{"id":30153,"date":"2026-08-06T19:18:43","date_gmt":"2026-08-06T14:18:43","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=30153"},"modified":"2026-08-06T19:18:43","modified_gmt":"2026-08-06T14:18:43","slug":"what-to-know-about-the-new-electric-midsize-truck","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=30153","title":{"rendered":"What to know about the new electric midsize truck"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Finding a truck for less than $30,000 is nearly impossible in this market. Ford Motor on Thursday is betting that cash-strapped Americans will sign up to buy its all-new Fathom, an electric midsize pickup with a starting price of $28,350.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The company did not release photos or many details about the Fathom, but said it will be the first vehicle to be produced on its Universal Electric Vehicle Platform.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The truck will come with BlueCruise, Ford&#8217;s hands-free highway driving assistant, and feature bi-directional power capability. There&#8217;s a &#8220;frunk&#8221; in addition to the bed for added cargo flexibility and pre-orders start in early 2027. Owners will also be able to access Tesla&#8217;s vast network of Superchargers for road trips and daily &#8220;fill-ups.&#8221;<\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex w-full items-center justify-center\" id=\"_R_149bmap4lueknpf9mtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_149bmap4lueknpf9mtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_149bmap4lueknpf9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body hidden dark:bg-ramones [&amp;:has(iframe[height='0'])]:mb-0 [&amp;:has(iframe[height='0'])]:pb-0 md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex hidden w-full items-center justify-center\" id=\"_R_249bmap4lueknpf9mtbH1_\">\n<style type=\"text\/css\"><![CDATA[#_R_249bmap4lueknpf9mtbH1_ { display: none; }\n@media screen and (min-width: 768px) {\n        #_R_249bmap4lueknpf9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Ford&#8217;s EV portfolio is currently limited to one model: the Mustang Mach-E SUV. In December of 2025, Ford decided to cease production of its full-size F-150 Lightning electric truck. Rave reviews from automotive journalists and the truck&#8217;s ability to serve as a backup generator were not enough to sway consumers who balked at its high price.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Ford said the F-150 Lightning will eventually return as an EREV [Extended Range Electric Vehicle], meaning the truck&#8217;s electric powertrain will be paired with a gasoline engine for a maximum range of 700 miles.<\/p>\n<figure class=\"relative col-body mb-2.5\">\n<div class=\"relative\"><img loading=\"lazy\" alt=\"Ford - PHOTO: Sales of the all-electric Ford F-150 Lightning have not company expectations.\" width=\"976\" height=\"565\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/77b3f29603a73e49826844c5b174f4e039e432e1a54b099fd26593440836a5e7\/lightyear_networkapi\/resizefill_w976%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fus.abcnews.gma.com%2F04c1edcf6393e9a292d2013ec6a9cac9\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;expand&quot;,&quot;yModuleName&quot;:&quot;image-lightbox&quot;,&quot;yLinkText&quot;:&quot;lightbox-open&quot;}\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-modal=\"true\" aria-label=\"Image Lightbox\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 line-clamp-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\"><\/p>\n<p>Ford &#8211; PHOTO: Sales of the all-electric Ford F-150 Lightning have not company expectations.<\/p>\n<p><\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The Fathom arrives at a time when Americans have largely dismissed EVs for hybrids and gas-powered vehicles. According to Cox Automotive, EV sales accounted for 5.8% of new-vehicle volume in the second quarter of this year, nearly unchanged from the first quarter. EV sales hit a record 10.6% market share in the third quarter of 2025, right before the $7,500 federal tax credit was about to expire.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\"><a data-ylk=\"slk:MORE: The Volvo EX60 and Rivian R2 are here. What to know about these revolutionary EVs;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkText&quot;:&quot;MORE: The Volvo EX60 and Rivian R2 are here. What to know about these revolutionary EVs&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;}\" href=\"https:\/\/abcnews.com\/Business\/volvo-ex60-rivian-r2-revolutionary-evs\/story?id=133861967\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">MORE: The Volvo EX60 and Rivian R2 are here. What to know about these revolutionary EVs<\/a><\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_1a9bmap4lueknpf9mtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_1a9bmap4lueknpf9mtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_1a9bmap4lueknpf9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Ivan Drury, director of insights at Edmunds, said the Fathom will help to address the &#8220;widespread affordability crisis affecting the entire truck segment.&#8221; He noted that the Ford Maverick, a $27,145 pickup that has been a sleeper hit with consumers, has many of the qualities and capabilities that drivers are asking for already.<\/p>\n<figure class=\"relative col-body mb-2.5\">\n<div class=\"relative\"><img loading=\"lazy\" alt=\"Ford - PHOTO: Ford has seen its fanbase for the Maverick grow as more consumers seek out compact pickups.\" width=\"976\" height=\"636\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/24cc57134975312e3baa0d544377af22cf327bce00096a4350586047fcc1e673\/lightyear_networkapi\/resizefill_w976%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fus.abcnews.gma.com%2Fb9beaac6f36e986ce0635e8cfab6e820\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;expand&quot;,&quot;yModuleName&quot;:&quot;image-lightbox&quot;,&quot;yLinkText&quot;:&quot;lightbox-open&quot;}\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-modal=\"true\" aria-label=\"Image Lightbox\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 line-clamp-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\"><\/p>\n<p>Ford &#8211; PHOTO: Ford has seen its fanbase for the Maverick grow as more consumers seek out compact pickups.<\/p>\n<p><\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">&#8220;Because the Maverick already targets a similar size and price bracket, this new entry represents an incremental iteration rather than a complete revolution in budget-friendly design,&#8221; Drury told ABC News. &#8220;Nonetheless, the Fathom could make a substantial impact by making electric options more accessible and helping to chip away at EV prices to bring them down from Q2 2026&#8217;s average transaction price (ATP) of $56,713.&#8221;<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">He added, &#8220;This new model strategically blends a prior misstep with a success: it adopts the Maverick&#8217;s award-winning dimensions and strong sales, yet utilizes an EV powertrain, a configuration that faced significant headwinds with the Lightning, as broader consumer enthusiasm for electrification has cooled.&#8221;<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\"><a data-ylk=\"slk:MORE: To buy or not to buy an EV? That's the question consumers are asking;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkText&quot;:&quot;MORE: To buy or not to buy an EV? That's the question consumers are asking&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;}\" href=\"https:\/\/abcnews.com\/Business\/unhappy-high-gas-prices-experts-recommending-electric-vehicles\/story?id=132544363\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">MORE: To buy or not to buy an EV? That&#8217;s the question consumers are asking<\/a><\/p>\n<div class=\"col-fullbleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_1g9bmap4lueknpf9mtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_1g9bmap4lueknpf9mtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_1g9bmap4lueknpf9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Ford, like startup electric carmaker Slate, will be testing Americans&#8217; willingness to buy electric, cheap trucks. According to Drury, there are only 69 vehicles sold right now with a base MSRP of $35,000 or less. As more Americans cut back on spending and search for deals, these trucks could give that much-needed jolt for EV sales in the U.S.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Finding a truck for less than $30,000 is nearly impossible in this market. Ford Motor on Thursday is betting that cash-strapped Americans will sign up to buy its all-new Fathom, an electric midsize pickup with a starting price of $28,350. The company did not release photos or many details about the Fathom, but said it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/lo\/mysterio\/api\/0e1182eae768d1911d42d3a14de28489d12640cd9f372f836163b55b7f7970a8\/lightyear_networkapi\/resizefill_w1200%3Bquality_80%3Bformat_jpg\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fus.abcnews.gma.com%2Fe1b37542da168b99b726027f51f7cad5","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-30153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-trending-viral-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/30153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30153"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/30153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/30154"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}