{"id":44636,"date":"2026-08-14T15:50:24","date_gmt":"2026-08-14T10:50:24","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=44636"},"modified":"2026-08-14T15:50:24","modified_gmt":"2026-08-14T10:50:24","slug":"the-devil-wears-prada-2-is-drawing-tourists-to-milan","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=44636","title":{"rendered":"&#8216;The Devil Wears Prada 2&#8217; Is Drawing Tourists to Milan"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201c<a href=\"https:\/\/variety.com\/t\/the-devil-wears-prada-2\/\" id=\"auto-tag_the-devil-wears-prada-2\" data-tag=\"the-devil-wears-prada-2\">The Devil Wears Prada 2<\/a>\u201d is making a heavenly impact on Milan.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJust a few months after the theatrical release in May of the long-awaited sequel to \u201cThe Devil Wears Prada\u201d \u2013 that was partly shot in Italy\u2019s fashion capital that serves as a glitzy backdrop for the film\u2019s third act \u2013 pedestrian traffic from international visitors at the movie\u2019s main Milan locations has risen by 18% compared with the previous period, according to a study by the Cities Analytics platform.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe sequel to the cult classic starring <a href=\"https:\/\/variety.com\/t\/meryl-streep\/\" id=\"auto-tag_meryl-streep\" data-tag=\"meryl-streep\">Meryl Streep<\/a>, <a href=\"https:\/\/variety.com\/t\/anne-hathaway\/\" id=\"auto-tag_anne-hathaway\" data-tag=\"anne-hathaway\">Anne Hathaway<\/a>, Stanley Tucci and Emily Blunt, which features high-profile local cameos, including Donatella Versace and a live-shot Dolce &amp; Gabbana fashion show, is considered the main driver to the influx of approximately 1.5 million international tourists expected to flock to the center of Milan during the summer quarter. More that 451,000 are expected in August alone, says the study released by the local small businesses association Confcommercio Milano, carried out using the Cities Analytics platform.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tConfcommercio Milano chief Marco Barbieri said the study \u201cconfirms a structural growth trend in international tourism in central Milan,\u201d since the \u201cDevil Wears Prada 2\u201d release, with foreign visitors increasing \u201cby an average of 28,500 per month.\u201d <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe main visitors to Milan prompted by the \u201cDevil Wears Prada 2\u201d effect are Americans, followed by French and British, according to the study.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs for locations, the most notable rise was recorded between the city\u2019s Largo Cairoli square and Palazzo Clerici, within Milan\u2019s quadrilatero della moda luxury shopping district that features in the film (+24%); followed by Galleria Vittorio Emanuele-Duomo (+17%) where Miranda Priestly has a reflective late-night sequence;  the Brera Academy (+14%), where\u00a0Miranda organises one of the film\u2019s most spectacular events, with strobe lights and sequins amidst the Caravaggios; However the interior of Leonardo da Vinci\u2019s Last Supper Museum was replicated on a soundstage, since the lighting from the production would have damaged the real painting; and via Montenapoleone (+13%) the iconic street featuring the dining spot tucked away in a Renaissance courtyard where Emily (Emily Blunt) has lunch with Donatella Versace, played by the designer herself.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter becoming a box office hit following its May 1 release in the U.S. (and April 29 in Italy), reaching $220.6 million in the U.S. and $691.4 million globally on a budget of $100 million, \u201cDevil Wears Prada 2\u201d reached 15.2 million views globally in its first five days of streaming since July 29 on Disney+ and Hulu, marking Disney\u2019s biggest live-action movie premiere since \u201cDeadpool &amp; Wolverine.\u201d<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Devil Wears Prada 2\u201d is making a heavenly impact on Milan. Just a few months after the theatrical release in May of the long-awaited sequel to \u201cThe Devil Wears Prada\u201d \u2013 that was partly shot in Italy\u2019s fashion capital that serves as a glitzy backdrop for the film\u2019s third act \u2013 pedestrian traffic from&#8230;<\/p>\n","protected":false},"author":1,"featured_media":44637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/variety.com\/wp-content\/uploads\/2026\/08\/DVP2.jpg?w=1000&h=563&crop=1","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-44636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/44636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44636"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/44636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/44637"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}