{"id":42342,"date":"2026-08-13T04:15:12","date_gmt":"2026-08-12T23:15:12","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=42342"},"modified":"2026-08-13T04:15:12","modified_gmt":"2026-08-12T23:15:12","slug":"brand-new-day-poster-artist-speaks","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=42342","title":{"rendered":"Brand New Day Poster Artist Speaks"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe promotional materials for <em><a href=\"https:\/\/www.hollywoodreporter.com\/t\/spider-man-2\/\" id=\"auto-tag_spider-man-2_1\" data-tag=\"spider-man-2\">Spider-Man<\/a>: Brand New Day<\/em> look a bit different in one theater in Canada, and the internet is loving it.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tA Famous Players theater in Prince George, British Columbia almost certainly has the most unique movie poster for the <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/spider-man-brand-new-day-box-office-biggest-first-week-1236668259\/\">record-breaking film<\/a> led by Tom Holland. It features a hand-drawn illustration by employee Drake Landon that was inspired by the Spooder-Man <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/memeipedia.fandom.com\/wiki\/Spooderman\">meme<\/a>, with the title of the movie written in font strikingly similar to the script in the official promotional materials.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe movie theater did not receive the official movie poster in time for its release, which led to Landon creating an original drawing to be put in its place in the cinema. That was explained in his now-viral illustration, as a note on the poster reads, \u201cSorry! We never recieved the real posters! Sorry for any inconviniences!\u201d (Yes, with those exact spelling errors and all, adding to the amusement surrounding the sketch.)<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tPictures of the poster have gained widespread attention online, with one <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.reddit.com\/r\/marvelstudios\/comments\/1vlna7s\/the_poster_in_our_theatre_for_brand_new_day\/\">Reddit post<\/a> receiving upwards of 51,000 upvotes. Landon tells <em>The Hollywood Reporter<\/em> the reaction to his Spider-Man poster has been \u201cvery unexpected,\u201d and he\u2019s \u201ckinda still not realizing how big it is.\u201d <\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:1056px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1440\/1056)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/08\/5f8ba803-bdf0-4c59-8986-46a947585f87.jpeg?w=1056\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"1440\" width=\"1056\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">\u2018<a href=\"https:\/\/www.hollywoodreporter.com\/t\/spider-man-brand-new-day\/\" id=\"auto-tag_spider-man-brand-new-day_1\" data-tag=\"spider-man-brand-new-day\">Spider-Man: Brand New Day<\/a>\u2018 illustration by Drake Landon.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Drake Landon<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tLandon adds, \u201cIt\u2019s crazy that my art has gone that far for something so simple.\u201d He also confirms that \u201cthe inspiration for it was the \u2018Spooder-man\u2019 meme that was popular around in the 2010s.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMichelle Saba, vp of communications for <a href=\"https:\/\/www.hollywoodreporter.com\/t\/cineplex\/\" id=\"auto-tag_cineplex_1\" data-tag=\"cineplex\">Cineplex<\/a>, owner of Famous Players, also commended the poster in a statement shared with <em>THR<\/em>. \u201cOur team did have a little fun as they awaited the arrival of their <em>Spider-Man: Brand New Day<\/em>\u00a0poster,\u201d she said. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIt\u2019s no secret that <em>Spider-Man: Brand New Day<\/em> has been a <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/spider-man-brand-new-day-box-office-ranked-1236660008\/\">smash hit<\/a> \u2014 at the <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/disney-spider-man-record-avengers-doomsday-1236664761\/\">box office<\/a>, and with viewers. The film triumphed over many records originally set by <em>Avengers: Endgame<\/em>, including by earning the\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/spider-man-brand-new-day-box-office-biggest-first-week-1236668259\/\">highest-grossing first week<\/a>\u00a0in domestic box office history and becoming the fastest title to reach $500 million domestic.\u00a0<em>Brand New Day<\/em> hit that milestone in its first seven days; <em>Endgame<\/em> hit the threshold in eight days.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe movie also earned the best-ever domestic box office sums\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/spider-man-brand-new-day-box-office-biggest-tuesday-1236665110\/\">for a Monday and a Tuesday<\/a>; is the second-fastest film to <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/spider-man-brand-new-day-billion-global-box-office-1236663765\/\">achieve $1 billion globally<\/a>; and scored the <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/spider-man-brand-new-day-box-office-second-weekend-1236669418\/\">third-best second weekend ever<\/a> at the box office. Spider-Man related content is hotter than ever, and Famous Players\u2019 viral hand-drawn poster for the film is another piece of media that has proved just that. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tA <a href=\"https:\/\/www.facebook.com\/groups\/227646254092825\/permalink\/3048538048670284\/\" rel=\"nofollow\" target=\"_blank\">Facebook post<\/a> made by a moviegoer who attended the Canadian theater also shared a photo of the artist, Landon, posing by his now-viral masterpiece. \u201cMy son Rogan and I stopped to appreciate this hand drawn movie poster at the theatre today and thought it was awesome. Then we got a chance to meet the artist, Drake. So my son decided to take a picture of the artist with his art work and we thought we should share it for everyone to check out,\u201d wrote Adam Woodrow. \u201cKeep it up Drake!\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tCineplex CEO Ellis Jacob commended Gen Z for driving the recent success at the box office in a recent <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/cineplex-ceo-says-gen-z-is-ready-to-go-to-the-moviestheyre-tired-of-looking-at-small-screens-1236670910\/\">interview with <em>THR<\/em><\/a>. \u201cThe big change is Gen Z are coming back to the movies in a big way, and that\u2019s making a difference,\u201d he said. \u201cThey\u2019re tired of looking at the small screen. They\u2019re going out on a social basis and having a good time and that to me is very positive.\u201d <\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>The promotional materials for Spider-Man: Brand New Day look a bit different in one theater in Canada, and the internet is loving it. A Famous Players theater in Prince George, British Columbia almost certainly has the most unique movie poster for the record-breaking film led by Tom Holland. It features a hand-drawn illustration by employee&#8230;<\/p>\n","protected":false},"author":1,"featured_media":42343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/08\/Spider-Man-poster-split-Columbia-H-2026.jpg?w=1296&h=730&crop=1","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-42342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/42342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42342"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/42342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/42343"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}