{"id":3162,"date":"2026-07-10T19:29:26","date_gmt":"2026-07-10T14:29:26","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=3162"},"modified":"2026-07-10T19:29:26","modified_gmt":"2026-07-10T14:29:26","slug":"louise-pedersen-exits-merged-banijay-all3media-cathy-payne-gets-sales","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=3162","title":{"rendered":"Louise Pedersen Exits Merged Banijay-All3Media; Cathy Payne Gets Sales"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/louise-pedersen\/\" id=\"auto-tag_louise-pedersen\" data-tag=\"louise-pedersen\">Louise Pedersen<\/a> is leaving the merged <a href=\"https:\/\/deadline.com\/tag\/banijay\/\" id=\"auto-tag_banijay\" data-tag=\"banijay\">Banijay<\/a> Entertainment and <a href=\"https:\/\/deadline.com\/tag\/all3media\/\" id=\"auto-tag_all3media\" data-tag=\"all3media\">All3Media<\/a> production and sales giant, we have learned, with Cathy Payne set to run an enlarged distribution unit.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe widely-respected Pedersen left her role as CEO at All3Media International as the deal bringing together Banijay and RedBird IMI\u2019s All3 assets closed, we understand. Staff were informed of her departure on Thursday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPedersen\u2019s exit left the path open for current Banijay Rights CEO Cathy Payne to remain in post,news Banijay Entertainment has confirmed that in the past few minutes. \u201cGiven the integration can only begin now, it is too early to comment any further on the organisation of the distribution business or its team,\u201d added a spokesperson.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tUK-based All3Media International was the distribution wing of All3, selling the likes of <em>The Traitors<\/em>, <em>Midsomer Murders<\/em> and <em>Gogglebox<\/em> around the world. Like its parent, the merger has put an end to the brand, with the combined London-based sales division operating as Banijay Rights going forwards.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tBanijay Rights will have a catalog of 265,000 hours, combining the All3 library and Banijay titles such as <em>MasterChef<\/em>, <em>Big Brother<\/em>, <em>Peaky Blinders<\/em>, <em>Survivor<\/em> and <em>Deal or No Deal<\/em>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tJane Turton,\u00a0the former All3 boss who is now Deputy CEO of Banijay Entertainment said:\u00a0\u201cI very much look forward to working with Cathy as she\u00a0brings\u00a0the\u00a0All3Media International and Banijay Rights businesses together.\u00a0Cathy is a hugely experienced and respected strategic leader in the world of rights exploitation and it is an exciting time to be combining these two market leading companies and catalogues.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWorking with Louise has been a genuine\u00a0pleasure,\u201d added Turton.\u00a0She has been a trusted colleague for many years and has led All3Media International with great creative and commercial judgement. Louise\u2019s knowledge and expertise\u00a0is immense \u2013 as is her passion for television. I would like to say a huge thank you on behalf of everyone across the business\u00a0and wish her all the very best for the future.\u201d\u00a0\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPedersen said it \u201cfeel like a good time to think about the next challenge\u201d as she thanked her colleagues and added: \u201cI am very proud of the business we have built and would like to thank everyone who has been a part of that, both in the UK and internationally.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPayne praised All3, saying it \u201chas long been a beacon for\u00a0brilliant\u00a0formats, scripted titles, and premium English-language content that delivers\u00a0for\u00a0linear, streamers and new platforms.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWhile the IP of course sits at the heart of the combination, for me it\u2019s also about the people,\u201d she added. \u201cIn All3Media International and Banijay Rights, we have an exceptional breadth of talent and uniting them will deliver us quite possibly the strongest team in our space. While it will be some time until we are \u2018one,\u2019 I am confident that we will be well-placed to continue delivering growth for the group at-large.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tWith the new-look Banijay situation moving quickly, we hear that All3Media\u2019s Group Director of Communications, Mike Large, has also exited. The industry veteran has been with the business since 2020.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWorking with Mike has been a complete pleasure and his contribution to All3Media has been immense. His judgement is always spot on and his guidance to me and to the leaders of the business has been invaluable over the past years.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cMike is passionate and very knowledgeable about television, is always an astute observer of trends in the sector and how to position All3Media to maximum benefit.\u00a0Having Mike in the team has been a privilege \u2013 he has been a great colleague, and I would like to thank him on behalf of everyone across the business\u00a0and wish him all the very best for the future.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>Busy week in UK M&amp;A<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPedersen has sat at the top of All3Media International since 2016, replacing Steve Macallister. Prior to that she had a relatively short spell setting up and then leading the UK arm of Colin Callendar\u2019s Playground.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tShe had previously run All3 International as Managing Director, having first joined in 2004 after a run leading Carlton International Sales, which is now part of ITV Studios. Her reputation among All3 staff is strong, with many praising her business smarts and supportive nature.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe news comes at the end of a whirlwind week in the UK. It began with most of England staying up to the small hours to watch England defeat Mexico 3-2 in an all-time classic World Cup fixture. Hours later, Sky announced it had struck an agreement to buy commercial broadcaster ITV for \u00a31.6B ($2.1B).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThat seismic news meant that Banijay and All3 production and sales competitor ITV Studios (ITVS) will soon become an independent player and potential takeover target, as it is not included in the purchase. ITV CEO Carolyn McCall has played down the need to sell and instead suggested ITVS will be a buyer.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tYesterday, the Sky-ITV deal was followed by the news Banijay and All3 owner RedBird IMI had completed the merger of their production and sales businesses. This created an $8B revenue behemoth that claims to be the largest fully-independent TV production business in the world.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe deal, first announced in March, comes as global entertainment companies seek scale to compete with the likes of YouTube and Netflix amid a tough economic climate for production.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tBanijay, led by founder Stephane Courbit and CEO Marco Bassetti, had following this roadmap for many years before industrial and geopolitical events of the post-Covid era pushed many towards a scale-for-safety strategy. It been aggressively buy up rivals players such as Zodiak Media and Endemol Shine Group over the past decade, and market watchers are already linking the company to a bid for ITVS.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tQuizzed about a potential ITVS move by Deadline yesterday, Zucker <a href=\"https:\/\/deadline.com\/2026\/07\/jeff-zucker-marco-bassetti-on-banijay-all3media-merger-plan-1236978452\/\">replied<\/a>: \u201cThe answer to that is that we would look at every possibility. There\u2019s nothing that we\u2019ve decided today, and there\u2019s nothing that we\u2019re going to take off the table either.\u201d<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Louise Pedersen is leaving the merged Banijay Entertainment and All3Media production and sales giant, we have learned, with Cathy Payne set to run an enlarged distribution unit. The widely-respected Pedersen left her role as CEO at All3Media International as the deal bringing together Banijay and RedBird IMI\u2019s All3 assets closed, we understand. Staff were informed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/deadline.com\/wp-content\/uploads\/2026\/07\/Louise-Pedersen-and-Cathy-Payne.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3162"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/3162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/3163"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}