"https:\/\/www.boredpanda.com\/christian-white-texan-moms-pride-friends\/\" class=\" staff-link\">Texas<\/a>, have spent more than 37 years married and have built a career helping couples strengthen their relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pair have written several <a href=\"https:\/\/www.boredpanda.com\/funny-married-life-posts\/\" class=\" staff-link\">marriage<\/a> books, host the <\/span><i><span style=\"font-weight: 400;\">Stronger Marriage <\/span><\/i><span style=\"font-weight: 400;\">workshops, speak at conferences across the United States, and reach more than a million people through their podcast and social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In May 2026, they shared their thoughts on the 72-hour rule in a post on X.<\/span><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"6-6a7e1295dc3c2__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=6-6a7e1295dc3c2__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=6-6a7e1295dc3c2__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/6-6a7e1295dc3c2__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/6-6a7e1295dc3c2__700.jpg\" width=\"700\" height=\"500\" alt=\"Feet of a couple in bed, suggesting intimacy alive through the 72-hour rule.\" title=\"Feet of a couple in bed, suggesting intimacy alive through the 72-hour rule.\" loading=\"lazy\"\/><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/vista-aerea-das-pernas-na-cama-NqKC_9JqSSY\" target=\"_blank\" rel=\"nofollow noopener\">Unsplash<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">They wrote, \u201cThe 72-hour rule has blessed our marriage.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The couple explained that they try to be intimate every three days whenever possible but acknowledged that life doesn\u2019t always make that realistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe understand there are times when this is not possible. This is not meant to be a \u2018rule\u2019\u2026 but something to strive for.\u201d<\/span><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"7-6a7e1297ce4ea__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=7-6a7e1297ce4ea__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=7-6a7e1297ce4ea__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/7-6a7e1297ce4ea__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/7-6a7e1297ce4ea__700.jpg\" width=\"700\" height=\"500\" alt=\"A couple embracing in bed, illustrating the 72-hour rule and intimacy in relationships.\" title=\"A couple embracing in bed, illustrating the 72-hour rule and intimacy in relationships.\" loading=\"lazy\"\/><\/p>\n<p class=\"post-bottom-meta-links clearfix bp-image-meta\"><span class=\"sources\"><a class=\"open-list-submission-source staff-link\" href=\"https:\/\/unsplash.com\/pt-br\/fotografias\/casal-bonito-apaixonado-no-quarto-desfrutando-de-preliminares-xbWWDv8jrpo\" target=\"_blank\" rel=\"nofollow noopener\">Getty Images <\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the couple, one of the biggest <a href=\"https:\/\/www.boredpanda.com\/long-term-marriage-relationship-reality\/\" class=\" staff-link\">lessons<\/a> they\u2019ve learned during nearly four decades of marriage is that intimacy requires intention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their post attracted supportive comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One person wrote, \u201cGreat advice! What a beautiful way to show love!\u201d while another said, \u201cPhysical touch every day and s*xual intimacy consistently is how <a href=\"https:\/\/www.boredpanda.com\/ai-images-gods-of-ether-billy-hayden\/\" class=\" staff-link\">God<\/a> designed marriage to be.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A third commented, \u201cLife happens. Just the fact that effort is made by one or both makes the marriage stronger.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fourth added, \u201cI\u2019m glad you are saying this, as no one else seems to and some will probably call it \u2018sinful talk. It will save marriages.\u201d<\/span><\/p>\n<h3>\u201cUnnecessary pressure,\u201d wrote one viewer<\/h3>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-1-6a7e1a801173d-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-1-6a7e1a801173d-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-1-6a7e1a801173d-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-1-6a7e1a801173d-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-1-6a7e1a801173d-png__700.jpg\" width=\"700\" height=\"192\" alt=\"A social media comment by Squirley Dan discussing the 72-hour rule and keeping intimacy alive.\" title=\"A social media comment by Squirley Dan discussing the 72-hour rule and keeping intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-2-6a7e1a812b681-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-2-6a7e1a812b681-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-2-6a7e1a812b681-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-2-6a7e1a812b681-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-2-6a7e1a812b681-png__700.jpg\" width=\"700\" height=\"148\" alt=\"A social media comment by T1 0MinL8 about varying degrees of intimacy related to the 72-hour rule.\" title=\"A social media comment by T1 0MinL8 about varying degrees of intimacy related to the 72-hour rule.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-3-6a7e1a825fc85-png__censored__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-3-6a7e1a825fc85-png__censored__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-3-6a7e1a825fc85-png__censored__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-3-6a7e1a825fc85-png__censored__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-3-6a7e1a825fc85-png__censored__700.jpg\" width=\"700\" height=\"191\" alt=\"A social media comment by Kelly on maintaining intimacy and the 72-hour rule in a long marriage.\" title=\"A social media comment by Kelly on maintaining intimacy and the 72-hour rule in a long marriage.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-4-6a7e1a8478936-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-4-6a7e1a8478936-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-4-6a7e1a8478936-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-4-6a7e1a8478936-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-4-6a7e1a8478936-png__700.jpg\" width=\"700\" height=\"192\" alt=\"A social media comment by Bubba Bush humorously addressing the 72-hour rule and intimacy.\" title=\"A social media comment by Bubba Bush humorously addressing the 72-hour rule and intimacy.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-5-6a7e1a85f2f03-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-5-6a7e1a85f2f03-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-5-6a7e1a85f2f03-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-5-6a7e1a85f2f03-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-5-6a7e1a85f2f03-png__700.jpg\" width=\"700\" height=\"225\" alt=\"A comment advocating the 72-hour rule for intimacy, suggesting it could help couples keep intimacy alive.\" title=\"A comment advocating the 72-hour rule for intimacy, suggesting it could help couples keep intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-6-6a7e1a8766928-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-6-6a7e1a8766928-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-6-6a7e1a8766928-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-6-6a7e1a8766928-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-6-6a7e1a8766928-png__700.jpg\" width=\"700\" height=\"146\" alt=\"A comment expressing that the 72-hour rule for intimacy creates unnecessary pressure for couples.\" title=\"A comment expressing that the 72-hour rule for intimacy creates unnecessary pressure for couples.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-7-6a7e1a88ac7cd-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-7-6a7e1a88ac7cd-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-7-6a7e1a88ac7cd-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-7-6a7e1a88ac7cd-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-7-6a7e1a88ac7cd-png__700.jpg\" width=\"700\" height=\"152\" alt=\"A user comment on the 72-hour rule, stating it works for them after 17 years, helping keep intimacy alive.\" title=\"A user comment on the 72-hour rule, stating it works for them after 17 years, helping keep intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-8-6a7e1a89d8d60-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-8-6a7e1a89d8d60-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-8-6a7e1a89d8d60-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-8-6a7e1a89d8d60-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-8-6a7e1a89d8d60-png__700.jpg\" width=\"700\" height=\"259\" alt=\"A user comment on the 72-hour rule, indicating frequent intimacy to keep it alive, rather than waiting 72 hours.\" title=\"A user comment on the 72-hour rule, indicating frequent intimacy to keep it alive, rather than waiting 72 hours.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-9-6a7e1a8c28dcb-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-9-6a7e1a8c28dcb-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-9-6a7e1a8c28dcb-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-9-6a7e1a8c28dcb-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-9-6a7e1a8c28dcb-png__700.jpg\" width=\"700\" height=\"227\" alt=\"A comment discussing the 72-hour rule, humorously mentioning a 12-hour rule to keep intimacy alive.\" title=\"A comment discussing the 72-hour rule, humorously mentioning a 12-hour rule to keep intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-10-6a7e1a8e2a799-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-10-6a7e1a8e2a799-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-10-6a7e1a8e2a799-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-10-6a7e1a8e2a799-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-10-6a7e1a8e2a799-png__700.jpg\" width=\"700\" height=\"225\" alt=\"A comment from Ciera Miles about the 72-hour rule improving her marriage and keeping intimacy alive.\" title=\"A comment from Ciera Miles about the 72-hour rule improving her marriage and keeping intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-11-6a7e1a9013b72-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-11-6a7e1a9013b72-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-11-6a7e1a9013b72-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-11-6a7e1a9013b72-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-11-6a7e1a9013b72-png__700.jpg\" width=\"700\" height=\"191\" alt=\"A comment from Greengoose advising to talk to your partner every 72 hours for intimacy and healthy couples.\" title=\"A comment from Greengoose advising to talk to your partner every 72 hours for intimacy and healthy couples.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-12-6a7e1a922e84c-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-12-6a7e1a922e84c-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-12-6a7e1a922e84c-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-12-6a7e1a922e84c-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-12-6a7e1a922e84c-png__700.jpg\" width=\"700\" height=\"293\" alt=\"A comment from Robin on how the 72-hour rule strengthens relationships and keeps intimacy alive.\" title=\"A comment from Robin on how the 72-hour rule strengthens relationships and keeps intimacy alive.\" loading=\"lazy\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-13-6a7e1a940cf60-png__censored__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-13-6a7e1a940cf60-png__censored__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-13-6a7e1a940cf60-png__censored__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-13-6a7e1a940cf60-png__censored__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-13-6a7e1a940cf60-png__censored__700.jpg\" width=\"700\" height=\"225\" alt=\"A comment from 316hairbyAllie on intimacy and the 72-hour rule, important for couples.\" title=\"A comment from 316hairbyAllie on intimacy and the 72-hour rule, important for couples.\" loading=\"lazy\"\/><\/p>\n<p><span class=\"post-desktop-ad-within-content post-ads margin-left\"\/><\/p>\n<p class=\"attachment-link-container shareable-image-block\" id=\"image-6a7e1a9601b59-png__700\" data-href=\"http:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?image_id=image-6a7e1a9601b59-png__700.jpg\"><a class=\"web-share-button list-item-share new-share-experiment\" data-location=\"single-post-image\" data-title=\"The 72-Hour Rule Is Dividing Couples, But Therapists Say It Could Help Keep Intimacy Alive\" data-share-url=\"https:\/\/www.boredpanda.com\/the-72-hour-rule-is-dividing-couples-but-therapists-say-it-could-help-keep-intimacy-alive\/?media_id=image-6a7e1a9601b59-png__700\" data-image=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-6a7e1a9601b59-png__700.jpg\" rel=\"nofollow\"><i><svg class=\"svg-icon icon-share-icon\" role=\"img\" height=\"16\" width=\"16\" viewbox=\"0 0 16 16\"><path d=\"M0 15C0 10.8824 5.22292 10.0588 8.79817 10.0588V14.1765L15.7006 8.23061C15.7941 8.15345 15.8695 8.05559 15.9213 7.94441C15.9731 7.83323 16 7.71155 16 7.58824C16 7.46492 15.9731 7.34314 15.9213 7.23196C15.8695 7.12078 15.7941 7.02302 15.7006 6.94586L8.79817 1V5.11765C2.3995 5.11765 0 9.76235 0 15Z\"\/><\/svg><\/i><\/a><img decoding=\"async\" src=\"https:\/\/static.boredpanda.com\/blog\/wp-content\/uploads\/2026\/08\/image-6a7e1a9601b59-png__700.jpg\" width=\"700\" height=\"151\" alt=\"A comment from NatesHyperrx about the frequency of intimacy, relating to the 72-hour rule for couples.\" title=\"A comment from NatesHyperrx about the frequency of intimacy, relating to the 72-hour rule for couples.\" loading=\"lazy\"\/><\/p>\n<div id=\"postPoll-11067174\" class=\"post-poll poll-wrapper single-post\" data-poll-viewed=\"false\" data-post-id=\"11067174\" data-main-post-id=\"\" data-poll-id=\"29612\"> <input class=\"post-11067174-poll-value\" type=\"hidden\" value=\"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\"\/> <\/p>\n<div data-bind=\"if: isInitialised()\">\n<div data-bind=\"if: !isLoading() &amp;&amp; isShowingResults\">\n<div class=\"poll-content\">\n<h3 class=\"answered-content-title\">Thanks! 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