{"id":40795,"date":"2026-08-12T12:25:30","date_gmt":"2026-08-12T07:25:30","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=40795"},"modified":"2026-08-12T12:25:30","modified_gmt":"2026-08-12T07:25:30","slug":"national-cinemedia-to-acquire-ad-platform-captivate-for-275-million","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=40795","title":{"rendered":"National CineMedia To Acquire Ad Platform Captivate For $275 Million"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadline.com\/tag\/national-cinemedia\/\" id=\"auto-tag_national-cinemedia\" data-tag=\"national-cinemedia\">National CineMedia<\/a> has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million.<\/p>\n<p class=\"wp-block-paragraph\">Combining NCM\u2019s cinema advertising with Captivate\u2019s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across theaters, office buildings and residential properties in 185 DMAs, including all of the top 100.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThis acquisition marks an important milestone in NCM\u2019s evolution and represents a key next step in our strategy to build a market-defining premium video and digital out-of-home advertising platform,\u201d said CEO Tom Lesinski. <\/p>\n<p class=\"wp-block-paragraph\">He called Captivate \u201can excellent platform that strategically complements and expands our core expertise in connecting advertisers with highly sought-after audiences in premium, high-attention video-enabled environments.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Captivate operates 26,000-plus digital video screens across more than 11,000 office and residential buildings in the U.S. and Canada.<\/p>\n<p class=\"wp-block-paragraph\">The combination create a larger pool of premium digital out-of-home national, local and programmatic inventory across cinema, office and residential buildings and will enhance NCM\u2019s data, targeting and measurement capabilities.<\/p>\n<p class=\"wp-block-paragraph\">Publicly traded National CineMedia also reported second quarter earnings Tuesday afternoon. Net losses narrowed to $9.9 million from $10.7 million on revenue up 13% at $58.4 million. The stock is down 16% in late trading at $3.20.<\/p>\n<\/div><\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million. Combining NCM\u2019s cinema advertising with Captivate\u2019s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/deadline.com\/wp-content\/uploads\/2024\/03\/NCMI-Noovie.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-40795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/40795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40795"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/40795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/40796"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}