{"id":32511,"date":"2026-08-08T13:12:42","date_gmt":"2026-08-08T08:12:42","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=32511"},"modified":"2026-08-08T13:12:42","modified_gmt":"2026-08-08T08:12:42","slug":"kellogg-says-its-removing-artificial-dyes-from-cereals-by-the-end-of-this-year","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=32511","title":{"rendered":"Kellogg says it\u2019s removing artificial dyes from cereals by the end of this year"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<p>WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.<\/p>\n<p>The change comes a year ahead of schedule. Kellogg\u00a0said last August\u00a0that it would remove synthetic dyes from its cereals by the end of 2027.<\/p>\n<p>But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><button class=\"button button--modal-trigger\" aria-label=\"Open the image in a modal.\" data-modal-image=\"40250199\"><br \/>\n\t<default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon-plus\" fill=\"#fff\" viewbox=\"0 0 1033 1000\" width=\"1em\" height=\"1em\"><default:path d=\"M380 364V0h273v355h380v290H653v355H380V645H0V355h380v9z\"\/><\/default:svg><br \/>\n<\/button><br \/>\n<img style=\"aspect-ratio:1.57538462;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"40250199\" width=\"929\" height=\"590\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?w=1024\" alt=\"Boxes of Kellogg's Apple Jacks at a store in Boston, on Dec. 28, 2024.\" class=\"wp-image-40250199\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?quality=75&amp;strip=all 3900w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=300,191&amp;quality=75&amp;strip=all 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=768,488&amp;quality=75&amp;strip=all 768w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=1024,650&amp;quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=1536,976&amp;quality=75&amp;strip=all 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=2048,1301&amp;quality=75&amp;strip=all 2048w, 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https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=107,68&amp;quality=75&amp;strip=all 107w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=63,40&amp;quality=75&amp;strip=all 63w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=110,70&amp;quality=75&amp;strip=all 110w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=85,54&amp;quality=75&amp;strip=all 85w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=200,127&amp;quality=75&amp;strip=all 200w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=231,147&amp;quality=75&amp;strip=all 231w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=322,205&amp;quality=75&amp;strip=all 322w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=664,422&amp;quality=75&amp;strip=all 664w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=94,60&amp;quality=75&amp;strip=all 94w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=126,80&amp;quality=75&amp;strip=all 126w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=1200,762&amp;quality=75&amp;strip=all 1200w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=87,55&amp;quality=75&amp;strip=all 87w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=234,149&amp;quality=75&amp;strip=all 234w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2192172014.jpg?resize=50,32&amp;quality=75&amp;strip=all 50w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\"\/><figcaption>Boxes of Kellogg\u2019s Apple Jacks at a store in Boston, on Dec. 28, 2024. <span class=\"credit\">Boston Globe via Getty Images<\/span><\/figcaption><\/figure>\n<p>The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.<\/p>\n<p>The company said it is also removing BHT, an artificial preservative, from the small number of cereals that still contain it.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>\u201cMore and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned,\u201d Kellogg\u2019s Chief Growth Officer Doug VanDeVelde said in a statement.<\/p>\n<p>WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><button class=\"button button--modal-trigger\" aria-label=\"Open the image in a modal.\" data-modal-image=\"40250200\"><br \/>\n\t<default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon-plus\" fill=\"#fff\" viewbox=\"0 0 1033 1000\" width=\"1em\" height=\"1em\"><default:path d=\"M380 364V0h273v355h380v290H653v355H380V645H0V355h380v9z\"\/><\/default:svg><br \/>\n<\/button><br \/>\n<img style=\"aspect-ratio:1.50367107;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"40250200\" width=\"887\" height=\"590\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?w=1024\" alt=\"The company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors.\" class=\"wp-image-40250200\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?quality=75&amp;strip=all 8317w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=300,200&amp;quality=75&amp;strip=all 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=768,511&amp;quality=75&amp;strip=all 768w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=1024,681&amp;quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=1536,1022&amp;quality=75&amp;strip=all 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=2048,1363&amp;quality=75&amp;strip=all 2048w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=600,400&amp;quality=75&amp;strip=all 600w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=878,584&amp;quality=75&amp;strip=all 878w, 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https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=107,71&amp;quality=75&amp;strip=all 107w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=93,62&amp;quality=75&amp;strip=all 93w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=84,56&amp;quality=75&amp;strip=all 84w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=60,40&amp;quality=75&amp;strip=all 60w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=105,70&amp;quality=75&amp;strip=all 105w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=81,54&amp;quality=75&amp;strip=all 81w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=200,133&amp;quality=75&amp;strip=all 200w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=231,154&amp;quality=75&amp;strip=all 231w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=322,214&amp;quality=75&amp;strip=all 322w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=664,441&amp;quality=75&amp;strip=all 664w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=90,60&amp;quality=75&amp;strip=all 90w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=120,80&amp;quality=75&amp;strip=all 120w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=1200,799&amp;quality=75&amp;strip=all 1200w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=87,58&amp;quality=75&amp;strip=all 87w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/GettyImages-2224536209.jpg?resize=50,33&amp;quality=75&amp;strip=all 50w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\"\/><figcaption>The company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. <span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<p>The change comes a year ahead of schedule. <a href=\"https:\/\/nypost.com\/2025\/08\/14\/business\/kelloggs-becomes-first-company-to-sign-legally-binding-agreement-removing-toxic-dyes-from-cereals\/\">Kellogg\u00a0said last August<\/a>\u00a0that it would remove synthetic dyes from its cereals by the end of 2027.<\/p>\n<p>But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors.<\/p>\n<p>The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.<\/p>\n<p>The company said it is also removing BHT, an artificial preservative, from the small number of cereals that still contain it.<\/p>\n<p>\u201cMore and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned,\u201d Kellogg\u2019s Chief Growth Officer Doug VanDeVelde said in a statement.<\/p>\n<\/p><\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year. The change comes a year ahead of schedule. Kellogg\u00a0said last August\u00a0that it would remove synthetic dyes from its cereals by the end of 2027. But the company said Thursday it has identified fruit- and vegetable-based&#8230;<\/p>\n","protected":false},"author":1,"featured_media":32512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/08\/newspress-collage-frpcin5tv-1786170603858.jpg?quality=75&strip=all&1786156216&w=1200","fifu_image_alt":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-32511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-hub"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/32511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32511"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/32511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/32512"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}