{"id":32069,"date":"2026-08-08T08:00:24","date_gmt":"2026-08-08T03:00:24","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=32069"},"modified":"2026-08-08T08:00:24","modified_gmt":"2026-08-08T03:00:24","slug":"the-nonna-trend-why-everyone-wants-to-dress-like-an-italian-grandma-now","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=32069","title":{"rendered":"The Nonna Trend: Why Everyone Wants to Dress Like an Italian Grandma Now"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p>First there was the <a href=\"https:\/\/www.glamour.com\/story\/what-is-the-coastal-grandmother-aesthetic-tiktok-trend\" target=\"_blank\" class=\"text link\">coastal grandmother.<\/a> Then came <a href=\"https:\/\/www.glamour.com\/story\/grandma-shoes-trend-fall-2026\" target=\"_blank\" class=\"text link\">granny style.<\/a> Now a new figure has entered the spotlight: the Italian nonna trend.<\/p>\n<p>Given there\u2019s a more than 150% increase in TikTok searches for \u201cgrandma aesthetic,\u201d it should come as no surprise that Italian grandmothers have now become a source of inspiration. With its linen shirts, aprons, head scarves, gold jewelry, retro prints, and effortless elegance, the Italian grandma look takes Mediterranean chic to a new, but more comfortable, level.<\/p>\n<p>There was a time when we\u2019d relegate the clothes we inherited from our grandmothers to the back of a closet. Now we\u2019re hunting for them on secondhand platforms. And Gen Z in particular, experts as they are in the art of reviving forgotten styles, has recently found a new muse in the Italian nonna. This aesthetic isn\u2019t just a style of dressing either: It\u2019s becoming a whole fashion philosophy. Buy less, wear better, and repeat your favorite looks with disarming confidence. Where <a href=\"https:\/\/www.glamour.com\/story\/what-is-stealth-wealth-quiet-luxury-fashion-trend\" target=\"_blank\" class=\"text link\">quiet luxury<\/a> promised understated opulence, Nonna-maxxing celebrates more intimate luxuries: an ironed tablecloth, the scent of fresh laundry, or a necklace passed down through generations.<\/p>\n<h2>The nonna trend starter pack<\/h2>\n<div class=\"GridWrapper-uulHE cCvYrT grid grid-even grid-items-2 GroupCalloutWrapper-dilQaj fIZAla callout callout--group callout--group-2 product-group\" data-journey-hook=\"grid-wrapper\">\n<div class=\"GridItem-bufwYC dmHJJo grid--item\">\n<div class=\"UnifiedProductCardBody-fMbTZU diQJii product-embed\" 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Then came granny style. Now a new figure has entered the spotlight: the Italian nonna trend. Given there\u2019s a more than 150% increase in TikTok searches for \u201cgrandma aesthetic,\u201d it should come as no surprise that Italian grandmothers have now become a source of inspiration. With its linen shirts,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":32070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.glamour.com\/photos\/6a75ec5e430ca3f9b1761121\/16:9\/w_1280,c_limit\/2238639211","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-32069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/32069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32069"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/32069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/32070"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}