{"id":40959,"date":"2026-08-12T14:09:36","date_gmt":"2026-08-12T09:09:36","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=40959"},"modified":"2026-08-12T14:09:36","modified_gmt":"2026-08-12T09:09:36","slug":"uks-largest-harry-potter-store-opening-in-london","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=40959","title":{"rendered":"UK&#8217;s Largest Harry Potter Store Opening in London"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n\t\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWith <a href=\"https:\/\/variety.com\/t\/harry-potter\/\" id=\"auto-tag_harry-potter\" data-tag=\"harry-potter\">Harry Potter<\/a> excitement expected to reach fever pitch once more later this year with the launch of HBO\u2019s new TV series, Warner Bros. is going big on the merch \u2014\u00a0and just in time for Christmas.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe studio has announced that the U.K. largest Harry Potter shop will open in central London in November, weeks before the hotly-anticipated series premieres on Dec. 25. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe flagship store, which will span two floors and more than 21,000 square-feet, will be located on the main shopping area of Oxford Street and has, according to Warner Bros., taken inspiration from the Wizarding World\u2019s own magical shopping street Diagon Alley. It is set to feature a dragon towering above Gringotts bank, a full-sized Knight Bus and also a branch of the Leaky Cauldron pub serving food and foaming Butterbeer.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThere\u2019s no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world,\u201d said Karl Durrant, Warner Bros,\u2019 senior vice-president of worldwide retail, in a statement, adding that the opening of the store was \u201ca truly special milestone.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Oxford Street location will become the second official Harry Potter store in the U.K. after the site at King\u2019s Cross Station, where Potter and his fellow young wizards famously catch the train to Hogwarts. But the new store will reportedly include various exclusives, including a Diagon Alley wand, a special Funko Pop and a MinaLima artwork inspired by the Knight Bus and Diagon Alley.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside the official shops, there are numerous other unofficial stores selling Potter-themed merchandise scattered around London city center and other tourist hotspots. Perhaps coincidentally (or perhaps a sign of a darker wizarding power in the commercial sector), less than a day before the news of the Oxford Street store was announced, one of these unofficial stores was reported to have closed down. <\/p>\n<\/div><\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>With Harry Potter excitement expected to reach fever pitch once more later this year with the launch of HBO\u2019s new TV series, Warner Bros. is going big on the merch \u2014\u00a0and just in time for Christmas. The studio has announced that the U.K. largest Harry Potter shop will open in central London in November, weeks&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/variety.com\/wp-content\/uploads\/2026\/03\/dominic-mclaughlin.jpg?crop=0px%2C171px%2C1920px%2C1080px&resize=1000%2C563","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-40959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/40959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40959"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/40959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/40960"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}