{"id":28253,"date":"2026-08-05T07:07:50","date_gmt":"2026-08-05T02:07:50","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=28253"},"modified":"2026-08-05T07:07:50","modified_gmt":"2026-08-05T02:07:50","slug":"espn-taps-sports-centric-creators-to-promote-nfl-season-and-super-bowl","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=28253","title":{"rendered":"ESPN Taps Sports-Centric Creators to Promote NFL Season and Super Bowl"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/variety.com\/t\/espn\/\" id=\"auto-tag_espn\" data-tag=\"espn\">ESPN<\/a> has lined up its fourth annual \u201cCreator Network\u201d of digital stars who will fan out across the country to promote the 2026 NFL season that is set to culminate with the Super Bowl airing on ESPN for the first time.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe five members of the cohort for this year are, as described by ESPN:<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Chase Murman<\/strong> (@theQBplug) TikTok | Instagram | YouTube \u2014 Founder of The QB Plug, one of social media\u2019s fastest-growing football brands, known for original quarterback storytelling and athlete-first content that has helped redefine how the next generation consumes football.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Isaac Rochell <\/strong>TikTok | Instagram | YouTube \u2014 Former NFL defensive lineman, sports media personality, and creator who combines an authentic player\u2019s perspective with relatable storytelling around sports, fatherhood, and life beyond football.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Simone Scott<\/strong> TikTok | Instagram \u2014 Sports creator, host, and reporter who makes football, basketball, and other sports approachable through clear, engaging content that helps fans better understand the games and storylines driving the conversation.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Diana Flores<\/strong> TikTok | Instagram \u2014 Captain and quarterback of Mexico\u2019s World Champion National Flag Football Team, global ambassador for the sport, and bilingual creator helping grow flag football\u2019s reach ahead of its Olympic debut at LA28.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Leah Cammarano<\/strong> TikTok \u2014 Sports analytics creator and former Carolina Panthers Football Analytics intern who makes advanced football data accessible through engaging, easy-to-understand storytelling.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThis is a major moment in ESPN\u2019s history, and we have an incredible opportunity to tell that story in new and authentic ways,\u201d said Kaitee Daley, ESPN\u2019s senior VP digital, social and streaming content. \u201cPartnering with creators who have built passionate communities through their distinctive voices and storytelling styles will help bring fans closer to the people, culture and highlights that will define the road to ESPN\u2019s first Super Bowl.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tESPN first established its Creator Network in 2022 as the cable giant sought to embrace new forms of content and promotion for its game coverage and studio shows. The 2026 group will be given broad access to attend college football games, NFL events including the upcoming Super Bowl set for Feb. 14 at Los Angeles\u2019 SoFi Stadium. ESPN and ABC will share the rights to the big game, marking the return of pro football to ABC\u2019s air, some 20 years after the \u201cMonday Night Football\u201d franchise shifted from ABC to ESPN.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tESPN is one of many blue-chip media brands that have worked to harness the power of buzzy creators to produce social media and video content. In the sports context, NBCUniversal brought <a href=\"https:\/\/variety.com\/2025\/digital\/news\/nbc-2026-winter-olympics-youtube-instagram-tiktok-creators-1236597425\/\">influencers and creators to help drive conversation around the Milan Cortina Winter Olympics in Italy<\/a>. In February, <a href=\"https:\/\/variety.com\/2026\/biz\/news\/jesser-nba-all-star-weekend-creators-los-angeles-content-1236657802\/\">the NBA enlisted more than 200 creators <\/a>to help promote the NBA All-Star Game and All-Star Week events in Los Angeles.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tESPN\u2019s Creator Network is supported by Blue Hour Studios, a social media-focused brand and media strategy agency based in New York.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>ESPN has lined up its fourth annual \u201cCreator Network\u201d of digital stars who will fan out across the country to promote the 2026 NFL season that is set to culminate with the Super Bowl airing on ESPN for the first time. The five members of the cohort for this year are, as described by ESPN:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/variety.com\/wp-content\/uploads\/2026\/02\/super-bowl-lx-odds-bets-wagers.jpg?w=1000&h=563&crop=1","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-28253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/28253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28253"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/28253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/28254"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}