{"id":13905,"date":"2026-07-22T21:04:51","date_gmt":"2026-07-22T16:04:51","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=13905"},"modified":"2026-07-22T21:04:51","modified_gmt":"2026-07-22T16:04:51","slug":"where-was-bts-member-j-hope-at-samsung-unpacked-heres-why-fans-didnt-see-him","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=13905","title":{"rendered":"Where was BTS member j-hope at Samsung Unpacked? Here&#8217;s why fans didn&#8217;t see him."},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div id=\"article\">\n<p>BTS member j-hope may be the <a href=\"https:\/\/mashable.com\/tech\/samsung-galaxy-wide-fold-8-revealed-by-bts\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">face of Samsung&#8217;s newest Galaxy campaign<\/a>, but fans hoping to see him at the company\u2019s Unpacked event in London on Wednesday were left waiting.<\/p>\n<p>j-hope did not appear in person during the presentation, where Samsung unveiled its latest generation of foldable devices. Instead, the rapper and dancer popped up on screen in a new advertisement introducing the <a href=\"https:\/\/mashable.com\/tech\/galaxy-z-fold-8-wide-release-date-rumors-leaks-samsung-unpacked\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">Galaxy Z Fold 8 Wide<\/a>, Samsung&#8217;s redesigned, wider foldable phone.<\/p>\n<blockquote class=\"tiktokEmbed tiktok-embed\" data-video-id=\"7662893333198408974\" style=\"max-width: 605px;min-width: 325px;\">\n<section\/><\/blockquote>\n<p>His absence from London was not entirely surprising. j-hope <a href=\"https:\/\/youtube.com\/watch?v=Oc8VAtA87ow&amp;feature=youtu.be\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">arrived in Seoul, South Korea<\/a>, on Tuesday after BTS co-headlined the <a href=\"https:\/\/mashable.com\/life\/fifa-world-cup-halftime-show-shakira-bts-watch\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">first-ever FIFA World Cup Final Halftime Show<\/a> at New York-New Jersey MetLife Stadium on Sunday. The group performed their English-language hit &#8220;Dynamite&#8221; during the 11-minute production, which also featured Madonna, Shakira, Justin Bieber, Burna Boy, and several other performers.<\/p>\n<blockquote class=\"twitterEmbed twitter-tweet\"><p>\n    <a class=\"text-gray-600\" href=\"https:\/\/twitter.com\/SamsungMobile\/status\/2079947193793044549\" title=\"(Opens in a new tab) (opens in a new window)\" target=\"_blank\" rel=\"noopener\"><br \/>\n        This Tweet is currently unavailable. It might be loading or has been removed.<br \/>\n    <\/a>\n<\/p><\/blockquote>\n<p>But j-hope may have been promoting Samsung&#8217;s new device before the company officially announced it.<\/p>\n<section x-data=\"window.newsletter({ isDeal: false })\" x-init=\"init()\" aria-label=\"Newsletter Sign-Up\" class=\"relative invisible my-12 mx-auto w-full max-w-3xl md:my-16 ziff-component accent-cut-for-gradient-bg accent-cut-border-for-gradient-bg bg-gradient-fuchsia-secondary p-[2px]\">\n<p>\n            <span class=\"text-gradient-fuchsia-secondary\">Mashable Trend Report<\/span>\n        <\/p>\n<\/section>\n<p>Photos and videos of the BTS member arriving at Incheon International Airport circulated among fans online, with eagle-eyed ARMY members noticing the unusually wide \u2014 and lavender! \u2014 foldable phone he was holding. It was the same phone he was <a href=\"https:\/\/mashable.com\/tech\/samsung-galaxy-wide-fold-8-revealed-by-bts\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">spotted holding<\/a> last week during soundcheck footage at a BTS World Tour stop in Paris. The device appeared to be the then-unreleased Galaxy Z Fold 8, prompting speculation that j-hope had given fans an early look at Samsung&#8217;s new design and color.<\/p>\n<blockquote class=\"twitterEmbed twitter-tweet\"><p>\n    <a class=\"text-gray-600\" href=\"https:\/\/twitter.com\/dalbit_bangtan\/status\/2078151288940798447\" title=\"(Opens in a new tab) (opens in a new window)\" target=\"_blank\" rel=\"noopener\"><br \/>\n        This Tweet is currently unavailable. It might be loading or has been removed.<br \/>\n    <\/a>\n<\/p><\/blockquote>\n<blockquote class=\"twitterEmbed twitter-tweet\"><p>\n    <a class=\"text-gray-600\" href=\"https:\/\/twitter.com\/JHPOPBASE\/status\/2079667064034226558\" title=\"(Opens in a new tab) (opens in a new window)\" target=\"_blank\" rel=\"noopener\"><br \/>\n        This Tweet is currently unavailable. It might be loading or has been removed.<br \/>\n    <\/a>\n<\/p><\/blockquote>\n<p>Samsung confirmed the phone during its July 22 Unpacked event in London. The company introduced the Galaxy Z Fold 8 with a shorter, wider design intended to make the foldable easier to hold and use. Samsung also unveiled the more traditionally shaped <a href=\"https:\/\/mashable.com\/tech\/samsung-galaxy-z-fold-8-ultra-release-date-unpacked-details\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">Galaxy Z Fold 8 Ultra<\/a> and the <a href=\"https:\/\/mashable.com\/tech\/samsung-galaxy-z-flip-8-announcement-price-specifications-preorder\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">Galaxy Z Flip 8<\/a>.<\/p>\n<p>Although some fans had hoped j-hope&#8217;s starring role in Samsung&#8217;s Unpacked promotional campaign meant he would attend the London launch, his involvement ultimately came through the advertisement that debuted during the event.<\/p>\n<p>In hindsight, however, his airport appearance may have been the more fitting introduction. While Samsung waited until Unpacked to officially reveal the Galaxy Z Fold 8, j-hope had seemingly already unfolded it for the fans paying close attention.<\/p>\n<section class=\"mx-auto max-w-7xl\">\n<\/section><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS member j-hope may be the face of Samsung&#8217;s newest Galaxy campaign, but fans hoping to see him at the company\u2019s Unpacked event in London on Wednesday were left waiting. j-hope did not appear in person during the presentation, where Samsung unveiled its latest generation of foldable devices. Instead, the rapper and dancer popped up&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/helios-i.mashable.com\/imagery\/articles\/01lR1LFRWQII9fdLtnXSE8u\/hero-image.fill.size_1200x675.v1784733426.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-13905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-trending-viral-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/13905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13905"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/13905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/13906"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}