{"id":19788,"date":"2026-07-28T11:37:07","date_gmt":"2026-07-28T06:37:07","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=19788"},"modified":"2026-07-28T11:37:07","modified_gmt":"2026-07-28T06:37:07","slug":"how-to-apply-makeup-for-older-women-according-to-pro-makeup-artists","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=19788","title":{"rendered":"How to Apply Makeup for Older Women, According to Pro Makeup Artists"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div>\n<p>Once you master how to apply makeup for older women, you\u2019ll realize that caking your face with products to hide wrinkles, age spots, or fine lines is a thing of the past. Applying <a href=\"https:\/\/www.glamour.com\/story\/best-makeup-for-mature-skin\" target=\"_blank\" class=\"text link\">makeup on mature skin<\/a> is actually all about utilizing products a way that enhances your natural skin for a more glowing, youthful look.<\/p>\n<p>\u201cLightweight, hydrating formulas tend to be more flattering because they blend in beautifully instead of settling into fine lines,\u201d says <a data-offer-url=\"https:\/\/www.briellebeautyco.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.briellebeautyco.com\/&quot;}\" href=\"https:\/\/www.briellebeautyco.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Brielle Pollara<\/a>, a New Jersey makeup artist. Anyone over 40 knows exactly what she means\u2014very heavy, full-coverage formulas or overly matte products can actually do the opposite of what you want them to, ultimately making mature skin look less natural.<\/p>\n<p>We spoke with makeup artists for a step-by-step guide to applying makeup on aging skin. From finding the right <a href=\"https:\/\/www.glamour.com\/story\/how-to-apply-primer-on-your-face\" target=\"_blank\" class=\"text link\">gripping primer<\/a> to applying a blurring <a href=\"https:\/\/www.glamour.com\/gallery\/best-drugstore-foundation-for-mature-skin\" target=\"_blank\" class=\"text link\">foundation<\/a> and cream <a href=\"https:\/\/www.glamour.com\/story\/best-eyeshadows-for-older-women\" target=\"_blank\" class=\"text link\">eye shadow<\/a>, read on for tips on how to create a natural-looking, but still long-lasting makeup look on older skin.<\/p>\n<h2>What to look for when shopping for makeup for older women<\/h2>\n<p>The beauty aisles can be overwhelming if you\u2019re not sure what works best for your skin. Shopping for makeup for an older complexion doesn\u2019t have to feel intimidating\u2014start by learning what <em>doesn\u2019t<\/em> work for your skin. \u201cAvoid full-matte formula products, as they can be very drying and grab quickly onto texture, fine lines, and wrinkles,\u201d says <a data-offer-url=\"https:\/\/cew.org\/people\/kasey-spickard\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/cew.org\/people\/kasey-spickard\/&quot;}\" href=\"https:\/\/cew.org\/people\/kasey-spickard\/\" rel=\"nofollow noopener\" target=\"_blank\">Kasey Spickard<\/a>, a celebrity makeup artist in New York City. Conversely, you also don\u2019t want to go too glittery, metallic, or shimmery either. \u201cProducts with mica will settle into fine lines and accentuate texture instead of blur it,\u201d he says.<\/p>\n<p>There\u2019s a nice space between those two extremes where you can work. Choose products with a bit more flexibility, a buildable finish, and hydrating ingredients like <a href=\"https:\/\/www.glamour.com\/gallery\/best-hyaluronic-acid-serums\" target=\"_blank\" class=\"text link\"><strong>hyaluronic acid<\/strong><\/a> or <strong>ceramides,<\/strong> which will keep skin moisturized throughout your wear. Products with a satin or demi-matte finish create controlled light reflection, which will help skin look radiant instead of overly matte.<\/p>\n<p>It\u2019s also important to apply makeup in light layers\u2014caking it on actually draws more attention to what you\u2019re trying to hide. \u201cEvery wrinkle on the skin is essentially a small valley\u2014the thicker the layer, the more makeup can migrate into that crease as the face naturally moves throughout the day,\u201d says <a data-offer-url=\"https:\/\/dameliocosmetics.com\/\" class=\"external-link text link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/dameliocosmetics.com\/&quot;}\" href=\"https:\/\/dameliocosmetics.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Lauren D\u2019Amelio Ventre<\/a>, a New Jersey makeup artist. This is why thin layers consistently outperform thick layers, she says, even when the coverage is identical. Remember: You want to enhance what you like, not spackle over it.<\/p>\n<h2>How to apply makeup for older women<\/h2>\n<p>Step 1: Prep with a hydrating primer and moisturizers.<\/p>\n<p>The first step in a long-lasting makeup look for older women is creating a good base. \u201cSkin prep is your most important step when working with a mature complexion,\u201d says Spickard. He recommends taking a hybrid approach and opting for primers with skin care ingredients in them, such as niacinamide to help control redness and even out skin tone, layered over a light moisturizer with hyaluronic acid to keep skin hydrated. \u201cFor pore-specific concerns, use a silicone-based primer which can help fill pores and blur fine lines,\u201d he says. Primer will help even out rough areas, minimize discoloration, and plump skin so that it\u2019s ready for makeup.<\/p>\n<div class=\"GridWrapper-uulHE cCvYrT grid grid-even grid-items-2 GroupCalloutWrapper-dilQaj fIZAla callout callout--group callout--group-2 product-group\" data-journey-hook=\"grid-wrapper\">\n<div class=\"GridItem-bufwYC dmHJJo grid--item\">\n<div class=\"UnifiedProductCardBody-fMbTZU diQJii product-embed\" data-item=\"{&quot;ctaHref&quot;:&quot;https:\/\/cna.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&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;&quot;,&quot;dangerousHed&quot;:&quot;e.l.f. 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Power Grip Primer + 4% Niacinamide<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"GridItem-bufwYC dmHJJo grid--item\">\n<div class=\"UnifiedProductCardBody-fMbTZU diQJii product-embed\" data-item=\"{&quot;ctaHref&quot;:&quot;https:\/\/cna.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&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;&quot;,&quot;dangerousHed&quot;:&quot;Laura Geller Spackle Skin Perfecting Primer&quot;,&quot;embedSize&quot;:null,&quot;isFirstProduct&quot;:false,&quot;isSponsored&quot;:false,&quot;offerRetailer&quot;:&quot;Amazon&quot;,&quot;offerUrl&quot;:&quot;https:\/\/www.amazon.com\/dp\/B08SXRSYSL?lv=shuf&amp;channelId=500&amp;plpRedirect=mhFallback&amp;th=1&quot;,&quot;contentType&quot;:&quot;product&quot;,&quot;productId&quot;:&quot;6a6773c441fdf9df7595c66b&quot;,&quot;showOfferUrl&quot;:false,&quot;showPriceOnButton&quot;:true,&quot;showAffiliateDisclaimerOnFirstProduct&quot;:false,&quot;dangerousCredit&quot;:&quot;Courtesy of brand&quot;,&quot;showLocalisedOffers&quot;:true,&quot;hasCheckPriceFeature&quot;:false,&quot;isUpcEnabled&quot;:true,&quot;showClampedProductDescription&quot;:true,&quot;productDescriptionLineLength&quot;:10,&quot;hasReadMoreFeature&quot;:false,&quot;index&quot;:1,&quot;hasAffiliateLinkDisabled&quot;:false,&quot;isMobileView&quot;:false,&quot;showMultipleImageCount&quot;:4,&quot;hasProsConsFeature&quot;:false,&quot;hasRatingFeature&quot;:false,&quot;pros&quot;:[],&quot;cons&quot;:[],&quot;rating&quot;:&quot;&quot;,&quot;shouldUseAmazonPrimeDayLiveAPIData&quot;:true,&quot;contentInfo&quot;:{&quot;contentUrl&quot;:&quot;https:\/\/www.glamour.com\/story\/how-to-apply-makeup-for-older-women&quot;,&quot;contentName&quot;:&quot;Here\u2019s How to Apply Makeup for Older Women, According to Pro Makeup Artists&quot;},&quot;enableGtmFixesIntersectionObserver&quot;:true,&quot;enableGtmFixesUseRef&quot;:true,&quot;textBadge&quot;:null,&quot;seal&quot;:null,&quot;id&quot;:&quot;6a6773c441fdf9df7595c66b&quot;,&quot;brand&quot;:{&quot;name&quot;:&quot;&quot;},&quot;offers&quot;:[{&quot;offerUrl&quot;:&quot;https:\/\/www.amazon.com\/dp\/B08SXRSYSL?lv=shuf&amp;channelId=500&amp;plpRedirect=mhFallback&amp;th=1&quot;,&quot;price&quot;:&quot;$38&quot;,&quot;currency&quot;:&quot;USD&quot;,&quot;purchaseUri&quot;:&quot;https:\/\/cna.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&quot;,&quot;reducedPrice&quot;:&quot;$23&quot;,&quot;sellerName&quot;:&quot;Amazon&quot;,&quot;countryCode&quot;:&quot;US&quot;,&quot;offerId&quot;:&quot;6a67741cc74cda2283d0ca40&quot;}],&quot;component&quot;:&quot;unified_product_card&quot;,&quot;total_index&quot;:1,&quot;hasMultipleImage&quot;:false,&quot;showProsConsData&quot;:false,&quot;videoIds&quot;:[],&quot;offersLength&quot;:1}\">\n<div id=\"6a6773c441fdf9df7595c66b\" type=\"embed\" class=\"UnifiedProductCardWrapper-eMpakX jQoQXa\">\n<div class=\"UnifiedProductCardBody-MMgYX dULYAp\">\n<p><h3 id=\"upc_6a6773c441fdf9df7595c66b\" type=\"embed\" class=\"BaseText-fEwdHD UnifiedProductCardName-jkGINH bzOmLY LMwdd\">Laura Geller Spackle Skin Perfecting Primer<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Once you master how to apply makeup for older women, you\u2019ll realize that caking your face with products to hide wrinkles, age spots, or fine lines is a thing of the past. Applying makeup on mature skin is actually all about utilizing products a way that enhances your natural skin for a more glowing, youthful&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.glamour.com\/photos\/6a67b2d198a546a64984ccd6\/16:9\/w_1280,c_limit\/1377056323","fifu_image_alt":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-19788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-gossip"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/19788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19788"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/19788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/19789"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}