{"id":33562,"date":"2026-08-09T00:49:41","date_gmt":"2026-08-08T19:49:41","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=33562"},"modified":"2026-08-09T00:49:41","modified_gmt":"2026-08-08T19:49:41","slug":"north-west-13-terrifies-fans-with-chillingly-dark-new-music-video-the-haunting-meaning-behind-lyrics","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=33562","title":{"rendered":"North West, 13, terrifies fans with chillingly dark new music video &#038; the haunting meaning behind lyrics"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<p>NORTH West has released a new music video, and fans are creeped out by its dark visuals and haunting lyrics. <\/p>\n<p>The 13-year-old is following in her rapper father <a href=\"https:\/\/www.the-sun.com\/who\/kanye-west\/\">Kanye West<\/a>\u2018s footsteps by <a href=\"https:\/\/www.the-sun.com\/entertainment\/15970638\/north-west-signs-record-deal-mariah-carey-label\/\">pursuing a music career<\/a> that has people buzzing.<\/p>\n<figure id=\"attachment_16808127\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>North West terrified fans with her dark new music video and haunting lyrics<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_16808126\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>The teenager wore blue pigtails and creepy makeup in the video<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<p>On Thursday, Kanye and <a href=\"https:\/\/www.the-sun.com\/who\/kim-kardashian\/\">Kim Kardashian<\/a>\u2018s <a href=\"https:\/\/www.the-sun.com\/topic\/celebrity-kids\/\">oldest daughter<\/a> released the official music video for her new single Aishite.<\/p>\n<p>The video aligns with <a href=\"https:\/\/www.the-sun.com\/who\/north-west\/\">North<\/a>\u2018s creative style, featuring the teen wearing bright blue lipstick with a black skull and crossbones painted on the side of her lips, <a href=\"https:\/\/www.the-sun.com\/entertainment\/16024401\/north-west-new-body-piercings-mom-kim-slammed\/\">several facial piercings<\/a>, and her hair in blue pigtails.<\/p>\n<div class=\"single__inline-module inline-module inline-module--newsletter aligncenter inline-module--thesun aligncenter wp-block-nypost-editor-newsletter\" data-source-unit=\"Inline Newsletter Module The Kardashians\">\n<div class=\"inline-module__inner\">\n<div class=\"inline-module__title-wrapper\">\n<p><h3 class=\"inline-module__title headline headline--combo-sm-md\">\n\t\t\t\t\t\t\tSign up for the <span class=\"newsletter-name theme-kardashians\">The Kardashians<\/span> newsletter\t\t\t\t\t\t<\/h3>\n<\/p>\n<p><h3 class=\"inline-module__title headline headline--combo-sm-md\">\n\t\t\t\t\t\tThank you!\t\t\t\t\t<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>She appeared to be in an abandoned school, sitting at a desk, dancing in front of a chalkboard and in a computer lab, and wandering throughout the halls while strobe lights flashed around her. <\/p>\n<p>North rocked two similar outfits: one being a short black dress with a white collar, and the other, a white and pink dress with a fluffy tulle skirt, knee-high boots, and rainbow hair.<\/p>\n<div class=\"article-readmore\">\n<div class=\"article-readmore__content-wrapper article-readmore__content-wrapper--multi\">\n\t\t\t\t\t\t\t\t\t<a class=\"article-readmore__text-anchor-wrap\" href=\"https:\/\/www.the-sun.com\/entertainment\/16775157\/north-west-thigh-piercings-cancel-tour-kim-kardashian\/\"><\/p>\n<div class=\"article-readmore__content\">\n<div class=\"article-readmore__content-img\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" height=\"240\" width=\"360\" src=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2026\/07\/JB_TOO-FAR_COMP-copy.jpg?quality=90&amp;strip=all&amp;w=360&amp;h=240&amp;crop=1\"\/>\t\t\t\t\t\t\t\t<\/div>\n<div class=\"article-readmore__text\">\n<div class=\"article-readmore__text-wrapper\">\n<p class=\"article-readmore__text-kicker\">TOO FAR? <\/p>\n<p class=\"article-readmore__text-headline\">North West, 13, sparks concern as she debuts THIGH piercings on night out<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t<a class=\"article-readmore__text-anchor-wrap\" href=\"https:\/\/www.the-sun.com\/entertainment\/16705834\/bianca-censori-shows-bum-see-through-pants-kanye-north\/\"><\/p>\n<div class=\"article-readmore__content\">\n<div class=\"article-readmore__content-img\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" height=\"240\" width=\"360\" src=\"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2026\/07\/SC-Bianca-North-Comp-copy.jpg?quality=90&amp;strip=all&amp;w=360&amp;h=240&amp;crop=1\"\/>\t\t\t\t\t\t\t\t<\/div>\n<div class=\"article-readmore__text\">\n<div class=\"article-readmore__text-wrapper\">\n<p class=\"article-readmore__text-kicker\">STEPMOM DUTY<\/p>\n<p class=\"article-readmore__text-headline\">Stepmom Bianca Censori shows off bum in sheer pants on errand with North, 13<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<figure id=\"attachment_16808282\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>North appeared to be in an abandoned school, sitting at a desk while strobe lights flashed around her<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_16808293\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>The youngster also showed off her numerous facial piercings<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<p>Several close-up shots showed the youngster <a href=\"https:\/\/www.the-sun.com\/entertainment\/15373345\/kim-kardashian-north-west-face-tattoos-tiktok\/\">sporting black teeth<\/a> as she sang along to the music. <\/p>\n<p>The lyrics, however, raised eyebrows among fans, who wondered if there was a deeper meaning behind them.<\/p>\n<p>North sang, \u201cAin\u2019t nobody finna save me \/ And it\u2019s drivin\u2019 me crazy \/ Can\u2019t escape \u2019cause they chase me \/ Just love me, everyone betrays me.\u201d <\/p>\n<p>The song samples Japanese artist Kikuo\u2019s track Love Me, Love Me, Love Me \u2013 which fans have said is about the \u201csuffocating weight of parental expectations.\u201d<\/p>\n<div class=\"rail-container rail-container--full-width rail-container--white\">\n<div class=\"rail rail--classic article theme-entertainment\">\n<p><h3 class=\"rail__title\">Most read in Entertainment<\/h3>\n<\/p><\/div>\n<\/div>\n<p>Fans feared that North could be expressing her true feelings about her life in the spotlight, and pleading for help.<\/p>\n<figure id=\"attachment_16808169\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>Fans expressed concern that the song\u2019s lyrics were a \u2018cry for help\u2019<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_16808129\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>North wore bright blue lipstick and black teeth<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<p>\u201cI like it, but can I just say that while we are bopping our heads, we should listen to the lyrics of what she\u2019s saying. She is crying out, don\u2019t fail her like we\u2019ve failed so many others,\u201d one person wrote in the comments of the <a aria-label=\"YouTube (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/watch?v=ZccRBY__Er4\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" data-nyp-affiliate=\"true\">YouTube<\/a> video.<\/p>\n<p>\u201cA 13-year-old won\u2019t just up and write dark lyrics like this with no reason behind it. We know what her family\u2019s like\u2026\u2026..I believe anything and everything,\u201d another said. <\/p>\n<p>\u201cThis song is really sad. I was depressed at 13 too, hopefully North gets the love and support she needs from somewhere,\u201d a third reacted.<\/p>\n<p>\u201cThis felt spiritually heavy in a way that didn\u2019t sit right with me,\u201d a fourth remarked.<\/p>\n<figure id=\"attachment_16808475\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>North say that everyone \u2018betrays\u2019 her in the song\u2019s dark lyrics<\/span> <span class=\"credit\">Credit: YouTube\/North West<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_16808488\" class=\"nyp-slideshow-modal-image wp-caption alignnone aligncenter\"><figcaption class=\"wp-caption-text\"><span>North looked more like a typical preteen girl before her goth phase<\/span> <span class=\"credit\">Credit: TikTok\/\u00a0kimandnorth<\/span><\/figcaption><\/figure>\n<p>North\u2019s A-lister mom Kim has been criticized in the past about letting her <a href=\"https:\/\/www.the-sun.com\/entertainment\/16775157\/north-west-thigh-piercings-cancel-tour-kim-kardashian\/\">oldest daughter grow up way too fast<\/a>, by getting piercings and dressing like a much older teen.<\/p>\n<p>Meanwhile, North\u2019s fans have worried that her dad <a href=\"https:\/\/www.the-sun.com\/entertainment\/14179200\/kanye-west-piers-morgan-interview-storm\/\">Kanye\u2019s erratic behavior<\/a> in the past will negatively affect her.<\/p>\n<p>North\u2019s video release comes just days after her <a href=\"https:\/\/www.the-sun.com\/topic\/festivals-and-music-tours\/\">summer concert tour<\/a> with rapper Molly Santana was <a href=\"https:\/\/www.the-sun.com\/entertainment\/16775157\/north-west-thigh-piercings-cancel-tour-kim-kardashian\/\">suddenly canceled<\/a>. <\/p>\n<p>The 14-day tour was supposed to kick off on August 6, but there was a last-minute change of plans.<\/p>\n<p>\u201cIt was several factors, but mainly having to do with Molly not being available,\u201d an insider told the <a href=\"https:\/\/www.dailymail.com\/tvshowbiz\/article-16020277\/reason-North-West-cancel-tour.html\" target=\"_blank\" aria-label=\"Daily Mail (opens in a new tab)\" rel=\"nofollow noreferrer noopener\" data-nyp-affiliate=\"true\">Daily Mail<\/a> about the tour\u2019s abrupt halt, adding that the young star \u201cwanted to finish her album\u201d before embarking on a tour.  <\/p>\n<p>The source also said that \u201clow ticket sales\u201d were another reason they decided to pull the plug.<\/p>\n<p>\u201cThey really needed to pack these venues to make a profit because the tour was expensive with a lot of security and travel,\u201d they added.<\/p>\n<p>North <a href=\"https:\/\/www.thesun.co.uk\/tvandshowbiz\/38991498\/north-west-debut-ep-kim-kardashian-kanye-music\/\">released her debut EP<\/a>, N0rth4evr, in May.<\/p>\n<\/p><\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>NORTH West has released a new music video, and fans are creeped out by its dark visuals and haunting lyrics. The 13-year-old is following in her rapper father Kanye West\u2018s footsteps by pursuing a music career that has people buzzing. North West terrified fans with her dark new music video and haunting lyrics Credit: YouTube\/North&#8230;<\/p>\n","protected":false},"author":1,"featured_media":33563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.the-sun.com\/wp-content\/uploads\/sites\/6\/2026\/08\/JG-COMP-NORTH-FREAK-OP.jpg?quality=90&strip=all&w=1920&h=1080&crop=1","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-33562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/33562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33562"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/33562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/33563"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}