{"id":13036,"date":"2026-07-22T00:12:24","date_gmt":"2026-07-21T19:12:24","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=13036"},"modified":"2026-07-22T00:12:24","modified_gmt":"2026-07-21T19:12:24","slug":"novo-sues-lilly-claiming-misleading-ads-in-weight-loss-drug-battle-reuters","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=13036","title":{"rendered":"Novo sues Lilly, claiming misleading ads in weight-loss drug battle &#8211; Reuters"},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<ol>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMisAFBVV95cUxOcnJ0Q2x1Wmtoa1FXcjI1RjZwUU5FclB4Q0VST1NfVUZpdHFvUHF5UUpTRkhiclhBakRJY3VKRFhIclZFTnhLcUN3NFVCdm1BTlVBU2JNYVVLaERfYUJaOGFrVEtaTTdxSHFWRU5PX25WS0NjX0ZaRklIQktDbWVRLWNMTjdCbDJ5SEZFektfMDF6ci1aOGtZU3BmNFZMaDdyV1hrRjhYTXMtVTY4dE1KbQ?oc=5\" target=\"_blank\">Novo sues Lilly, claiming misleading ads in weight-loss drug battle<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Reuters<\/font><\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMirwFBVV95cUxQR0xubkFhdlMtY281SVRyeHYtR0JhX08xLWNiSmNKOVBrNmFzc053Vy1OUHAtRFlpYkp6NzB4X1pOLURlMV9OaDdJYmFxSUstZlUyVHhZUzZJM1RQV0RGNkl5d0ZNVHRRY1ZqSnR3ODJsSlN3QzhlbEhBWEJUUGlmRTNlNnFnb0ZYRlJUV2RjR3dISnRqVkRERGoyTFNqbTNDNUhnNkJ1YnNsOXJBalR3?oc=5\" target=\"_blank\">Novo Nordisk Says It\u2019s Suing Eli Lilly Over Weight-Loss Ads<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Bloomberg.com<\/font><\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMijwFBVV95cUxPOURQZ0FFWm5TcjhNR3hzQ0ZHZ0I4aGswX3pMTVkzTDZidTJoN2RkT0tJaVlDQm1VTF9JOGdrLUZwWmxPbUV3ZjhsT2loODhDZ2loeWZpWHlyclFZX2hFSnJNNFVleF9Ldy10OS13eFNvYXg4bEFwcUZjTGlQY1V3QlVmVUdBOGUzdUUxTGFmNNIBlAFBVV95cUxOQjFaWk80enRFX25ka1psTmNlNnhST2N0cHVyV1RpakpXUWtxUmlLRHZyWEVaOFJsRWVhYldzeGJhUFh0UFVKSVF2MW4zTnlZeTVGSmtIU0ppaDNuQ25HSE9naVl3a1lvaGVMSnBEdFZENEJwUHNMN2VKSTM4dzVnXzBsRmstU1UwSkFZbDFCTGhGb1dv?oc=5\" target=\"_blank\">Novo Nordisk sues rival Eli Lilly over weight loss drug advertising<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">The Hill<\/font><\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiWkFVX3lxTE4zQ3BTRC1SajY4emdON19YSDJJenpTVS1NUnVWa2kwUl9ObU5ZNWg1cGJKcmpFUVNJRndkNHdOSkw1M2ZTMDhuck8zUk5LZnNINE5lTjVQanZhQQ?oc=5\" target=\"_blank\">Ozempic-maker Novo Nordisk accuses rival Eli Lilly of false advertising<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">BBC<\/font><\/li>\n<li><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMif0FVX3lxTE1Sd3lySXM2YnBPcmR4OWJITkFTYkNKRFpVNGI3Z0t6ckc5M3Ewa09JZ1F5WXFzUld1cXpkelplWmVlc1hzWHVsbVNkZ2Z2MEtlSkZBNzcxYnhuNnlPNV9GeHR0VTF6eWNwX2FQNG1LMmFOZVZmWUdqLS1SUmdsbE3SAYQBQVVfeXFMT1JYbUtDRUZickk2bl9MVXJoVTVpVEZRYU45bFAxWDFILTd1MDh4dHBYWS15OUVhZmxqUDU2R2VSSlRVUTY2alpSVHhScWhaWl8xMXJCWXJ2d2ttNmJONmZ5bUtJejlzbXFaY0Ixa0RNbGgyelZFY29LOGdPZjNlWTJwUkxq?oc=5\" target=\"_blank\">Novo Nordisk sues Eli Lilly, alleging misleading GLP-1 advertising<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">CNBC<\/font><\/li>\n<\/ol>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Novo sues Lilly, claiming misleading ads in weight-loss drug battle&nbsp;&nbsp;Reuters Novo Nordisk Says It\u2019s Suing Eli Lilly Over Weight-Loss Ads&nbsp;&nbsp;Bloomberg.com Novo Nordisk sues rival Eli Lilly over weight loss drug advertising&nbsp;&nbsp;The Hill Ozempic-maker Novo Nordisk accuses rival Eli Lilly of false advertising&nbsp;&nbsp;BBC Novo Nordisk sues Eli Lilly, alleging misleading GLP-1 advertising&nbsp;&nbsp;CNBC<\/p>\n","protected":false},"author":1,"featured_media":13037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/lh3.googleusercontent.com\/J6_coFbogxhRI9iM864NL_liGXvsQp2AupsKei7z0cNNfDvGUmWUy20nuUhkREQyrpY4bEeIBuc=s0-w300-rw","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-13036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-trending-viral-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/13036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13036"}],"version-history":[{"count":0,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/posts\/13036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=\/wp\/v2\/media\/13037"}],"wp:attachment":[{"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}