{"id":29978,"date":"2026-08-06T15:45:28","date_gmt":"2026-08-06T10:45:28","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=29978"},"modified":"2026-08-06T15:45:28","modified_gmt":"2026-08-06T10:45:28","slug":"charlie-puth-partners-up-with-lucky-brand","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=29978","title":{"rendered":"Charlie Puth Partners Up With Lucky Brand"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div xmlns:default=\"https:\/\/www.w3.org\/2000\/svg\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/www.billboard.com\/artist\/charlie-puth\/\">Charlie Puth<\/a> just got a <em>lucky <\/em>break.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted out, thanks to a new partnership with <a href=\"https:\/\/stores.luckybrand.com\/?\" rel=\"nofollow\" target=\"_blank\">Lucky Brand<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe pop artist is the latest brand ambassador for the American apparel and lifestyle specialist, known for its vintage-inspired denim, casual wear, and slacker-rock aesthetic.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019ve always believed the best work comes from staying true to who you are,\u201d Puth remarks in a statement. \u201cThat\u2019s what drew me to Lucky Brand. There is a genuine appreciation for individuality and the confidence to do things your own way, and I\u2019m excited to be part of a brand that celebrates people who make their own luck.\u201d<\/p>\n<div class=\"article-related-artists \/\/ lrv-u-margin-tb-1 lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@desktop-xl-max lrv-u-align-items-center lrv-u-margin-l-00@desktop-xl a-glue@desktop-xl lrv-a-glue--t-0 lrv-a-glue--l-0 u-margin-t-29px@desktop u-margin-t-250@mobile-max u-margin-lr-auto@desktop-xl-max u-max-width-400@desktop-xl-max u-width-100p@mobile-max u-max-width-80@desktop-xl\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-white a-font-primary-fancy-m lrv-u-text-transform-uppercase lrv-u-text-align-center a-article-related-module-title lrv-u-padding-tb-050\">\n<p>\t\t\t\t\tExplore\t\t<\/p>\n<\/h3>\n<div class=\"a-article-related-module-wrap lrv-u-flex u-flex-direction-column@desktop-xl lrv-u-flex-grow-1 u-width-100p\">\n<div class=\"o-card lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@desktop-xl-max u-align-items-center lrv-u-position-relative u-flex-basis-100p lrv-u-padding-b-075\">\n<div class=\"o-card__image-wrap lrv-u-flex lrv-u-flex-direction-column u-width-80 u-width-160@mobile-max lrv-a-glue-parent lrv-u-flex-shrink-0\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n\t\t\t<a href=\"https:\/\/www.billboard.com\/artist\/charlie-puth\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-1x1 lrv-u-height-100p\" style=\"\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/charts-static.billboard.com\/img\/2015\/02\/charlie-puth-m2q-344x344.jpg\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\" decoding=\"async\"\/><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div>\n<p><span class=\"o-indicator lrv-a-glue a-glue--b-n050 lrv-a-glue--r-0 a-glue--t-auto a-glue--l-0 lrv-u-margin-lr-auto u-pointer-events-none lrv-u-background-color-brand-primary lrv-u-border-radius-50p u-width-20 u-height-20 a-icon-related-artist lrv-a-icon-after\"><\/p>\n<p>\t<\/span><\/p><\/div>\n<\/div><\/div>\n<p class=\"c-tagline  a-font-secondary-fancy-xxxs@desktop-xl a-font-secondary-fancy-s@desktop-xl-max lrv-u-text-transform-uppercase lrv-u-color-black u-padding-t-13 lrv-u-padding-b-2 lrv-u-margin-tb-00 lrv-u-text-align-center lrv-u-border-t-1 lrv-u-border-color-black lrv-u-width-100p\">See latest videos, charts and news<\/p>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tExpect to see a well-dressed Puth fronting campaigns in-store, online, across paid media, through activations, social posts and elsewhere. Check out the launch promo below. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPuth, remarks Stefani Fleurant, executive VP, sports &amp; lifestyle marketing at Authentic Brands Group, which acquired Lucky Brand in 2020, is \u201can artist who has always stayed true to his vision, and that makes him a natural fit for Lucky Brand. He reflects the independent spirit that has been part of our story from the very beginning.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMarisa Thalberg, chief marketing officer of Catalyst Brands, operating partner for Lucky Brand, echoes those comments. \u201cCharlie embodies that spirit in a way that feels effortless,\u201d she remarks. \u201cHis originality, curiosity and passion for his craft make him a natural partner as we continue building a brand that celebrates individuality and the enduring connection between style and music.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPuth is on something of a <em>lucky<\/em> streak. He recently became a dad, he performed \u201cThe Star-Spangled Banner\u201d to open the Super Bowl LX at Levi\u2019s Stadium earlier this year, and dropped his fourth studio album,\u00a0<em><a href=\"https:\/\/www.billboard.com\/music\/pop\/charlie-puth-whatevers-clever-stream-it-now-1236206315\/\">Whatever\u2019s Clever!<\/a><\/em>\u00a0via Atlantic Records, in March of this year, peaking at No. 46.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSince emerging in 2015 with his guest spot on Wiz Khalifa\u2019s smash hit from <em>Fast &amp; Furious 7<\/em>, \u201cSee You Again,\u201d which parked at No. 1 on the Billboard Hot 100 for 12 weeks, Puth has landed 13 total songs on the chart, including four top 10 hits. \u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlso, Puth\u2019s first three studio albums \u2013 2016\u2019s<em> Nine Track Mind<\/em> (No. 6), 2018\u2019s <em>Voicenotes<\/em> (No. 4) and 2022\u2019s <em>Charlie<\/em> (No. 10) \u2013 all crashed the top 10 on the all-genres Billboard 200.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter completing his North America and Europe route in support of the new album, the <a rel=\"nofollow\" href=\"https:\/\/www.charlieputh.com\/live\" target=\"_blank\">Asia leg<\/a> of Puth\u2019s <em>Whatever\u2019s Clever World Tour<\/em> gets underway Oct. 11 at Seoul\u2019s Goyang Stadium, and includes dates in Philippines, Japan, Taiwan, followed by <a href=\"https:\/\/www.billboard.com\/music\/concerts\/charlie-puth-australian-new-zealand-dates-whatevers-clever-world-tour-1236222112\/\">Australia and New Zealand<\/a> this November. \u00a0<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Charlie Puth just got a lucky break. The Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted out, thanks to a new partnership with Lucky Brand. The pop artist is the latest brand ambassador for the American apparel and lifestyle specialist, known for its vintage-inspired denim, casual wear, and slacker-rock aesthetic. \u201cI\u2019ve always believed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/charlie-puth-lucky-brand-2026-1800.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-29978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/29978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29978"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/29978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/29979"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}