{"id":3562,"date":"2026-07-11T09:05:50","date_gmt":"2026-07-11T04:05:50","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=3562"},"modified":"2026-07-11T09:05:50","modified_gmt":"2026-07-11T04:05:50","slug":"meta-pulls-new-ai-image-feature-after-days-of-backlash","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=3562","title":{"rendered":"Meta pulls new AI image feature after days of backlash"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Meta has abruptly taken down a new feature that allowed people to use its artificial intelligence (AI) tool to make fake images from user content on Instagram.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The feature was part of a broad rollout of Muse Image, a new AI image generation tool Instagram&#8217;s parent company<strong> <\/strong>released on Tuesday.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">It allowed users of the Meta AI chatbot<strong> <\/strong>to tag public-facing accounts on Instagram and quickly use content on those accounts to create AI-generated or altered content and images.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex w-full items-center justify-center\" id=\"_R_94lr5ckluaiv5tmtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_94lr5ckluaiv5tmtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_94lr5ckluaiv5tmtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body hidden dark:bg-ramones [&amp;:has(iframe[height='0'])]:mb-0 [&amp;:has(iframe[height='0'])]:pb-0 md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex hidden w-full items-center justify-center\" id=\"_R_h4lr5ckluaiv5tmtbH1_\">\n<style type=\"text\/css\"><![CDATA[#_R_h4lr5ckluaiv5tmtbH1_ { display: none; }\n@media screen and (min-width: 768px) {\n        #_R_h4lr5ckluaiv5tmtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The feature quickly <a data-ylk=\"slk:sparked blowback;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkText&quot;:&quot;sparked blowback&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;}\" href=\"https:\/\/www.bbc.com\/news\/articles\/cp9lee19y1yo?xtor=AL-72-%5Bpartner%5D-%5Byahoo.north.america%5D-%5Blink%5D-%5Bnews%5D-%5Bbizdev%5D-%5Bisapi%5D\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">sparked blowback<\/a> due to privacy concerns, leading Meta to admit it had &#8220;missed the mark&#8221; so it was<strong> &#8220;<\/strong>no longer available&#8221;.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Muse Image was the tech firm&#8217;s first foray into AI image generation but faced backlash as Instagram users were opted in by default.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">It meant that anyone with a public account could have their likeness used without their knowledge or permission.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Hollywood union Sag-Aftra described the U-turn as a &#8220;win&#8221;. It had previously urged its members and &#8220;all Instagram users&#8221; to take action to protect their likeness stating that there had been an &#8220;utter miscalculation of public sentiment regarding the obvious dangers and harms inherent in such use&#8221;.<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_aclr5ckluaiv5tmtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_aclr5ckluaiv5tmtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_aclr5ckluaiv5tmtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The London-based human rights charity Privacy International had also criticised the feature, telling the BBC it was &#8220;the latest sign AI companies see people&#8217;s images and data as raw material to be exploited&#8221;.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">&#8220;Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,&#8221; Meta added in its decision to pull the feature. &#8220;We&#8217;ve heard the feedback.&#8221;<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\"><a data-ylk=\"slk:When Meta announced Muse Image;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkText&quot;:&quot;When Meta announced Muse Image&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;}\" href=\"https:\/\/about.fb.com\/news\/2026\/07\/introducing-muse-image-meta-ai\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">When Meta announced Muse Image<\/a>, the firm said it was limited to Instagram, but more AI features and integrations were planned for WhatsApp, Facebook and Messenger.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">It also has an AI video tool in development.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Meta declined to make any further comment.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Meta has abruptly taken down a new feature that allowed people to use its artificial intelligence (AI) tool to make fake images from user content on Instagram. The feature was part of a broad rollout of Muse Image, a new AI image generation tool Instagram&#8217;s parent company released on Tuesday. It allowed users of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/lo\/mysterio\/api\/7815a94d74085033317d5cac249147ecbfd09165c48ce60786dd6943d8d07fb3\/lightyear_networkapi\/resizefill_w1200;quality_80;format_webp\/https:%2F%2Fmedia.zenfs.com%2Fen%2Fbbc_us_articles_995%2F09a0ee52c96bdaa9e85fd247c5a9e9af","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-3562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-trending-viral-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/3562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3562"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/3562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/3563"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}