{"id":21999,"date":"2026-07-30T12:17:15","date_gmt":"2026-07-30T07:17:15","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=21999"},"modified":"2026-07-30T12:17:15","modified_gmt":"2026-07-30T07:17:15","slug":"thanh-hang-hong-anhs-madame-in-saigon-lands-north-american-deal","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=21999","title":{"rendered":"Thanh Hang, Hong Anh&#8217;s &#8216;Madame in Saigon&#8217; Lands North American Deal"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/variety.com\/t\/reel-citrus\/\" id=\"auto-tag_reel-citrus\" data-tag=\"reel-citrus\">Reel Citrus<\/a> has acquired North American rights to the Vietnamese period drama \u201cMesdames Thanh S\u1eafc,\u201d which it will release as \u201c<a href=\"https:\/\/variety.com\/t\/madame-in-saigon\/\" id=\"auto-tag_madame-in-saigon\" data-tag=\"madame-in-saigon\">Madame in Saigon<\/a>,\u201d through a partnership with Ho Chi Minh City-based production and rights partner Live On. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDirected by Th\u1eafng V\u0169, \u201cMadame in Saigon\u201d is set in 1960s Saigon and follows dancer C\u1ea7m Thanh (Thanh H\u1eb1ng) as she rises through the city\u2019s nightlife into a power struggle with Madame S\u1eafc (H\u1ed3ng \u00c1nh), owner of the Kim \u0110\u00f4 nightclub. The cast also includes L\u01b0\u01a1ng Th\u1ebf Th\u00e0nh and singer-actor V\u0103n Mai H\u01b0\u01a1ng. The film opened in Vietnam in June.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReel Citrus will hold a red-carpet premiere in Los Angeles on Aug. 26, with Thanh H\u1eb1ng in attendance. The actor rose to fame as Vietnam\u2019s preeminent supermodel in the 2010s before moving into dramatic film roles, with credits including \u201cM\u1eb9 ch\u1ed3ng\u201d (\u201cMother-in-Law\u201d) and \u201cNh\u1eefng c\u00f4 g\u00e1i ch\u00e2n d\u00e0i.\u201d She has also served as a longtime judge on \u201cVietnam\u2019s Next Top Model.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFollowing the premiere, Thanh H\u1eb1ng will join a press junket in Orange County alongside local community organizations. The wider campaign will extend across digital platforms and include creator support, as well as Vietnamese Student Associations across the U.S. and Canada.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201c\u2018Madame in Saigon\u2019 is exactly the kind of story we built Reel Citrus to champion, bold, unapologetically Vietnamese, and made to travel,\u201d said Brittany Tran, executive director of Reel Citrus.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cOur job is to build the audience around the film to make sure our communities see themselves on screen and show up for each other. Partnering with Live On to bring this film and Thanh H\u1eb1ng to North American audiences is a milestone for us, and just the beginning,\u201d Tran added.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFounded in 2025, Reel Citrus has previously led theatrical marketing campaigns for \u201cLeaving Mom\u201d and \u201cAncestral Home.\u201d Its next release, \u201cSummer School, 2001,\u201d is slated for October.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe deal marks Live On\u2019s first U.S. collaboration and its debut in the North American theatrical market. The Ho Chi Minh City studio has spent more than a decade producing multi-genre Vietnamese films.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe film opens across North America on Aug. 28.<\/p>\n<div class=\"post-content-image \/\/  size-large alignnone \">\n<figure class=\"o-figure  lrv-u-font-family-secondary u-color-medium-grey lrv-u-border-b-1 u-border-color-light-grey-tint-two u-margin-b-150 lrv-u-max-width-100p\" style=\"width:1024px\">\n<div class=\"c-lazy-image  \">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/variety.com\/wp-content\/themes\/pmc-variety-2020\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?w=1024\" alt=\"\" data-lazy-srcset=\"https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg 11014w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=150,84 150w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=300,169 300w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=125,70 125w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=1000,563 1000w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=910,511 910w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=681,383 681w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=450,253 450w, https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/FIRST-LOOK_MIS_16x9.jpg?resize=250,140 250w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"576\" width=\"1024\" decoding=\"async\"\/><\/p><\/div><figcaption class=\"c-figcaption  \">\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Reel Citrus has acquired North American rights to the Vietnamese period drama \u201cMesdames Thanh S\u1eafc,\u201d which it will release as \u201cMadame in Saigon,\u201d through a partnership with Ho Chi Minh City-based production and rights partner Live On. Directed by Th\u1eafng V\u0169, \u201cMadame in Saigon\u201d is set in 1960s Saigon and follows dancer C\u1ea7m Thanh (Thanh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/variety.com\/wp-content\/uploads\/2026\/07\/Madame-in-Saigon.jpg?w=1000&h=563&crop=1","fifu_image_alt":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-21999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pics-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/21999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21999"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/21999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/22000"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}