{"id":32577,"date":"2026-08-08T13:55:10","date_gmt":"2026-08-08T08:55:10","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=32577"},"modified":"2026-08-08T13:55:10","modified_gmt":"2026-08-08T08:55:10","slug":"why-a-fashion-house-called-fecal-matter-is-suddenly-everywhere","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=32577","title":{"rendered":"Why a fashion house called Fecal Matter is suddenly everywhere"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p>The brand name behind recent showstopping <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/hub\/fashion\">fashion moments<\/a><\/span> isn\u2019t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the \u201cOdyssey\u201d premiere in New York, her <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/law-roach-returns-nyfw-falguni-shane-peacock-76edd545fc1c2ff70a156a2b5b086126\">stylist Law Roach<\/a><\/span> responded: \u201cFecal Matter.\u201d<\/p>\n<p><span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/odyssey-character-guide-christopher-nolan-d3ce9dcf33c66a58b74dca7d6654e484\">Zendaya\u2019s angelic strapless gown<\/a><\/span> with feathered white wings was the work of Mati\u00e8res F\u00e9cales \u2014 yes, in English, Fecal Matter \u2014 the Paris-based, high-end fashion house founded in Montreal over a decade ago that\u2019s, seemingly suddenly, everywhere.<\/p>\n<h2>Why Mati\u00e8res F\u00e9cales is called &#8230; that<\/h2>\n<p>The design duo behind Mati\u00e8res F\u00e9cales, Steven Raj Bhaskaran and Hannah Rose Dalton, have aimed to subvert beauty with their own alien-like personal style, including dramatic white makeup, shaved heads and eyebrows, and skin boots made to look like realistic feet.<\/p>\n<p>Bhaskaran and Dalton started the brand as students at Coll\u00e8ge LaSalle Montr\u00e9al, going from selling designs on the secondhand shopping platform Depop to showcasing collections at Paris Fashion Week. The designers have said the name reflects their view of the fashion industry, a perspective they initially summed up with a more vulgar word.<\/p>\n<p>\u201cThere\u2019s no other word for it, but how can we say it in a glamorous way? So we\u2019re like, \u2018fecal matter\u2019 is the scientific word for it,\u201d Dalton recalled to Vogue last year, adding they translated it into French, which \u201csounds way more glamorous.\u201d Bhaskaran told the \u201cFashion Neurosis\u201d podcast in March that the name was also intended to \u201cchallenge the wasteful side of fashion.\u201d <\/p>\n<p>A representative for Mati\u00e8res F\u00e9cales said the designers were not available for comment. <\/p>\n<p>Despite the visceral name, tastemakers from Lady Gaga to Kylie Jenner are embracing their designs.<\/p>\n<p>\u201cThere is this beautiful tension in their work between the finesse and the decaying, and the strong and the soft,\u201d <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/bcd3149f6b39449a99d76174fdcfe0e9\">celebrity stylist Brad Goreski<\/a><\/span> told The Associated Press.<\/p>\n<p>And after years of building a cult following, they were taken under the wings of <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/e9ad33f80ea64b3a9ef94ae7519c06fa\">Dover Street Market<\/a><\/span> in 2024, after first meeting its president, Adrian Joffe, backstage at a Madonna show. The global retail and concept stores offer emerging brands development support, from production and distribution to sales.<\/p>\n<p>Kristen Bateman, a longtime fashion and culture writer who has attended all three of the designers\u2019 Paris Fashion Week shows, said their rise is driven by the industry\u2019s desire to see something new.<\/p>\n<p>\u201cIf you\u2019re looking at the high-fashion brands like Chanel and Dior, it all sort of starts to blend together,\u201d she said. \u201cAnd this feels like it\u2019s in its own category. &#8230; You can\u2019t replicate it.\u201d<\/p>\n<h2>From cult status to Paris Fashion Week<\/h2>\n<p>Milan Tanedjikov, a Coll\u00e8ge LaSalle Montr\u00e9al design teacher, had a front-row seat to Dalton and Bhaskaran\u2019s rise and says they have finally found the balance between their art and fashion.<\/p>\n<p>\u201cThey have created this, like, very interesting organism together,\u201d he said.<\/p>\n<p>The designers were invited onto the official calendar for Paris Fashion Week last year, debuting \u201cThe Other,\u201d a collection they described as an ode to being fearless with identity. It featured a collaboration pairing their striking curved-heel design with <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/cc3e10e5bbab45128c0a9478ec02675f\">Christian Louboutin\u2019s signature red sole<\/a><\/span>.<\/p>\n<p>\u201cAt their very core, what drives them is absolute freedom of expression, and they want to push the boundaries of what is human,\u201d Tanedjikov said.<\/p>\n<p>In March, during Paris Fashion Week, the duo unveiled \u201cThe One Percent,\u201d with models theatrically strutting with red paint on white opera gloves and wearing eye masks made of dollar bills. The collection showcased how \u201cpower affects us all,\u201d they wrote on Instagram. <\/p>\n<p>\u201cWhat they were able to build in such a small amount of time is really insane in terms of world building and creating their world,\u201d Augustin Maunier, Dover Street Market\u2019s director of brand development, said. \u201cThere\u2019s real storytelling behind it.\u201d <\/p>\n<p>The show\u2019s theme was a stark contrast to the billionaires who had been sitting front row at other fashion week shows. At this year\u2019s Met Gala, where <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/met-gala-beyonce-jeff-bezos-5014084c48de8d13488925287669fe94\">Jeff Bezos was an honorary chair<\/a><\/span>, actor <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/met-gala-fashion-report-card-468d91a5e408e79fbeb667898d4a2504\">Sarah Paulson wore<\/a><\/span> a voluminous, gray, distressed ball gown from the collection, paired with the eye-covering money mask.<\/p>\n<p>Goreski pulled from \u201cThe One Percent\u201d for <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/video\/sharon-stone-demi-moore-bring-glamour-to-cannes-e01895021c1e4cabbfefc5dd398013e3\">Demi Moore\u2019s wardrobe<\/a><\/span> as a Cannes Film Festival jury member, telling the AP he wanted something new for Moore. Moore\u2019s frayed, full-volume, <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/barbie-pink-culture-4b9388235a255d3d29d2d00cc1629bef\">Barbie-pink ball gown<\/a><\/span> with a distressed bow was a break from her usual structured looks. In 20 years of dressing Moore, Goreski said she hardly ever chooses a full-skirt \u201ccupcake\u201d shape, but that she fell for the designers\u2019 artistic vision and storytelling.<\/p>\n<p>\u201cThey\u2019re designing clothes for themselves,\u201d he said. \u201cThat\u2019s authentically them, but they\u2019re bringing it to like a whole other audience.\u201d<\/p>\n<h2>Find their clothes on Lady Gaga and a Dunkin\u2019 ad<\/h2>\n<p>Early supporters of the brand fittingly included boundary-breaking performers Madonna and Lady Gaga. Madonna even invited them to DJ on her tour in 2023 and they\u2019ve designed custom looks for Gaga\u2019s live performances, including Coachella. At <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/grammys-2026-highlights-b2cf7a948629a602168eaf8cd56cdde1\">this year\u2019s Grammys<\/a><\/span>, Gaga wore a high-neck, feathered, black gown from the designers, a dark angel to Zendaya\u2019s heavenly \u201cOdyssey\u201d look.<\/p>\n<p>Now, though, their bold designs are going beyond red carpets. In a television ad for Dunkin\u2019, Kylie Jenner wore a blush-pink, satin, structured blazer with over-the-top shoulder pads, a designer choice that generated some amusement online from those previously unfamiliar with the brand\u2019s name.<\/p>\n<p>The designers created a distressed Victorian-style dress for model <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/matty-healy-gabbriette-bechtel-engaged-bd658488094c931591a9eac884575849\">Gabbriette Bechtel\u2019s wedding<\/a><\/span> to musician Matty Healy, a first for the brand. With their next Paris Fashion Week show set for September, fashion connoisseurs are eagerly waiting to see what\u2019s next.<\/p>\n<p>\u201cWe\u2019re rooting for them because they\u2019re younger designers who have something to say,\u201d fashion commentator Hanan Besovic, who posts online as @Ideservecouture, said.<\/p>\n<\/p><\/div>\n<p><script>\n  (function(d, w) {\n    function hasFacebookEmbed() {\n      return d.querySelector('.fb-post, .fb-video, .fb-like, .fb-share-button, .fb-comments, .fb-page');\n    }\n    function loadFacebookSdk() {\n      if (!hasFacebookEmbed() || d.getElementById('facebook-jssdk')) {\n        return;\n      }\n      var preconnect = d.createElement('link');\n      preconnect.rel=\"preconnect\";\n      preconnect.href=\"https:\/\/connect.facebook.net\";\n      d.head.appendChild(preconnect);\n      w.fbAsyncInit = function() {\n        FB.init({\n            appId : '870613919693099',\n          xfbml : true,\n          version : 'v2.9'\n        });\n      };\n      var js = d.createElement('script');\n      var fjs = d.getElementsByTagName('script')[0];\n      js.id = 'facebook-jssdk';\n      js.src=\"\/\/connect.facebook.net\/en_US\/sdk.js\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }\n    if (d.readyState === 'loading') {\n      d.addEventListener('DOMContentLoaded', loadFacebookSdk);\n    } else {\n      loadFacebookSdk();\n    }\n  }(document, window));\n<\/script><br \/>\n<br \/><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand name behind recent showstopping fashion moments isn\u2019t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the \u201cOdyssey\u201d premiere in New York, her stylist Law Roach responded: \u201cFecal Matter.\u201d Zendaya\u2019s angelic strapless gown with feathered white wings was the work of Mati\u00e8res F\u00e9cales \u2014&#8230;<\/p>\n","protected":false},"author":1,"featured_media":32578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dims.apnews.com\/dims4\/default\/b2b1a8f\/2147483647\/strip\/true\/crop\/3000x1999+0+1\/resize\/980x653!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Ff2%2F09%2Fd3a82c21fa115170742a2731e898%2Fe0809ba8bc56406aa996cd0787fd6917","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-32577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-trending-viral-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/32577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32577"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/32577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/32578"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}