{"id":33771,"date":"2026-08-09T03:04:33","date_gmt":"2026-08-08T22:04:33","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=33771"},"modified":"2026-08-09T03:04:33","modified_gmt":"2026-08-08T22:04:33","slug":"sturgis-motorcycle-rally-2026-draws-500000-riders-to-south-dakota","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=33771","title":{"rendered":"Sturgis Motorcycle Rally 2026 draws 500,000 riders to South Dakota"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<div id=\"beyondwords-wrapper\" data-layout-index=\"5\" class=\"beyondwords-wrapper\">\n<p><span class=\"label-bg\">NEW<\/span>You can now listen to Fox News articles!\n  <\/p>\n<\/div>\n<p data-layout-index=\"5\" class=\"speakable\">The annual Sturgis Motorcycle Rally is officially underway, with hundreds of thousands of riders <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74477\" href=\"https:\/\/www.foxnews.com\/travel\" target=\"_blank\" rel=\"noopener\">descending on the small South Dakota town<\/a> and surrounding Black Hills regions for the 86th edition of what\u2019s billed as the world\u2019s largest motorcycle rally.<\/p>\n<p data-layout-index=\"5\" class=\"speakable\">The rally is held annually for 10 days in August and involves races, concerts and group rides and typically draws about 500,000 attendees to Sturgis, population 7,100.<\/p>\n<p data-layout-index=\"5\">During the rally, Sturgis is transformed as <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74478\" href=\"https:\/\/www.foxnews.com\/auto\" target=\"_blank\" rel=\"noopener\">motorcycles pack<\/a> downtown streets and riders fan out across the Black Hills.\u00a0<\/p>\n<p data-layout-index=\"5\"><a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74479\" href=\"https:\/\/www.foxnews.com\/travel\/once-affordable-summer-escape-rocked-soaring-costs-families-shell-thousands\" target=\"_blank\" rel=\"noopener\"><strong>ONCE-AFFORDABLE SUMMER ESCAPE ROCKED BY SOARING COSTS AS FAMILIES SHELL OUT THOUSANDS<\/strong><\/a><\/p>\n<p data-layout-index=\"5\">The event extends far beyond the city itself, with concerts, races, stunt shows, motorcycle demonstrations, vendor exhibitions and organized rides taking place throughout the region.<\/p>\n<p data-layout-index=\"5\">This year\u2019s headliner is <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74480\" href=\"https:\/\/www.foxnews.com\/category\/person\/lainey-wilson\" target=\"_blank\" rel=\"noopener\">country star Lainey Wilson<\/a>, who is set to perform August 12. Ofox newther acts on the concert schedule include YUNGBLUD, Megadeth, Lynyrd Skynyrd, Rob Zombie and Insane Clown Posse.<\/p>\n<div data-layout-index=\"5\" class=\"image-ct inline\">\n<div class=\"m\"><picture><source media=\"(max-width: 767px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/343\/192\/sturgis_rally.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/686\/384\/sturgis_rally.jpg?ve=1&amp;tl=1 2x\" height=\"192\" width=\"343\"><source media=\"(min-width: 768px) and (max-width: 1023px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/672\/378\/sturgis_rally.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1344\/756\/sturgis_rally.jpg?ve=1&amp;tl=1 2x\" height=\"378\" width=\"672\"><source media=\"(min-width: 1024px) and (max-width: 1279px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/931\/523\/sturgis_rally.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1862\/1046\/sturgis_rally.jpg?ve=1&amp;tl=1 2x\" height=\"523\" width=\"931\"><source media=\"(min-width: 1280px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/720\/405\/sturgis_rally.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1440\/810\/sturgis_rally.jpg?ve=1&amp;tl=1 2x\" height=\"405\" width=\"720\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1200\/675\/sturgis_rally.jpg?ve=1&amp;tl=1\" alt=\"A group of motorcycle riders hang out in Sturgis, South Dakota.\" width=\"1200\" height=\"675\"\/><\/source><\/source><\/source><\/source><\/picture><\/div>\n<div class=\"info\">\n<div class=\"caption\">\n<p><span>The small town of Sturgis, South Dakota transforms into a bustling city with hundreds of thousands of visitors during the annual Sturgis Motorcycle Rally.<\/span> <span>(iStock)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p data-layout-index=\"5\">Two long-distance women\u2019s motorcycle rides \u2014 the Women Riders World Relay and Shantell\u2019s Sisterhood Ride \u2014 will conclude at the <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74481\" href=\"https:\/\/www.foxnews.com\/category\/travel\/general\/museums-exhibits\" target=\"_blank\" rel=\"noopener\">Sturgis Motorcycle Museum &amp; Hall of Fame<\/a>\u2019s second annual Pearl\u2019s Jam event, which celebrates women in motorcycling.<\/p>\n<p data-layout-index=\"5\">Harley-Davidson announced it would be debuting its new Deadwood motorcycle at this year\u2019s event, &#8220;a new model inspired in part by the post-war history of the Sturgis Rally,&#8221; <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74482\" href=\"https:\/\/motorsportsnewswire.com\/2026\/07\/22\/harley-davidson-rides-with-you-to-the-86th-sturgis-motorcycle-rally\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sports NewsWire<\/a> reported.<\/p>\n<p data-layout-index=\"5\">Indian Motorcycle is also introducing a new bike.<\/p>\n<p data-layout-index=\"5\"><a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74483\" href=\"https:\/\/www.foxnews.com\/category\/lifestyle\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CLICK HERE FOR MORE LIFESTYLE NEWS<\/strong><\/a><\/p>\n<p data-layout-index=\"5\">&#8220;The new Indian Chief Vintage Sturgis SD Edition celebrates Indian\u2019s place in the rally\u2019s history with special paint and badging inspired by Indians of the 1930s,&#8221; reported Rider Magazine. &#8220;It features a classic two-tone Indian Motorcycle Red and Cream paint with a multicolored Indian Motorcycle headdress logo.&#8221;<\/p>\n<p data-layout-index=\"5\"><a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74484\" href=\"https:\/\/www.foxnews.com\/category\/lifestyle\/quizzes\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/strong><\/a><\/p>\n<p data-layout-index=\"5\">The rally also serves as a jumping-off point for motorcycle rides throughout the Black Hills, with visitors venturing to <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74485\" href=\"https:\/\/www.foxnews.com\/category\/travel\/general\/historic-sites\" target=\"_blank\" rel=\"noopener noreferrer\">Mount Rushmore National Memorial<\/a>, Custer State Park, Badlands National Park, Wind Cave National Park and Bear Butte State Park, along with historic towns such as Deadwood.<\/p>\n<div data-layout-index=\"5\" class=\"image-ct inline\">\n<div class=\"m\"><picture><source media=\"(max-width: 767px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/343\/192\/sturgis.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/686\/384\/sturgis.jpg?ve=1&amp;tl=1 2x\" height=\"192\" width=\"343\"><source media=\"(min-width: 768px) and (max-width: 1023px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/672\/378\/sturgis.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1344\/756\/sturgis.jpg?ve=1&amp;tl=1 2x\" height=\"378\" width=\"672\"><source media=\"(min-width: 1024px) and (max-width: 1279px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/931\/523\/sturgis.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1862\/1046\/sturgis.jpg?ve=1&amp;tl=1 2x\" height=\"523\" width=\"931\"><source media=\"(min-width: 1280px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/720\/405\/sturgis.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1440\/810\/sturgis.jpg?ve=1&amp;tl=1 2x\" height=\"405\" width=\"720\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1200\/675\/sturgis.jpg?ve=1&amp;tl=1\" alt=\"Motorcycle riders ride toward Mount Rushmore.\" width=\"1200\" height=\"675\"\/><\/source><\/source><\/source><\/source><\/picture><\/div>\n<div class=\"info\">\n<div class=\"caption\">\n<p><span>Mount Rushmore is a popular riding destination for attendees of the Sturgis Motorcycle Rally.<\/span> <span>(Scott Olson\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p data-layout-index=\"5\">One other attraction Sturgis attendees frequently visit is Devils Tower National Monument in Wyoming, a particularly popular motorcycle destination in the Black Hills.<\/p>\n<p data-layout-index=\"5\">The Sturgis Rally was started by Indian dealer Pappy Hoel in 1938, according to the official Sturgis Rally website.<\/p>\n<p data-layout-index=\"5\">&#8220;Pappy was the man who put the brotherhood in motorcycles,&#8221; Coe Meyer, a Sturgis motorcycle historian, <a href=\"https:\/\/www.foxnews.com\/lifestyle\/meet-american-founded-sturgis-motorcycle-rally-brotherhood?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">told Fox News Digital previously.<\/a> &#8220;He\u2019s the reason so many people come here today.&#8221;<\/p>\n<p data-layout-index=\"5\"><a href=\"https:\/\/www.foxnews.com\/newsletters?cmpid=fnfirstnl\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/strong><\/a><\/p>\n<p data-layout-index=\"5\">Hoel\u2019s marketing ingenuity, enthusiasm for motorcycle racing and \u2014 unbeknownst to many \u2014 his paternal fondness for America\u2019s World War II <a data-omtr-intcmp=\"fnc_travel_article_main-content_article-body_6_74488\" href=\"https:\/\/www.foxnews.com\/category\/us\/military\/veterans\" target=\"_blank\" rel=\"noopener noreferrer\">veterans struggling<\/a> with the mental wounds of combat made Sturgis synonymous with motorcycles, Fox News Digital reported.<\/p>\n<p data-layout-index=\"5\">&#8220;He was like a P.T. Barnum-type character. He always had a trick up his sleeve,&#8221; said Vinny Terranova, who knew Hoel and his wife Pearl and who operates their original Junction Avenue motorcycle shop today as Pappy\u2019s Vintage Cycles.<\/p>\n<div data-layout-index=\"5\" class=\"image-ct inline\">\n<div class=\"m\"><picture><source media=\"(max-width: 767px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/343\/192\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/686\/384\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1 2x\" height=\"192\" width=\"343\"><source media=\"(min-width: 768px) and (max-width: 1023px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/672\/378\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1344\/756\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1 2x\" height=\"378\" width=\"672\"><source media=\"(min-width: 1024px) and (max-width: 1279px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/931\/523\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1862\/1046\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1 2x\" height=\"523\" width=\"931\"><source media=\"(min-width: 1280px)\" srcset=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/720\/405\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1, https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1440\/810\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1 2x\" height=\"405\" width=\"720\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/1200\/675\/e2a63517-sturgis_south_dakota.jpg?ve=1&amp;tl=1\" alt=\"A group of motorcycle riders stops to look at Mount Rushmore.\" width=\"1200\" height=\"675\"\/><\/source><\/source><\/source><\/source><\/picture><\/div>\n<div class=\"info\">\n<div class=\"caption\">\n<p><span>Sturgis, South Dakota hosts a motorcycle rally each year that routinely attracts about half-a-million attendees.<\/span> <span>(Scott Olson\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p data-layout-index=\"5\">&#8220;He loved motorcycles, loved racing and loved motorcyclists,&#8221; said Terranova of Pappy Hoel.\u00a0<\/p>\n<p data-layout-index=\"5\">&#8220;He and Pearl always had a pot of beans and franks on the grill. Nobody left hungry.&#8221;<\/p>\n<p data-layout-index=\"5\"><a href=\"https:\/\/foxnews.onelink.me\/xLDS?pid=AppArticleLink&amp;af_dp=foxnewsaf%3A%2F%2F&amp;af_web_dp=https%3A%2F%2Fwww.foxnews.com%2Fapps-products\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/strong><\/a><\/p>\n<p data-layout-index=\"5\">The Hoels ran the Sturgis Motorcycle Rally for nearly 50 years, before turning it over to the City of Sturgis in the 1980s.<\/p>\n<p data-layout-index=\"5\"><i>Kerry J. Byrne contributed reporting.<\/i><\/p>\n<p> <!----> <!----> <\/p>\n<div class=\"article-meta\">\n<div class=\"author-bio\">\n<p>Teresa Mull is a freelance writer with the Lifestyle team at Fox News Digital.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>NEWYou can now listen to Fox News articles! The annual Sturgis Motorcycle Rally is officially underway, with hundreds of thousands of riders descending on the small South Dakota town and surrounding Black Hills regions for the 86th edition of what\u2019s billed as the world\u2019s largest motorcycle rally. The rally is held annually for 10 days&#8230;<\/p>\n","protected":false},"author":1,"featured_media":33772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/08\/e2a63517-sturgis_south_dakota.jpg","fifu_image_alt":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-33771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-hub"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/33771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33771"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/33771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/33772"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}