{"id":39580,"date":"2026-08-11T23:55:57","date_gmt":"2026-08-11T18:55:57","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=39580"},"modified":"2026-08-11T23:55:57","modified_gmt":"2026-08-11T18:55:57","slug":"exceleration-signs-deal-with-christian-hip-hop-label-reach-records","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=39580","title":{"rendered":"Exceleration Signs Deal With Christian Hip-Hop Label Reach Records"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tExceleration Music has signed a strategic partnership with Christian hip-hop label Reach Records, home to artist and label co-founder Lecrae, Jackie Hill Perry and more. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThrough Exceleration\u2019s in-house distributor Redeye Worldwide, the Atlanta-based Reach will receive global physical and digital distribution as well as marketing services to support its global expansion while retaining its \u201ccreative and operational independence,\u201d according to a press release. The deal will extend Reach\u2019s physical music business, expanding to retailers and direct-to-consumer channels globally. The agreement covers music released from 2026 onwards. <\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a href=\"https:\/\/www.billboard.com\/pro\/lecrae-explains-how-christian-music-is-fast-growing\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/08\/Lecrae-the-eastern-2024-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Lecrae attends Netflix's Rhythm + Flow Fan Fest at The Eastern on November 19, 2024 in Atlanta, Georgia.\" srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"\/><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReach will continue operating under its current leadership and team as Exceleration provides \u201cflexible capital, infrastructure and operational expertise.\u201d This marks Exceleration\u2019s first partnership with both a hip-hop label and a Christian music label.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe partnership kicks off with the release of U.S. poet and hip-hop artist Hill Perry\u2019s new single \u201cClean.\u201d The track was debuted live during Hill Perry\u2019s set at Holly Smoke Festival on Saturday (Aug. 8), where fans were given the option to purchase it via a limited-edition KiTalbum (a collectible format that merges physical and digital). In addition to \u201cClean,\u201d the KiTalbum bundled Hill Perry\u2019s 2025 album <em>Blameless<\/em>. The single will be fully released digitally on Aug. 21.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReach\u2019s roster also includes Hulvey, KB, Andy Mineo and Limoblaze. Recent successes include Lecrae\u2019s BET Award win for \u201cHeadphones\u201d featuring T.I. and Killer Mike, the launch of the new worship collective 2819 Worship and more.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tExceleration, which invests in and provides support for indie labels, was founded in January 2021 by five executives with extensive experience in the indie music world: former Concord Music Group CEO <strong>Glen Barros<\/strong>, former Concord Records president <strong>John Burk<\/strong>, former Merlin CEO <strong>Charles Caldas<\/strong>, former Ingrooves general manager <strong>Amy Dietz<\/strong> and former Epitaph Records general manager <strong>Dave Hansen<\/strong>. The company has previously acquired or invested in labels including +1 Records, Alligator, Bloodshot, Cooking Vinyl, Dangerbird Records, Kill Rock Stars, Mom+Pop, SideOneDummy, The Ray Charles Foundation\/ Tangerine Records and Yep Roc Records.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLecrae, president and co-founder of Reach Records, said in a statement: \u201cHaving come up as an artist and executive, I know what it means to have people believe in you and your vision. Christian hip-hop isn\u2019t on the sidelines anymore, it\u2019s shaping culture, and the people making it deserve a home that understands the space. This partnership lets us pour into more artists and build more of the infrastructure our community is hungry for, so the music impacts even more people. That\u2019s what excites me most.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019ve spent two decades building Reach, and I\u2019m proud of what we\u2019ve made,\u201d said <strong>Ben Washer<\/strong>, CEO of Reach Records. \u201cFor a partnership to make sense, whoever we work with has to share how we do things. That means integrity, transparency, and allowing us to lead the creative and the brand the way we always have. We\u2019ve had the opportunity to reflect on what the next stage of Reach should look like and we\u2019re excited to be partnering with Exceleration \u2013 a partner that we trust and backs our vision. I\u2019m excited about what we will achieve together.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThrough their dedicated commitment to the genre, Reach has built a thriving creative community within Christian Hip-Hop and achieved true brand identity,\u201d added Barros, managing partner at Exceleration Music. \u201cAs a result, they have become an outright leader in the genre, serving both their artists and fans. Given Exceleration\u2019s mission to empower independent music, we hope to provide Lecrae, Ben and the incredible Reach team with additional resources that will enable them to amplify their efforts and elevate the label to new heights\u201d.<\/p>\n<p><a href=\"https:\/\/ubpass.co\/billboard\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><br \/><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\" style=\"max-width: 100%;height: auto\"\/><br \/><\/a><\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Exceleration Music has signed a strategic partnership with Christian hip-hop label Reach Records, home to artist and label co-founder Lecrae, Jackie Hill Perry and more. Through Exceleration\u2019s in-house distributor Redeye Worldwide, the Atlanta-based Reach will receive global physical and digital distribution as well as marketing services to support its global expansion while retaining its \u201ccreative&#8230;<\/p>\n","protected":false},"author":1,"featured_media":39581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/Reach-Records-logo.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-39580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/39580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39580"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/39580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/39581"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}