{"id":10754,"date":"2026-07-19T18:11:39","date_gmt":"2026-07-19T13:11:39","guid":{"rendered":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=10754"},"modified":"2026-07-19T18:11:39","modified_gmt":"2026-07-19T13:11:39","slug":"i-pay-my-employees-1000-a-month-per-child-for-day-care-its-one-of-my-ice-cream-companys-best-investments","status":"publish","type":"post","link":"https:\/\/usnews-14267fa.ingress-comporellon.ewp.live\/?p=10754","title":{"rendered":"I pay my employees $1,000 a month per child for day care. It&#8217;s one of my ice cream company&#8217;s best investments."},"content":{"rendered":"<p><script>\r\n  atOptions = {\r\n    'key' : '644b717812d811d6a1c1fc5b6ccd6fa6',\r\n    'format' : 'iframe',\r\n    'height' : 90,\r\n    'width' : 728,\r\n    'params' : {}\r\n  };\r\n<\/script>\r\n<script src=\"https:\/\/www.highperformanceformat.com\/644b717812d811d6a1c1fc5b6ccd6fa6\/invoke.js\"><\/script>\r\n<br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" data-testid=\"article-body\">\n<div class=\"bodyItems-wrapper\">\n<ul class=\"yf-1jsc1up\">\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Molly Moon Neitzel founded her ice cream shop in 2008 with a plan to offer strong employee benefits.<!-- HTML_TAG_END -->  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Three years ago, she began offering staff childcare subsidies of up to $1,000 a month per child.<!-- HTML_TAG_END -->  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->The move led to higher recruitment, lower turnover, and fewer call-outs.<!-- HTML_TAG_END -->  <\/p>\n<\/li>\n<\/ul>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START --><em>This as-told-to essay is based on a conversation with Molly Moon Neitzel, founder and CEO of <\/em><a href=\"https:\/\/www.businessinsider.com\/most-iconic-ice-cream-shop-in-every-state?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo#washington-molly-moons-homemade-ice-cream-in-seattle-47\" data-ylk=\"slk:Molly%20Moon's%20Homemade%20Ice%20Cream;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Molly Moon's Homemade Ice Cream&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><em>Molly Moon&#8217;s Homemade Ice Cream<\/em><\/a><em> in Seattle. The interview has been edited for length and clarity.<\/em><!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->I started Molly Moon&#8217;s in 2008 to see if I could start a for-profit venture that made the world a better place.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->My business plan included living wages and free health insurance for everyone who worked at least 18 hours a week. We use organic ingredients, and everything that comes out of the shop is compostable. It&#8217;s the business of my dreams.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Right away, we were really, really successful. Everything I wanted to make in my first year was made in about the first three months of sales.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->We now have the second-most-expensive scoop of ice cream in Seattle. But it&#8217;s locally sourced, and everybody in town knows that we pay our people this way.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->The prices are high, but it&#8217;s making the world better one scoop at a time, and our customers know that.<!-- HTML_TAG_END -->  <\/p>\n<h2 class=\"text text-block heading text-left neo-font-heading-lg  yf-18d6y07\" role=\"heading\" id=\"29195d7a-8c2e-4730-bb1f-fbffe857e9f9\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Premium ice cream is not our only mission<!-- HTML_TAG_END -->  <\/h2>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->In the last few years, we&#8217;ve been offering another important employee benefit: childcare.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Molly Moon&#8217;s is about 70% women or nonbinary employees, and many of us are having kids and trying to do it all.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->One of my colleagues had a child at the same preschool where my daughter went. I knew how much I was paying her. I couldn&#8217;t reconcile how it was OK to spend such a huge <a href=\"https:\/\/www.businessinsider.com\/cost-of-raising-a-child-in-every-us-state?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo\" data-ylk=\"slk:percentage%20of%20your%20pay;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;percentage of your pay&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">percentage of your pay<\/a> on childcare.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Employees weren&#8217;t really talking to me about childcare costs because it was so unexpected that they would get help from an ice cream company. People don&#8217;t come to the CEO to chit-chat about their <a href=\"https:\/\/www.businessinsider.com\/map-where-childcare-hardest-to-find-us-2026-5?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo\" data-ylk=\"slk:childcare%20costs;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;childcare costs&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">childcare costs<\/a>.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->It&#8217;s up to me to lead \u2014 to see problems and fix them.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->What really started getting to me was thinking about some very talented younger employees who were parents, and I thought they should definitely be on the management track.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->They seemed to be holding themselves back.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->&#8220;Why aren&#8217;t they applying for promotions?&#8221; I asked myself. These are incredibly talented people who have all the right skills.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START --><a href=\"https:\/\/www.businessinsider.com\/childcare-costs-cant-afford-work-mom-career-choice-2026-4?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo\" data-ylk=\"slk:They%20had%20toddlers;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;They had toddlers&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">They had toddlers<\/a>.<!-- HTML_TAG_END -->  <\/p>\n<h2 class=\"text text-block heading text-left neo-font-heading-lg  yf-18d6y07\" role=\"heading\" id=\"1f47fa5f-0fcb-482d-86b6-bae63ec2be6d\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->I realized there was a childcare barrier<!-- HTML_TAG_END -->  <\/h2>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->We started looking at what it would take to help employees put their kids in full-time, quality, <a href=\"https:\/\/www.businessinsider.com\/mom-work-coworking-space-with-on-site-preschool-2026-3?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo\" data-ylk=\"slk:safe%2C%20predictable%20childcare;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;safe, predictable childcare&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">safe, predictable childcare<\/a>.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->What we landed on was that we need to give people at least $1,000 a month per child to encourage them to work full-time and be on the management track.<!-- HTML_TAG_END -->  <\/p>\n<\/p><\/div>\n<p>   <button class=\"secondary-btn fin-size-large readmore-button    rounded   yf-r7dg9i\" data-ylk=\"elm:readmore;itc:1;sec:content-canvas;slk:Story%20Continues\" data-yga=\"{&quot;yLinkElement&quot;:&quot;readmore&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Story Continues&quot;}\" aria-label=\"Story Continues\" title=\"Story Continues\"> <span>Story Continues<\/span> <\/button> <\/p>\n<div class=\"read-more-wrapper\" style=\"display: none\" data-testid=\"read-more\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Because of the hours our shops operate, the program also had to be flexible, not tied to a particular childcare center or partnership.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->So we created a <a href=\"https:\/\/www.businessinsider.com\/zohran-mamdani-launches-free-childcare-program-new-york-city-2026-3?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo\" data-ylk=\"slk:reimbursable%20subsidy;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;reimbursable subsidy&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">reimbursable subsidy<\/a>. You turn in your receipts for your childcare, and we will reimburse you up to $12,000 a year until your child goes to kindergarten. After that, we provide $4,200 a year for after-school and summer camps for kids up to age 12.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->The cost started to really add up as more people took the subsidy and applied for work here. That spending has tripled over the last three years.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->But it more than pays for itself.<!-- HTML_TAG_END -->  <\/p>\n<h2 class=\"text text-block heading text-left neo-font-heading-lg  yf-18d6y07\" role=\"heading\" id=\"2d1d9289-d033-44c4-99f2-89ae026940cc\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Calculating the ROI of childcare<!-- HTML_TAG_END -->  <\/h2>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->My chief financial officer and I worked with a group called Moms First, which designed a return-on-investment calculator that we used to analyze how our childcare initiatives were affecting the business.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->The analysis involved an employee survey, and one of the most valuable insights we gained was that employees who don&#8217;t have kids or weren&#8217;t planning to have them really value the program. It makes them want to work here because they believe in the company and the investment in our children.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->They also want to work here in case they do decide to become parents one day. That was a benefit we didn&#8217;t expect.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Financially, the biggest returns come from people not calling out sick, not coming late, and increased productivity because they&#8217;re not <a href=\"https:\/\/www.businessinsider.com\/work-from-home-manager-commuting-return-office-day-care-childcare-2025-12?utm_medium=referral&amp;utm_source=yahoocom&amp;utm_medium=syndication&amp;utm_source=yahoo\" data-ylk=\"slk:stressed%20out%20about%20childcare;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;stressed out about childcare&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">stressed out about childcare<\/a>.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Turnover is really high in our industry, and we don&#8217;t have that. One employee has been with me for over 12 years.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->It also helps with recruiting. We hire about 100 seasonal workers each summer, and about 600 young people apply for those jobs. About 20% of those seasonal staff become year-round employees.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->One thing I&#8217;ve learned in 18 years of business is that managers who came up through the company are, for the most part, 10 times better than external hires.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->All of those benefits contributed to a 128% return on investment that we found using the calculator.<!-- HTML_TAG_END -->  <\/p>\n<h2 class=\"text text-block heading text-left neo-font-heading-lg  yf-18d6y07\" role=\"heading\" id=\"bf0e76db-da76-4112-9b06-bbbad094ffb9\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->The benefits go far beyond the bottom line<!-- HTML_TAG_END -->  <\/h2>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->My CFO and I were pretty shocked by that ROI, but at the same time, it felt right.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Not only is this employee benefit a huge recruitment and retention tool, but it has<strong>\u00a0<\/strong>also<strong>\u00a0<\/strong>kept people moving forward in their careers. Plus, we never have to go find external managers, and parents don&#8217;t call in sick so often.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Two employees have babies because of this program: one who didn&#8217;t have a child yet, and one who told me, &#8220;We weren&#8217;t planning on having a second child, but because you created this program, we&#8217;re going to get pregnant again.&#8221;<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->Little humans are on the planet because of this program; you can&#8217;t calculate the return on that investment.<!-- HTML_TAG_END -->  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START -->If you enjoyed this story, be sure to follow <a href=\"https:\/\/profiles.yahoo.com\/brands\/business-insider\/\" data-ylk=\"slk:Business%20Insider;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Business Insider&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\">Business Insider<\/a> on Yahoo.<!-- HTML_TAG_END -->  <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<script async=\"async\" data-cfasync=\"false\" src=\"https:\/\/pl30214220.effectivecpmnetwork.com\/9ab3d4df8a7e1a6171e16ddbf732cc19\/invoke.js\"><\/script>\r\n<div id=\"container-9ab3d4df8a7e1a6171e16ddbf732cc19\"><\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Molly Moon Neitzel founded her ice cream shop in 2008 with a plan to offer strong employee benefits. Three years ago, she began offering staff childcare subsidies of up to $1,000 a month per child. The move led to higher recruitment, lower turnover, and fewer call-outs. 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