{"id":23339,"date":"2026-07-31T17:10:36","date_gmt":"2026-07-31T12:10:36","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=23339"},"modified":"2026-07-31T17:10:36","modified_gmt":"2026-07-31T12:10:36","slug":"gaps-90s-revival-continues-with-nostalgic-fragrance-release","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=23339","title":{"rendered":"Gap&#8217;s &#8217;90s Revival Continues With Nostalgic Fragrance Release"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"segment-text-only\">\n<p><a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2F\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Gap<\/strong><\/a> just brought back a beloved &#8217;90s staple, and no \u2013 it&#8217;s not clothing! Launching online and in stores from Gap Beauty is a reimagination of its iconic fragrance collection.<\/p>\n<p>Originally launched in November 1994, <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Finfo.do%3Fcid%3D3055880%26mlink%3D1%2C1%2CHP_MERCH_Fragrance_CTA\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer\">Gap Fragrance<\/a> was incredibly popular with the scents <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D11802390220001\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Dream<\/strong><\/a>, <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D11802390120001\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Grass<\/strong><\/a>, <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D11802390320001\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Heaven<\/strong><\/a> and <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D11802390420001\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Om<\/strong><\/a> dominating our noses through the &#8217;90s. 30 years later, they&#8217;re elevated to eau de parfums and back for a new generation, with a new scent <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D11802390020001\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Harmony<\/strong><\/a> also joining the lineup:<\/p>\n<p>The launch follows the recent <a href=\"https:\/\/www.eonline.com\/news\/1433981\/hailey-bieber-brings-back-effortless-90s-style-with-gap-denim-launch\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\">Gap x Hailey Bieber relaxed denim collection<\/a>, which was also &#8217;90s-inspired and incredibly popular.<\/p>\n<p>There are five scents making up the 2026 collection, each made with modern ingredients and techniques, delivering more longevity and depth. Each scent is available in a 10ml size ($20) that&#8217;s perfect for travel and a 50ml size ($52) that will look beautiful on your vanity.<\/p>\n<p>Rotating and exploring the full collection is easy with the <a href=\"https:\/\/gap.igs4ds.net\/c\/2700013\/383244\/5553?u=https%3A%2F%2Fwww.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D11802370020000%26vid%3D1%23pdp-page-content\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\">discovery set<\/a> ($20), and\u00a0while each has a unique blend of notes, commerce writer <a href=\"https:\/\/www.eonline.com\/authors\/sofia-viera\" target=\"_blank\" rel=\"noopener noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer\"><strong>Sof\u00eda Viera<\/strong><\/a> also recommends layering your favorites: &#8220;All of these scents have a fresh and light profile, which makes them perfect for layering. They only have subtle differences between them, so mixing and blending to create a unique fragrance is easy and won&#8217;t leave you with a headache!&#8221;<\/p>\n<p>Explore the full collection (below) to discover your new favorite scent.<\/p>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Gap just brought back a beloved &#8217;90s staple, and no \u2013 it&#8217;s not clothing! Launching online and in stores from Gap Beauty is a reimagination of its iconic fragrance collection. Originally launched in November 1994, Gap Fragrance was incredibly popular with the scents Dream, Grass, Heaven and Om dominating our noses through the &#8217;90s. 30&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/akns-images.eonline.com\/eol_images\/Entire_Site\/20260730\/768d956b-b3c2-460c-b0fb-24c0855f2d58_1785429388.jpg?fit=around%7C1200:1200&output-quality=90&crop=1200:1200;center,top","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-23339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/23339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23339"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/23339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/23340"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}