{"id":29011,"date":"2026-08-05T21:36:40","date_gmt":"2026-08-05T16:36:40","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=29011"},"modified":"2026-08-05T21:36:40","modified_gmt":"2026-08-05T16:36:40","slug":"dirty-conditioning-is-the-surprising-new-trend-to-nourish-dry-grey-hair","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=29011","title":{"rendered":"\u2018Dirty conditioning\u2019 is the surprising new trend to nourish dry, grey hair"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div data-journey-body=\"standard-article\">\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-1ood0zq emevuu60\">TikTok doesn\u2019t sound like the most obvious destination to pick up tips for <a href=\"https:\/\/www.goodhousekeeping.com\/uk\/beauty\/hair\/a563037\/how-to-wear-grey-hair\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/uk\/beauty\/hair\/a563037\/how-to-wear-grey-hair\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"grey, mature hair\" data-node-id=\"3.1\" class=\"body-link css-7v8mn9 emevuu60\">grey, mature hair<\/a>, but the Gen Z-loved platform might just have hit upon a surprising hit with its latest trend: \u2018dirty conditioning\u2019. It\u2019s a trending technique that flips your wash day regime on its head, and experts say it may reap rewards for older women.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-1ood0zq emevuu60\">So, what is dirty conditioning? In essence, it involves applying conditioner to dry or damp, unwashed hair <em data-node-id=\"8.1\">before<\/em> you shampoo. \u2018This method creates a protective barrier that shields hair from the harsh, stripping effects of shampoo,\u2019 explains <a href=\"https:\/\/www.instagram.com\/andrewjohnhair\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/andrewjohnhair\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Andrew John\" data-node-id=\"8.3\" class=\"body-link css-7v8mn9 emevuu60\">Andrew John<\/a>, salon manager at <a href=\"https:\/\/www.percyandreed.com\/pages\/meet-the-team?srsltid=AfmBOoooFN88f8GEgFoA52lB_pEg4d7p0MNefY5iDB67RyNFqAzsuYGl\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.percyandreed.com\/pages\/meet-the-team?srsltid=AfmBOoooFN88f8GEgFoA52lB_pEg4d7p0MNefY5iDB67RyNFqAzsuYGl\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Percy &amp; Reed\" data-vars-ga-product-id=\"df0a375a-892d-4f9b-95d5-61950fe28035\" rel=\"nofollow\" data-node-id=\"8.5\" data-href=\"https:\/\/www.percyandreed.com\/pages\/meet-the-team?srsltid=AfmBOoooFN88f8GEgFoA52lB_pEg4d7p0MNefY5iDB67RyNFqAzsuYGl\" data-product-url=\"https:\/\/www.percyandreed.com\/pages\/meet-the-team?srsltid=AfmBOoooFN88f8GEgFoA52lB_pEg4d7p0MNefY5iDB67RyNFqAzsuYGl\" data-affiliate=\"false\" data-affiliate-network=\"\" data-fp-affiliate-inline-link=\"false\" data-fp-affiliate-button-link=\"false\" data-vars-ga-product-price=\"$0.00\" data-vars-ga-product-retailer-id=\"6ecbb42b-f1e3-451f-adf3-b68fadc18f8f\" data-vars-ga-link-treatment=\"(not set) | (not set)\" class=\"body-link product-links css-7v8mn9 e1aq0z090\">Percy &amp; Reed<\/a>.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-1ood0zq emevuu60\">To do it, he advises wetting hair thoroughly then applying conditioner from roots through to the ends. \u2018Gently but thoroughly massage from the roots and move the product down the mid length to ends,\u2019 he says. \u2018If you have a scalp massager, this is a great tool to use. You can rinse straight away or leave up to five mins for an intense treatment.\u2019<\/p>\n<p data-journey-content=\"true\" data-node-id=\"17\" class=\"css-1ood0zq emevuu60\">This isn\u2019t a method to be confused with co-washing, a one-step method which uses conditioner to clean and condition hair in one, and generally suits <a href=\"https:\/\/www.goodhousekeeping.com\/uk\/product-reviews\/fashion-and-beauty\/g34060227\/best-shampoo-conditioner-curly-hair\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/uk\/product-reviews\/fashion-and-beauty\/g34060227\/best-shampoo-conditioner-curly-hair\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"curly and coily textures\" data-node-id=\"17.1\" class=\"body-link css-7v8mn9 emevuu60\">curly and coily textures<\/a>. Instead, dirty conditioning involves shampooing the conditioner out, and usually conditioning again, depending on your hair&#8217;s needs. Think of it as a cheaper alternative to dedicated pre-wash treatments, using a product you already have in your shower caddy.<\/p>\n<h2 id=\"how-does-dirty-conditioning-help-grey-hair\" data-node-id=\"19\" class=\"body-h2 css-ojtksz emevuu60\">How does dirty conditioning help grey hair?<\/h2>\n<p data-journey-content=\"true\" data-node-id=\"23\" class=\"css-1ood0zq emevuu60\"><a href=\"https:\/\/www.goodhousekeeping.com\/uk\/beauty\/hair\/a71818252\/advice-before-going-grey\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/uk\/beauty\/hair\/a71818252\/advice-before-going-grey\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Grey hair\" data-node-id=\"23.0\" class=\"body-link css-7v8mn9 emevuu60\">Grey hair<\/a> is often coarser, and so benefits from the moisture \u2018sandwich\u2019 created by using conditioner as an extra pre-shampoo treatment, says Andrew.  \u2018As our hair matures, it becomes drier and the greys can change the texture of the hair, making it harder to manage,\u2019 says Andrew. \u2018By dirty conditioning, the hair will become softer and more manageable, and the boost in hydration will make grey hair pop with shine.\u2019<\/p>\n<p data-journey-content=\"true\" data-node-id=\"27\" class=\"css-1ood0zq emevuu60\">After shampooing, lavish on more love. \u2018Condition again, or finish with a conditioning styler,\u2019 adds Andrew. Don\u2019t rely on the pre-conditioner application to deliver enough moisture. \u2018Dry, mature grey hair has a rougher cuticle and produces less natural oil, so ending your shower with shampoo can leave it stripped, brittle and prone to frizziness. If you have dry coarse, mature, or curly hair, the best shampoo and conditioner needs to be hydrating. Percy &amp; Reed&#8217;s Wonder Shampoo &amp; Conditioner is fantastic.\u2019<\/p>\n<div data-ad-exclude=\"(min-width: 90rem)\" data-embed=\"embed-product\" data-node-id=\"29\" data-theme-key=\"embedded-product-wrapper\" size=\"large\" data-fp-embedded-product-wrapper=\"true\" class=\"size-large align-center embed css-1avd8sa e1ydkxnk1\">\n<div data-theme-key=\"embedded-product-info\" size=\"large\" data-fp-embedded-product-info=\"true\" class=\"size-large align-center css-60ezry ebgq4gw12\">\n<div class=\"top css-1rwvdu ebgq4gw10\">\n<h2 data-theme-key=\"embedded-product-title\" class=\"css-456chl e1bddzxd0\">Percy &amp; Reed Wonder Shampoo and Conditioner <\/h2>\n<\/div>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" data-theme-key=\"product-image-wrapper\" href=\"https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N?tag=goodhousekeeping.co.uk-21\" aria-label=\"\u00a342 at Amazon for Wonder Shampoo and Conditioner \" data-href=\"https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N\" data-product-url=\"https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N\" data-affiliate=\"true\" data-affiliate-url=\"https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N?tag=goodhousekeeping.co.uk-21\" data-affiliate-network=\"{&quot;site_id&quot;:&quot;576e18cc-e59d-42ae-9efb-29fb01df5a48&quot;,&quot;metadata&quot;:{&quot;links&quot;:{&quot;default&quot;:&quot;https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N?tag=goodhousekeeping.co.uk-21&quot;,&quot;sem&quot;:&quot;https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N?tag=goodhousekeeping.co.uk-lift-21&quot;,&quot;social&quot;:&quot;https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N?tag=goodhousekeeping.co.uk-soc-lift-21&quot;}},&quot;network&quot;:{&quot;name&quot;:&quot;Amazon&quot;}}\" data-fp-affiliate-inline-link=\"true\" data-fp-affiliate-button-link=\"false\" data-vars-ga-call-to-action=\"\u00a342 at Amazon\" data-vars-ga-media-role=\"\" data-vars-ga-media-type=\"Single Product Embed\" data-vars-ga-outbound-link=\"https:\/\/www.amazon.co.uk\/dp\/B0DBLX628N\" data-vars-ga-product-brand=\"Percy &amp; Reed\" data-vars-ga-product-id=\"f5db3b14-2c7a-4905-b544-e00274f350dd\" data-vars-ga-product-price=\"\u00a341.60\" data-vars-ga-product-retailer-id=\"c42f513c-1e8e-415e-8a4e-b6303f22fa21\" data-vars-ga-product-sem3-brand=\"Percy &amp; Reed\" data-vars-ga-product-sem3-category=\"Shampoo &amp; Conditioner Sets\" data-vars-ga-link-treatment=\"(not set) | (not set)\" data-vars-ga-sku=\"B0DBLX628N\" data-vars-ga-magento-tracking=\"1\" class=\"product-image-link ebgq4gw7 e12px3ys0 css-g6od0w e1socmtw0\"><\/p>\n<div data-theme-key=\"embedded-product-image-container\" class=\"css-78toai e467n7m1\">\n<div data-optimizely=\"product-image-container\" data-theme-key=\"product-image-container\" class=\"css-1povyl7 e467n7m0\"><img srcset=\"https:\/\/hips.hearstapps.com\/vader-prod.s3.amazonaws.com\/1785945124-31C6IxK6MTL._SL500_.jpg?crop=1xw:1.00xh;center,top&amp;resize=640:* 640w, https:\/\/hips.hearstapps.com\/vader-prod.s3.amazonaws.com\/1785945124-31C6IxK6MTL._SL500_.jpg?crop=1xw:1.00xh;center,top&amp;resize=980:* 980w\" alt=\"Wonder Shampoo and Conditioner \" title=\"Wonder Shampoo and Conditioner \" data-fp-product-image=\"true\" datafptag=\"data-fp-product-image\" src=\"https:\/\/hips.hearstapps.com\/vader-prod.s3.amazonaws.com\/1785945124-31C6IxK6MTL._SL500_.jpg?crop=1xw:1.00xh;center,top&amp;resize=980:*\" width=\"500\" height=\"500\" decoding=\"async\" loading=\"lazy\"\/><\/div>\n<\/div>\n<p><\/a><\/p>\n<div data-theme-key=\"embedded-product-details\" size=\"large\" class=\"css-509jy2 ebgq4gw9\">\n<div class=\"css-kjkm9b ebgq4gw10\">\n<h2 data-theme-key=\"embedded-product-title\" class=\"css-456chl e1bddzxd0\">Percy &amp; Reed Wonder Shampoo and Conditioner <\/h2>\n<\/div><figcaption data-theme-key=\"photo-credit-figcaption-embedded\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-24c8bp e1geg53v2\">Credit: Amazon<\/span><\/figcaption><\/div>\n<\/div>\n<\/div>\n<h2 id=\"is-there-any-hair-type-that-doesnt-suit-dirty-conditioning\" data-node-id=\"30\" class=\"body-h2 css-ojtksz emevuu60\">Is there any hair type that doesn\u2019t suit dirty conditioning?<\/h2>\n<p data-journey-content=\"true\" data-node-id=\"34\" class=\"css-1ood0zq emevuu60\">According to Andrew, \u2018it works especially great on dry, coarse, curly, and coily hair types\u2019, which explains why <a href=\"https:\/\/www.goodhousekeeping.com\/uk\/beauty\/hair\/a71627831\/dull-damaged-grey-hairstyle\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/uk\/beauty\/hair\/a71627831\/dull-damaged-grey-hairstyle\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"dry, wiry grey hair\" data-node-id=\"34.1\" class=\"body-link css-7v8mn9 emevuu60\">dry, wiry grey hair<\/a> can thrive with that double dose of condition. However,  \u2018for thinning hair, I would not recommend dirty conditioning\u2019, he says. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"38\" class=\"css-1ood0zq emevuu60\">Instead, the focus here should be on products targeted to breakage and shedding. \u2018The hair is weaker and more fragile, therefore needs a prescription of products to help reduce thinning,\u2019 he says. Your hair&#8217;s key needs should always come first, so targeted products like scalp drop or growth serums take priority over dirty conditioning.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok doesn\u2019t sound like the most obvious destination to pick up tips for grey, mature hair, but the Gen Z-loved platform might just have hit upon a surprising hit with its latest trend: \u2018dirty conditioning\u2019. It\u2019s a trending technique that flips your wash day regime on its head, and experts say it may reap rewards&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/3e2b6bde-5b12-4a89-917c-9f297069c7f4.png?crop=1xw:1xh;center,top&resize=1200:*","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-29011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-trending-viral-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/29011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29011"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/29011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/29012"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}